At a Glance
- Tasks: Research market trends and customer insights using AI tools to support sales strategies.
- Company: Join Caterpillar, a global leader in sustainable innovation and community building.
- Benefits: Enjoy competitive salary, generous leave, bonuses, and flexible benefits.
- Other info: Dynamic office environment in Peterborough with opportunities for growth and collaboration.
- Why this job: Make a real impact by shaping the future of power systems with cutting-edge insights.
- Qualifications: Experience in sales, marketing, or research, with a knack for using AI tools.
The predicted salary is between 57737 - 57737 £ per year.
Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Salary: Competitive salary starting from £57,737 (Depending on Experience)
Location: Peterborough, Cambridgeshire
Benefits:
- 25 days annual leave
- Up to 12% Bonus
- Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10%
- Contributory share scheme - Caterpillar will match 50% of the employee's contribution
- Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.
About IPSD
Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat® and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.
The Opportunity
We’re looking for an Insights Consultant to join our Global Insights & Market Operations team within IPSD’s Sales, Marketing, Service & Parts (SMSP) division. This role sits at the intersection of research, technology, and commercial strategy. You’ll work closely with our sales, marketing & strategy functions, to deliver insights on market trends, customer signals. You’ll use AI and emerging research tools to investigate markets, customers, competitors, and technology trends across the power systems landscape — then turn what you find into clear, commercially sharp stories that help our sales teams win.
What You Will Do:
- Research customers, OEMs, end-users, distributors, and competitors across the third-party power systems market using AI tools alongside traditional methods
- Investigate market dynamics: generator demand, backup power trends, data centre growth, industrial applications, regulatory shifts, and aftermarket opportunities
- Synthesize technical, commercial, and market signals into a single coherent narrative
- Translate insights into sales-ready outputs: account briefs, battle cards, talk tracks, pitch content, and opportunity assessments
- Partner directly with sales teams in the field to understand what they’re hearing from customers and equip them with the right evidence and stories
- Track competitor activity, pricing dynamics, and product positioning across the third-party power systems space.
- Stay current on emerging AI and research tools and continuously evolve how the team works.
What You Will Have:
- Experience within sales/marketing/strategy/research/commercial analytics insights, market — ideally with exposure to industrial, energy, or power systems markets
- Hands-on experience using AI tools (Claude, Co-Pilot, Perplexity, Alphasense or similar) for research, synthesis, and analysis, with a clear view of their strengths and limits
- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Level Working Knowledge: Turns customer and field insight into actionable sales narratives
- Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
- Level Working Knowledge: Adapts insights to regional market dynamics and regulatory environments
- Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Level Working Knowledge: Uses AI and synthesis to turn complex signals into clear, compelling stories
- Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Level Working Knowledge: Translates technical content into simple, persuasive sales messaging
- Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- Level Working Knowledge: Partners closely with sales to influence live deals and customer conversations
- Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
- Level Basic Understanding: Connects market, competitor, and pricing insights to commercial strategy
- Intellectual Curiosity, resourcefulness, and a habit of experimenting with new tools
Nice to Have:
- Background in power generation, industrial equipment, energy, or adjacent sectors
- Experience building sales enablement content for technical B2B audiences
- Familiarity with Tableau, Power BI, Salesforce, or similar
- Exposure to distribution, or channel-based business models
Additional Information
This role office based from the office in Peterborough 5 days a week.
Interview will take place towards the end of June 2026.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For over 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.
This position requires working onsite five days a week.
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.
Market Development Consultant in Peterborough employer: Caterpillar
Caterpillar Inc. is an exceptional employer that prioritises the well-being and growth of its employees, offering a supportive work culture where teamwork and innovation thrive. With competitive salaries, generous benefits including 27 days of annual leave, and opportunities for career advancement across various sectors, employees can build meaningful careers while contributing to sustainable community development. Located in a dynamic environment, Caterpillar fosters a sense of belonging through Employee Support Networks and flexible benefits, making it an ideal place for those seeking rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Market Development Consultant in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caterpillar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caterpillar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caterpillar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caterpillar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Market Development Consultant in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caterpillar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caterpillar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caterpillar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caterpillar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caterpillar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caterpillar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
