Digital Sales Executive

Cathay is a leading premium travel lifestyle brand proudly based in Hong Kong and recognised worldwide for excellence. We are one of the world’s most awarded airlines and known for our exceptional service, innovation and a commitment to safety and quality. The Cathay Group spans Premium Travel, Cargo, Low-Cost Travel and Lifestyle, bringing together renowned brands including Cathay Pacific, Cathay Cargo, HK Express and Air Hong Kong to connect people and places across the globe. Founded in 1946, Cathay Pacific has grown into a globally respected aviation leader while remaining deeply committed to Hong Kong and the Greater Bay Area. Join Cathay and be part of a passionate, forward-looking team shaping the future of travel.

At Cathay, we’re looking for a dynamic professional to join our Digital Sales team and take ownership of our websites ensuring content is locally relevant and impactful. Together, you’ll lead innovative campaigns, analyse performance data, and continuously optimise results to keep our websites competitive. Your work will drive traffic, boost engagement, and maximise revenue through our direct online platforms.

• Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel exclusive offers where appropriate.
• Manage the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery.
• Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to market.
• Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders.
• Assist to devise and manage campaigns to recruit customers to the airline’s contact database and channel-exclusive offers where appropriate.
• Drive engagement through targeted communications.
• Follow up on ancillary revenue generation to ensure maximum returns.
• Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources.
• Ensure all pages have the appropriate page level technical and content based Search Engine Optimisation.
• Ensure prioritisation of direct digital distribution channels.

• Degree or equivalent professional qualification.
• Tertiary qualification in a related field is an advantage.
• Two years’ experience in a digital sales or similar enterprise.
• Basic understanding of AI opportunities and emerging technologies in digital sales including how they can enhance personalisation and revenue optimisation.
• Strong understanding of digital ecosystems and web technologies ideally supported by junior developer experience or equivalent IT training/qualification.
• Familiarity with content management systems (e.g., Adobe Experience Manager) and web analytics tools (Google Analytics, Adobe Analytics).
• Strong knowledge of SEO/SEM principles and digital campaign management.
• Ability to interpret data and translate insights into actionable strategies.
• Strong literacy skills including copywriting and the ability to adhere to brand and tone of voice.
• Adapts to and embraces constant change.

A full job description is available upon request. All applicants must have the right to live and work in the UK.