Technology Utilisation Representative - Northern Europe in Desford

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When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Technology Utilisation Representative is accountable for driving construction industries technology utilisation and adoption at scale across dealer and customer operations across Northern Europe. The focus is not just selling technology, but ensuring it is actively used to deliver measurable productivity, safety, and operation outcomes. Working directly with dealers and customers to close the gap between technology installed and technology used, driving execution in the field.

• Drive Utilisation & Execution: Lead actions to increase adoption and utilization of Cat technologies across installed fleets (Grade, Payload, VisionLink, Safety). Identify underutilized machines and work with dealers/customers to lift usage. Drive execution discipline — ensuring technology delivers real outcomes, not just activation.
• Dealer Capability & Accountability: Build dealer capability to support technology adoption and ongoing use. Set clear expectations and review dealer performance against utilisation and adoption targets. Drive corrective actions where execution gaps exist.
• Customer Engagement & Value Delivery: Work directly with customers to improve jobsite performance through technology. Run jobsite reviews and identify productivity, safety, and efficiency gains. Translate technology into clear, practical customer value (not features).
• Training & Enablement: Deliver targeted training to dealer teams and customers to improve adoption and usage. Support onboarding of new technologies and features into dealer operations. Ensure consistency in how technology is positioned and supported in the field.
• Opportunity & Growth Focus: Identify aftermarket and incremental sales opportunities driven by technology usage. Support growth in key growth metrics. Use data and insights to prioritise actions.
• Cross-Functional Execution: Work with product, digital, and support teams to resolve issues impacting adoption. Provide field feedback on product gaps, training needs and commercialisation barriers. Support rollout of go-to-market programs and new technology releases.

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships and proven ability to drive execution through dealers and customers.
• Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
• Industry Knowledge: Knowledge of construction, mining, or heavy equipment environments, trends, directions, major issues, regulatory considerations, with experience in machine control & guidance, telematics, machine technology systems, and civil construction applications.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyse situations and reach productive decisions based on informed judgment.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.

• Extensive experience working with construction equipment dealers, OEM distribution networks, or heavy equipment customers, ideally in sales, product support, digital solutions, dealer development, or technology adoption roles.
• Proven ability to build trusted relationships with dealers and customers, influence behaviour, and drive technology utilisation and measurable business outcomes.
• Experience within construction, mining, heavy equipment, or related industries; exposure to telematics, connected equipment, machine technology, or digital solutions is highly desirable.
• Strong communication, training, and stakeholder management skills, with the ability to translate technical solutions into clear productivity, safety, and operational benefits.
• Additional European languages are considered an asset given the international scope of the role.

• Travel: requires 50% travel across the assigned territory.
• The role is posted in our offices in Geneva, Switzerland and UK.

Caterpillar is a world leader in construction and mining equipment—creating innovative, cutting-edge products and services that help our customers build the world around us. With that level of impact comes the platform to care for the world, we work in. That’s why we lead sustainable green initiatives to preserve the environment, help reduce poverty with the Caterpillar Foundation and stay involved in the communities we help build.

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.

This position requires working onsite five days a week.