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- Tasks: Plan and deliver creative digital marketing campaigns to boost brand awareness and sales.
- Company: Join Caterpillar Crafts, a passionate small business in the creative industry.
- Benefits: Enjoy a flexible work environment, social events, and discounts on products.
- Why this job: Make a real impact in a growing online community of craft enthusiasts.
- Qualifications: Degree in Marketing and 3+ years of e-commerce experience required.
- Other info: Bring your ideas to life and grow with an experienced team.
The predicted salary is between 36000 - 60000 £ per year.
Salary: Competitive, based on experience
Location: Holly Farm Business Park, Honiley, Warwickshire (office-based)
Hours: Full-time hours Monday – Thursday 9am - 5pm, Friday 9am – 4.30pm.
Basis: Permanent
About Us: We are Caterpillar Crafts - a passionate and creative small business specialising in cross stitch and crochet, offering unique kits and supplies for craft enthusiasts. As a modern crafts brand with a big heart, our mission is to inspire creativity and bring the joy of stitching to a growing online community.
Role Overview: You will be the hands-on Marketing Executive at Caterpillar Cross Stitch, responsible for planning and delivering integrated digital marketing that grows traffic, sales, and customer love for the brand. This role blends strategy and execution: you will set priorities, create and optimise content, run email and paid programs, manage the Shopify store, SEO strategy and delivery, and work with external partners to turn creative ideas into measurable commercial outcomes.
Responsibilities:
- Marketing campaign planning and delivery across email, social, paid ads, and partnerships to drive sales and brand awareness.
- SEO strategy, coordination and delivery including site structure, content strategy, on-page optimisation, and technical SEO coordination with developers and external partners.
- Email marketing and Klaviyo management: design and maintain flows, run campaigns, manage segmentation, monitor deliverability, and run A/B tests to improve lifecycle performance.
- Copywriting for ads, landing pages, product descriptions, blog posts, and social captions with a clear brand voice and conversion focus.
- Managing the website and Shopify: merchandising, UX tweaks, app management, analytics, CRO, product setup, and ongoing site maintenance to improve conversion and customer experience.
- Paid advertising: Across Meta, Google, Pinterest, TikTok and Bing: strategy, creative briefs, testing plans, budget management, and performance optimisation.
- Assist with all digital marketing channels, PR and advertising (as required) - support the production of creatives for ads, product photography and liaising with external marketing agencies.
Qualifications and Skills:
- Self-motivated with the ability to work in a fast paced, demanding environment working to deadlines having excellent accuracy and strong attention to detail.
- Degree in Marketing, Business, or related field.
- 3+ years experience in marketing and e-commerce (preferably in the D2C craft, gifting or lifestyle sector).
- Expert knowledge and experience of Klaviyo.
- Knowledge and experience of Shopify and growing an e-commerce brand.
- Knowledge and experience of SEO.
- Excellent copywriting and content creation skills.
- Excellent verbal and written communication skills, with a storytelling ability.
- Knowledge and understanding of crafts, the creative industry and competitors.
What we offer?
- A positive, creative and flexible working environment with regular free social events.
- Be part of an experienced, hard-working team with opportunities for development.
- Opportunities to bring your ideas to life and directly impact the growth of the brand.
- Freebies on birthdays, for every year of employment, and discounts on further products.
How to Apply: Send us an email with “Marketing Executive Role” in the subject line with your CV and tailored covering letter outlining why you’re perfect for the role.
Marketing Executive in Royal Leamington Spa employer: Caterpillar Crafts Limited
Contact Detail:
Caterpillar Crafts Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Royal Leamington Spa
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and any creative work you've done. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission and values. We want to see your passion for the brand!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at Caterpillar Crafts.
We think you need these skills to ace Marketing Executive in Royal Leamington Spa
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Marketing Executive role. Highlight your relevant experience in digital marketing and e-commerce, and show us how your skills align with our mission at Caterpillar Crafts.
Show Off Your Creativity: Since we’re all about creativity, don’t hesitate to showcase your unique ideas or past projects in your application. Whether it’s a clever marketing campaign or a fun craft project, let your personality shine through!
Be Clear and Concise: When writing your CV and cover letter, keep it clear and to the point. We love attention to detail, so make sure there are no typos or errors. A well-structured application speaks volumes about your professionalism.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Caterpillar Crafts Limited
✨Know Your Stuff
Before the interview, dive deep into Caterpillar Crafts' brand and products. Familiarise yourself with their unique kits and supplies, and think about how your marketing experience can enhance their online presence. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Creativity
As a Marketing Executive, creativity is key! Prepare examples of past campaigns you've worked on, especially those that drove traffic and sales. Bring along a portfolio or case studies that highlight your copywriting and content creation skills, as well as any successful SEO strategies you've implemented.
✨Be Data-Driven
Caterpillar Crafts values measurable outcomes, so be ready to discuss how you've used analytics to inform your marketing decisions. Talk about specific metrics you've improved, like conversion rates or email open rates, and how you plan to apply this data-driven approach in your new role.
✨Ask Insightful Questions
Prepare thoughtful questions that show your understanding of the role and the company. Ask about their current marketing strategies, challenges they face in the e-commerce space, or how they envision the future of their brand. This not only demonstrates your enthusiasm but also helps you gauge if it's the right fit for you.
