At a Glance
- Tasks: Lead category management projects to drive sales growth and profitability.
- Company: Join Caterpillar, a global leader in sustainable innovation.
- Benefits: Enjoy competitive salary, generous leave, bonuses, and flexible benefits.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on global sustainability while developing your career.
- Qualifications: Experience in marketing, strong analytical skills, and customer focus.
The predicted salary is between 66000 - 66000 £ per year.
Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. Together, we are building a better world, so we can all enjoy living in it.
Salary Grade: £66,000 + depending on experience
Location: Peterborough
Benefits:
- 25 days annual leave plus 8 Bank Holidays
- Up to 18% Bonus
- Car Allowance – £600 pm
- Contributory pension scheme – Caterpillar will double the employee’s contribution up to 10%
- Contributory share scheme – Caterpillar will match 50% of the employee’s contribution
- Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase
- Employee Referral Program
About IPSD: Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat® and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.
Job Summary: A fantastic opportunity has become available for a Category Management Project Lead to join our Sales, Marketing, Servicing & Parts (SMSP) Aftermarket team. As the Category Management Project Lead you will be responsible for ownership of multiple categories of parts where you will identify, evaluate, and develop initiatives that drive sales growth objectives and profitability.
Some of the key areas include Products, Price, Promotion and Place and ensuring our network has sufficient sales training and support for successful implementation, leading research of growth and expansion opportunities, project leadership and providing expertise in the development and implementation for the lifecycle of our products and services.
Additional Information: Travel: 10% global. This position requires working onsite five days a week.
What You Will Do:
- Be an extension of the sales team to help grow category sales.
- Analyze the business objective and opportunities to develop and align the marketing strategies.
- Conduct market/competitive research to identify new opportunities and industry trends.
- Establish metrics to monitor and review the effectiveness of existing marketing strategies and suggest necessary interventions for improvement.
- Maintain effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Facilitates creation of the 'right' products and services to resolve customer business issues. Fosters strong customer relationships via delivery on commitments, open communication, and ongoing feedback/improvement. Advises others on creating customer focused environments in various scenarios. Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
Collaboration: Demonstrates experience engendering collaborative processes that lead to problem solving and the achievement of business goals. Establishes shared goals to foster collaboration. Implements methods for people to come together on the fly to make decisions, solve problems, and develop products/services.
Creativity: Maintains balance between innovation and pragmatism. Challenges accepted ways of operating. Encourages, solicits, and rewards imaginative ideas. Finds new ways to approach problems.
Effective Communications: Adapts documents and presentations for the intended audience. Demonstrates both empathy and assertiveness when communicating a need or defending a position. Communicates well downward, upward, and outward. Employs appropriate methods of persuasion when soliciting agreement.
Promotion and Marketing Communications: Compares and contrasts the benefits and drawbacks of different types of marketing communication techniques. Delivers various promotional and marketing communications that engage the target audience, respond to their questions and concerns and produce specific outcomes and impact. Develops a clear and complete understanding of needs and problems through careful listening, probing, reflecting, and summarizing. Develops a marketing communication strategy that focuses on promoting the distinctive value proposition of the product or service being offered.
What You Will Get: We look forward to welcoming the successful candidate to our dynamic, diverse and friendly team. We have a culture of openness, autonomy, support, personal development as well as a continuous drive for improvement. This role provides exposure to global teams, offering strong development opportunities within Caterpillar’s SMSP function.
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.
Category Manager in Peterborough employer: Caterpillar Inc.
Caterpillar Inc. is an exceptional employer that prioritises the well-being and growth of its employees, offering a supportive work culture in Peterborough. With competitive benefits such as a generous pension scheme, flexible health options, and opportunities for professional development, employees are empowered to thrive while contributing to sustainable innovations that shape the future. Join a diverse team where your contributions matter, and together, we can build a better world.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caterpillar Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caterpillar Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caterpillar Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caterpillar Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Manager in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caterpillar Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caterpillar Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caterpillar Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caterpillar Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caterpillar Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caterpillar Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
