At a Glance
- Tasks: Lead and grow our social media presence across multiple platforms with engaging content.
- Company: Join Caterpillar, a leader in sustainable manufacturing and innovation.
- Benefits: Enjoy 25 days leave, bonuses, pension schemes, and flexible benefits.
- Other info: Opportunities for personal development and career growth within a creative environment.
- Why this job: Be part of a dynamic team driving impactful social media strategies.
- Qualifications: Experience in B2B social media strategy and strong analytical skills required.
The predicted salary is between 57737 - 57737 £ per year.
Salary: Starting from £57,737
Location: Peterborough
Benefits:
- 25 days annual leave
- Up to 12% bonus
- Contributory pension scheme - Caterpillar will double employee's contribution up to 10%
- Contributory share scheme - Caterpillar will match 50% of employee's contribution
- Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase
About IPSD: Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat® and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.
The Opportunity: We are looking for a creative, hands‑on, enthusiastic Social Media Specialist to lead and grow our social media presence across multiple platforms. You will be responsible for developing and creating engaging content, building online communities, increasing brand awareness, and driving audience engagement. This is an exciting opportunity for someone who understands digital trends, enjoys creating compelling content, and can turn insights into impactful organic social media strategies.
What You Will Do:
- Develop and execute a comprehensive social media strategy aligned with business goals
- Write, schedule, and publish engaging content across platforms including LinkedIn, Facebook, Instagram, WeChat and YouTube
- Manage day‑to‑day social media activity and community engagement
- Monitor social media trends, competitors, and emerging platforms
- Plan and execute organic social campaigns to increase reach, engagement and lead generation
- Collaborate with enterprise and divisional marketing, sales and creative teams to ensure brand consistency
- Collaborate with internal stakeholders and lead social media guidance and training
- Analyse campaign performance and provide regular reports with actionable recommendations
- Build relationships with influencers, partners and brand advocates
- Manage social media calendars and ensure content is delivered on time
What You Will Have:
- Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
- Proven experience in B2B social media strategy creation and management
- Strong analytical skills, with experience using platform insights and Google Analytics
- Knowledge of SEO, AEO, and content marketing principles
- Deep expertise in social media strategy and management
- Marketing, Communications, or related degree qualification
- Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions
- Experience managing multiple brands
- Ability to manage multiple projects and deadlines simultaneously
- Creative mindset with strong attention to detail
- Excellent written and verbal communication skills
- Ability to establish and maintain healthy working relationships with clients, vendors and peers
- Effective communication concepts, tools and techniques; ability to transmit, receive and interpret ideas accurately
- Knowledge of external provider management processes and ability to effectively manage business relationships with external providers
Additional Info: The role may require up to 25% travel (domestic and international). The role is based at the Peterborough facility 5 days per week.
What You Will Get: We look forward to welcoming the successful candidate to our dynamic, diverse and creative marketing team. We have a culture of openness, autonomy, support, personal development as well as a continuous drive for improvement. This role will provide a platform for you to leverage your Social Media experience and allow growth potential to a broad range of marketing career paths within the organisation, offering clear progression opportunities and long‑term growth.
About Caterpillar: Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural gas engines, industrial gas turbines and diesel‑electric locomotives. For over 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced‑carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
NB: The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting. This position requires working onsite five days a week.
Posting Dates: June 22, 2026 - July 1, 2026
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.
Social Media Specialist in Peterborough employer: Caterpillar Inc.
Caterpillar's Industrial Power Systems Division in Peterborough offers an exceptional work environment for a Social Media Specialist, characterised by a culture of openness, support, and continuous personal development. With competitive benefits including a generous pension scheme, flexible health options, and clear pathways for career progression, employees are empowered to thrive while contributing to innovative green energy solutions. Join a dynamic team where your creativity and expertise will be valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Specialist in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caterpillar Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caterpillar Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caterpillar Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caterpillar Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Specialist in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caterpillar Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caterpillar Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caterpillar Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caterpillar Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caterpillar Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caterpillar Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
