At a Glance
- Tasks: Research market trends and customer insights using AI tools to support sales strategies.
- Company: Join Caterpillar, a leader in sustainable innovation and global teamwork.
- Benefits: Enjoy competitive salary, generous leave, bonuses, and flexible benefits.
- Other info: Dynamic office environment in Peterborough with opportunities for growth.
- Why this job: Make a real impact by shaping the future of power systems with cutting-edge insights.
- Qualifications: Experience in sales, marketing, or research, with a knack for using AI tools.
The predicted salary is between 57737 - 57737 £ per year.
Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. Together, we are building a better world.
Salary: Competitive salary starting from £57,737 (Depending on Experience)
Location: Peterborough, Cambridgeshire
Benefits:
- 25 days annual leave
- Up to 12% Bonus
- Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10%
- Contributory share scheme - Caterpillar will match 50% of the employee's contribution
- Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase
About IPSD: Caterpillar's Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat(R) and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar's company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.
The Opportunity: We're looking for an Insights Consultant to join our Global Insights & Market Operations team within IPSD's Sales, Marketing, Service & Parts (SMSP) division. This role sits at the intersection of research, technology, and commercial strategy. You'll work closely with our sales, marketing & strategy functions, to deliver insights on market trends and customer signals.
What You Will Do:
- Research customers, OEMs, end-users, distributors, and competitors across the third-party power systems market using AI tools alongside traditional methods
- Investigate market dynamics: generator demand, backup power trends, data centre growth, industrial applications, regulatory shifts, and aftermarket opportunities
- Synthesize technical, commercial, and market signals into a single coherent narrative
- Translate insights into sales-ready outputs: account briefs, battle cards, talk tracks, pitch content, and opportunity assessments
- Partner directly with sales teams in the field to understand what they're hearing from customers and equip them with the right evidence and stories
- Track competitor activity, pricing dynamics, and product positioning across the third-party power systems space
- Stay current on emerging AI and research tools and continuously evolve how the team works
What You Will Have:
- Experience within sales/marketing/strategy/research/commercial analytics insights, ideally with exposure to industrial, energy, or power systems markets
- Hands-on experience using AI tools (Claude, Co-Pilot, Perplexity, Alphasense or similar) for research, synthesis, and analysis
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of contexts.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business contexts.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors.
Intellectual Curiosity, resourcefulness, and a habit of experimenting with new tools.
Nice to Have:
- Background in power generation, industrial equipment, energy, or adjacent sectors
- Experience building sales enablement content for technical B2B audiences
- Familiarity with Tableau, Power BI, Salesforce, or similar
- Exposure to distribution, or channel-based business models
Additional Information: This role office based from the office in Peterborough 5 days a week. Interview will take place towards the end of June 2026.
About Caterpillar: Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For over 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future.
This position requires working onsite five days a week.
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.
Market Development Consultant employer: Caterpillar Brazil
Caterpillar Inc. is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to make a meaningful impact on sustainable communities. Located in Peterborough, our team enjoys competitive salaries, generous benefits including a contributory pension scheme and flexible options for health care, all while working at the forefront of technology in the power systems sector. With a strong commitment to employee growth and development, Caterpillar provides unique opportunities to engage with cutting-edge AI tools and contribute to a greener future.
StudySmarter Expert Advice🤫
We think this is how you could land Market Development Consultant
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Caterpillar. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching Caterpillar’s latest projects and innovations. Show us you’re not just interested in the role but also in how you can contribute to their mission of building a better world.
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, frame it in a way that highlights how you’ve solved problems or created value, especially in sales or marketing contexts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Caterpillar team.
We think you need these skills to ace Market Development Consultant
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Insights Marketing Consultant role. Highlight relevant experience in sales, marketing, and research, especially if you've worked with AI tools or in the power systems market.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our mission at Caterpillar. Be specific about your achievements and how they relate to the job.
Showcase Your Analytical Skills:Since this role involves synthesising complex data into clear narratives, make sure to highlight any experience you have with data analysis or market research. We want to see how you can turn insights into actionable strategies!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Caterpillar Brazil
✨Know Your Market
Before the interview, dive deep into the power systems market. Understand current trends, customer needs, and competitor activities. This knowledge will help you speak confidently about how you can contribute to Caterpillar's goals.
✨Showcase Your AI Skills
Since the role involves using AI tools for research and analysis, be prepared to discuss your experience with these technologies. Bring examples of how you've used AI in past roles to derive insights or solve problems.
✨Craft Compelling Narratives
Practice turning complex data into clear, persuasive stories. Caterpillar values effective communication, so think of examples where you've successfully translated technical information into sales-ready content.
✨Engage with Real-World Scenarios
Be ready to discuss how you would approach real-world challenges in the power systems landscape. Think about potential market dynamics and how you would leverage insights to support sales teams effectively.
