At a Glance
- Tasks: Lead product marketing for Tactics & Coaching, driving go-to-market strategies and lifecycle management.
- Company: Join a dynamic team at Catapult, shaping the future of sports performance.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting opportunity to work closely with senior leadership and shape product narratives.
- Why this job: Make an impact in a fast-paced environment while collaborating with innovative minds.
- Qualifications: Extensive experience in product marketing and strong strategic thinking skills required.
The predicted salary is between 70000 - 90000 £ per year.
This role is ideal for someone who combines strong strategic thinking with operational discipline and enjoys building clarity, structure and consistency in fast-growing environments.
- Extensive experience in Product Marketing, Product Management or related GTM roles.
- Proven experience leading product launches and go-to-market programmes.
- Strong ability to translate complex technology into clear customer value propositions.
- Strong organisational skills with the ability to coordinate cross-functional teams.
- Commercial mindset with interest in market dynamics and competitive positioning.
- Willingness to travel and support events outside standard business hours when required.
We are looking for an experienced and strategically minded Senior Product Marketing Manager – Tactics & Coaching to lead the positioning, go-to-market strategy and lifecycle management for Catapult’s Tactics & Coaching product portfolio. Based in London, this role will own product marketing for the T&C portfolio while also helping establish the operational frameworks and governance that enable the Product Marketing function to operate effectively across the business.
You will work closely with Product, Sales and Marketing teams to ensure T&C solutions are clearly positioned in the market and that product launches are delivered with discipline and coordination. In addition, you will help define the processes, standards and operating rhythms that support consistent and high-quality product marketing execution across the portfolio.
- Own go-to-market launch strategy and execution for Tactics & Coaching products.
- Lead product lifecycle marketing across the Define, Get Set and Grow phases.
- Develop and maintain clear positioning and value propositions for the T&C portfolio.
- Build and maintain vertical messaging architecture that communicates product value to target audiences.
- Monitor and maintain competitive intelligence across the T&C market landscape.
- Capture and synthesise sales and market feedback to inform positioning, messaging and GTM improvements.
- Continuously evolve the product narrative by integrating product updates, customer feedback and market insights into positioning and messaging.
- Provide input into ICP evolution from a Performance & Health perspective.
- Define and establish PMM frameworks and standards used across the Product Marketing function.
- Own the launch governance process, ensuring launches are coordinated effectively across teams.
- Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio.
- Ensure cross-vertical messaging consistency across product marketing outputs.
- Define and uphold the quality bar and best practices for Product Marketing deliverables.
What your success looks like:
- In 6 months’ time, T&C product positioning and messaging are clearly defined and consistently used across GTM activities.
- Product launches are well coordinated and delivered with clear ownership and timelines.
- PMM frameworks and working practices are established across the team.
In 12 months’ time, T&C products have strong and differentiated market positioning. The Product Marketing function operates with clear frameworks, governance and consistent messaging. Launch planning and sequencing across the portfolio is coordinated and predictable.
Senior Product Marketing Manager, Tactics & Coaching in London employer: Catapult Sports
At Catapult, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. As a Senior Product Marketing Manager, you will not only lead innovative product strategies but also benefit from our commitment to employee growth through continuous learning opportunities and collaboration with industry leaders. Join us in shaping the future of sports performance while enjoying a supportive environment that values your contributions and encourages your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager, Tactics & Coaching in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common questions and tailoring your answers to highlight your experience in product marketing. Show how your skills align with the role and the company's goals.
✨Tip Number 3
Don’t just wait for job postings! Be proactive and reach out directly to companies you admire. Express your interest and share how you can contribute to their success, even if they haven't advertised a position.
✨Tip Number 4
Keep an eye on our website for openings and apply directly through it. We love seeing candidates who are genuinely interested in joining our team and contributing to our mission in sports performance!
We think you need these skills to ace Senior Product Marketing Manager, Tactics & Coaching in London
Some tips for your application 🫡
Show Your Strategic Thinking:When writing your application, make sure to highlight your strategic thinking skills. We want to see how you’ve tackled challenges in fast-paced environments and how you’ve built clarity and structure in your previous roles.
Tailor Your Experience:Don’t just list your past jobs; connect your experience directly to the role. Share specific examples of product launches or go-to-market strategies you've led, especially in scale-up or start-up settings. This will help us see how you fit into our team.
Communicate Clearly:Remember, we’re looking for someone who can translate complex tech into clear value propositions. Use straightforward language in your application to demonstrate your ability to communicate effectively, just like you would with our customers.
Apply Through Our Website:We encourage you to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss any important updates about the process. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Catapult Sports
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the Tactics & Coaching product portfolio. Be ready to discuss how you would position these products in the market and what unique value propositions they offer. This shows your strategic thinking and operational discipline.
✨Showcase Your Go-To-Market Experience
Prepare specific examples of past product launches you've led. Highlight your role in coordinating cross-functional teams and how you ensured successful execution. This will demonstrate your ability to own initiatives end-to-end, which is crucial for this role.
✨Demonstrate Your Commercial Mindset
Be prepared to discuss market dynamics and competitive positioning. Research the current landscape of the Tactics & Coaching market and be ready to share insights on how you would approach competitive intelligence and market feedback integration.
✨Emphasise Your Organisational Skills
Since this role requires strong organisational skills, think of examples where you've established frameworks or processes that improved team efficiency. Discuss how you can help define PMM frameworks and uphold quality standards across the Product Marketing function.
