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For Companies At a Glance
- Tasks: Lead marketing strategies for Cathay Cargo, enhancing brand presence and customer engagement.
- Company: Join a leading airline with a strong focus on innovation and collaboration.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities to manage exciting projects and events.
- Why this job: Make a real impact in the cargo industry while working with diverse teams.
- Qualifications: 3+ years in marketing, strong communication skills, and a creative mindset.
The predicted salary is between 50000 - 65000 £ per year.
Role Purpose
The purpose of the position is to support the growth of Cathay Cargo brand and customer reach through implementation and execution of integrated branding, marketing and communications plans in Southeast Asia and Oceania. The position holder is the primary marketing lead for Cathay Cargo in the region, responsible for planning and executing integrated communications strategies that strengthen Cathay Cargo’s market positioning, accelerate growth, support commercial priorities and engagement with key trade stakeholders.
Key Responsibilities
- Campaigns & Communications
- Strengthen Cathay Cargo’s market positioning through brand, product, and thought leadership initiatives.
- Plan and deliver integrated B2B marketing campaigns across multiple channels to support cargo revenue and product awareness.
- Adapt global campaigns into regionally and locally relevant initiatives reflecting competitive market dynamics.
- Oversee development of cargo marketing collateral, sales enablement tools, and customer communications.
- Stakeholder Collaboration
- Partner closely with regional and local teams to align marketing initiatives with business priorities.
- Support internal communications to keep stakeholders informed of marketing initiatives and outcomes.
- Collaborate with agency partners to deliver marketing initiatives effectively.
- Work with internal teams and external vendors to develop marketing collateral and merchandise.
- Manage external suppliers and vendors to ensure timely delivery of projects.
- Trade Engagement & Sales Enablement
- Lead regional trade engagement programmes to strengthen relationships with freight forwarders, shippers, and key cargo stakeholders.
- Develop trade marketing collateral and sales enablement tools to support regional and local sales teams.
- Events, Exhibitions & Thought Leadership
- Lead marketing planning and execution for cargo events, tradeshows, customer forums, and industry events.
- Identify and secure speaking opportunities for Cathay Cargo leaders.
- Support development of thought leadership content.
- Insights Gathering & Reporting
- Monitor market trends, competitor activities, and customer insights to inform marketing strategies.
- Track campaign and trade engagement performance, delivering post-campaign reports with insights and recommendations.
- Agency Management
- Partner with local agencies to deliver campaign concepts through execution, including performance analysis and continuous improvement.
- Ensure all marketing materials comply with Brand Guidelines and local regulatory requirements.
- Emergency, Accident & Crisis Response
- Provide support for emergency, accident, and crisis response activities as required.
- General
- Provide full-spectrum marketing support, manage ad-hoc projects, and undertake other reasonable tasks as assigned.
Requirements
- Academic Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
- Knowledge, Skills, Training and Experience
- Minimum 3 years of relevant experience.
- Fluency in spoken and written English is mandatory.
- Strong communications planning capability across paid, owned, and earned channels, with a solid understanding of B2B communications.
- Strong commercial acumen with an understanding of revenue drivers and cost management.
- Proven experience managing agency partners and delivering performance-driven outcomes.
- Strong interpersonal skills and a collaborative, creative, and innovative mindset.
- Ability to operate effectively in a fast-paced, multi-market environment with competing priorities.
- Excellent organisational skills with the ability to manage multiple projects while maintaining quality and timeliness.
- Communication style naturally aligned with Cathay’s brand and values.
- Adaptable and resilient, with the ability to navigate change and evolving business priorities.
Cargo Marketing Lead employer: Cathay Pacific Airways Limited
Contact Detail:
Cathay Pacific Airways Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cargo Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Cargo Marketing Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and strategies. This will help you stand out and demonstrate your expertise in integrated communications.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to Cathay Cargo directly through our website and express your interest in future opportunities. You never know what might come up!
✨Tip Number 4
Stay updated on market trends! Keep an eye on competitor activities and customer insights. This knowledge will not only help you in interviews but also show that you're genuinely interested in the role.
We think you need these skills to ace Cargo Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Cargo Marketing Lead role. Highlight your B2B marketing experience and any relevant campaigns you've worked on, as this will show us you're a great fit for the position.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about cargo marketing and how your background can help strengthen Cathay Cargo’s brand in Southeast Asia and Oceania. Be specific about your achievements!
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application is clear and well-structured. Use concise language and avoid jargon. We want to see how you can effectively convey ideas, just like you would in a marketing campaign.
Apply Through Our Website: We encourage you to apply directly through our website. This not only streamlines the process but also shows us you're genuinely interested in joining our team. Plus, it’s super easy to do!
How to prepare for a job interview at Cathay Pacific Airways Limited
✨Know the Brand Inside Out
Before your interview, dive deep into Cathay Cargo's brand values and recent campaigns. Understanding their market positioning and how they engage with stakeholders will show that you're genuinely interested and prepared to contribute to their growth.
✨Showcase Your Campaign Experience
Be ready to discuss specific B2B marketing campaigns you've led or contributed to. Highlight your role in planning, execution, and any measurable outcomes. This will demonstrate your hands-on experience and ability to drive results in a similar environment.
✨Prepare for Stakeholder Scenarios
Think of examples where you've successfully collaborated with internal teams or external agencies. Be prepared to discuss how you managed relationships and aligned marketing initiatives with business priorities, as this is crucial for the role.
✨Stay Current on Market Trends
Familiarise yourself with the latest trends in the cargo industry and competitor activities. Being able to discuss these insights during your interview will show that you can monitor and adapt strategies effectively, which is key for the position.