At a Glance
- Tasks: Lead product marketing for Tactics & Coaching, driving go-to-market strategies and lifecycle management.
- Company: Join a dynamic team at Catapult, revolutionising sports performance.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on building a diverse and inclusive team.
- Why this job: Make an impact in the sports industry while shaping innovative marketing strategies.
- Qualifications: Extensive experience in product marketing and strong strategic thinking skills.
The predicted salary is between 70000 - 90000 £ per year.
This role is ideal for someone who combines strong strategic thinking with operational discipline and enjoys building clarity, structure and consistency in fast-growing environments.
- Extensive experience in Product Marketing, Product Management or related GTM roles.
- Proven experience leading product launches and go-to-market programmes.
- Strong ability to translate complex technology into clear customer value propositions.
- Strong organisational skills with the ability to coordinate cross-functional teams.
- Commercial mindset with interest in market dynamics and competitive positioning.
- Willingness to travel and support events outside standard business hours when required.
We are looking for an experienced and strategically minded Senior Product Marketing Manager – Tactics & Coaching to lead the positioning, go-to-market strategy and lifecycle management for Catapult’s Tactics & Coaching product portfolio. Based in London, this role will own product marketing for the T&C portfolio while also helping establish the operational frameworks and governance that enable the Product Marketing function to operate effectively across the business.
You will work closely with Product, Sales and Marketing teams to ensure T&C solutions are clearly positioned in the market and that product launches are delivered with discipline and coordination. In addition, you will help define the processes, standards and operating rhythms that support consistent and high-quality product marketing execution across the portfolio.
- Own go-to-market launch strategy and execution for Tactics & Coaching products.
- Lead product lifecycle marketing across the Define, Get Set and Grow phases.
- Develop and maintain clear positioning and value propositions for the T&C portfolio.
- Build and maintain vertical messaging architecture that communicates product value to target audiences.
- Monitor and maintain competitive intelligence across the T&C market landscape.
- Capture and synthesise sales and market feedback to inform positioning, messaging and GTM improvements.
- Continuously evolve the product narrative by integrating product updates, customer feedback and market insights into positioning and messaging.
- Provide input into ICP evolution from a Performance & Health perspective.
- Define and establish PMM frameworks and standards used across the Product Marketing function.
- Own the launch governance process, ensuring launches are coordinated effectively across teams.
- Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio.
- Ensure cross-vertical messaging consistency across product marketing outputs.
- Define and uphold the quality bar and best practices for Product Marketing deliverables.
What your success looks like:
- In 6 months’ time, T&C product positioning and messaging are clearly defined and consistently used across GTM activities.
- Product launches are well coordinated and delivered with clear ownership and timelines.
- PMM frameworks and working practices are established across the team.
In 12 months’ time, T&C products have strong and differentiated market positioning. The Product Marketing function operates with clear frameworks, governance and consistent messaging. Launch planning and sequencing across the portfolio is coordinated and predictable.
Senior Product Marketing Manager, Tactics & Coaching employer: Catapult Sports
At Catapult, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. As a Senior Product Marketing Manager, you will not only lead innovative product strategies but also benefit from our commitment to employee growth through continuous learning opportunities and collaboration with industry leaders. Join us in shaping the future of sports performance while enjoying a supportive environment that values your contributions and encourages your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager, Tactics & Coaching
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our Tactics & Coaching portfolio.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with our needs, especially in product marketing and go-to-market strategies.
✨Tip Number 4
Don’t hesitate to apply through our website, even if you don’t tick every box. We value potential and passion just as much as experience!
We think you need these skills to ace Senior Product Marketing Manager, Tactics & Coaching
Some tips for your application 🫡
Show Your Strategic Thinking:When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can combine operational discipline with innovative ideas, especially in fast-paced environments like scale-ups or start-ups.
Tailor Your Experience:Don’t just list your past roles; connect them to the requirements of this position. Share specific examples of product launches or go-to-market strategies you've led, and how they align with what we’re looking for in a Senior Product Marketing Manager.
Communicate Clearly:Remember, we need someone who can translate complex tech into clear value propositions. Use straightforward language in your application to demonstrate your ability to communicate effectively, just like you would in the role.
Apply Through Our Website:We encourage you to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t hesitate – we’d love to hear from you!
How to prepare for a job interview at Catapult Sports
✨Know Your Product Inside Out
Before the interview, dive deep into the Tactics & Coaching product portfolio. Understand its features, benefits, and how it stands out in the market. This will help you articulate clear value propositions during your discussion.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully led product launches or go-to-market strategies in previous roles. Highlight your ability to build clarity and structure in fast-paced environments, as this is crucial for the role.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss your experience working with various teams like Product, Sales, and Marketing. Share specific instances where you coordinated efforts across departments to achieve successful outcomes.
✨Stay Updated on Market Dynamics
Research current trends and competitive positioning in the sports performance industry. Being knowledgeable about market dynamics will show your commercial mindset and interest in the field, making you a more attractive candidate.
