At a Glance
- Tasks: Lead paid media strategy for exciting D2C brands and optimise performance KPIs.
- Company: Catalyst, a rapidly growing performance marketing agency with a vibrant culture.
- Benefits: Flexible remote work, competitive salary, and opportunities for career advancement.
- Other info: Work from anywhere and enjoy regular socials with a supportive team.
- Why this job: Join a dynamic team and make a real impact on innovative marketing strategies.
- Qualifications: 3+ years in paid social, strong communication skills, and a proactive mindset.
The predicted salary is between 50000 - 65000 £ per year.
The Role
As a Performance Marketing Lead at Catalyst, you'll be at the heart of some of the most exciting D2C brands in the market, taking ownership of their paid media strategy. You'll lead campaign execution and strategic direction across paid social channels (primarily Meta and TikTok), managing large always-on budgets of >£50K per month and optimising to performance KPIs including ROAS and CPA. You're someone who thrives on building strong client relationships, loves testing new ideas, and brings proactivity to everything you do. You'll be accountable for the performance of your portfolio, and you'll have real visibility, presenting directly to clients, leading QBRs and monthly reviews, and acting as a trusted strategic partner. This is also a role with genuine leadership scope. As we continue to grow, there will be clear opportunities to step into further management, helping shape how the performance team is built and run.
What You'll Do
- Own the strategic direction across paid social accounts.
- Build and maintain strong, confident client relationships through weekly calls, in-person business reviews, and office hours.
- Lead QBRs, monthly performance reviews, and creative reviews across your portfolio.
- Manage and mentor a Performance Marketing Executive, setting priorities and maintaining high standards of delivery.
- Drive a proactive testing agenda.
- Collaborate with the creative team on performance creative strategy and launch cycles.
What We're Looking For
- 3+ years of hands-on experience in paid social (Meta essential; TikTok a strong plus).
- A confident, relationship-first mindset.
- Proactive by nature: you don't wait to be told what to test, you come with ideas.
- Strong data literacy, able to draw insights from complex datasets and make a compelling case from them.
- Solid understanding of Meta best practices and platform nuances, with an eye for what's next.
- Strong communication and presentation skills, written and verbal.
- Commercially minded, with an understanding of what performance marketing means for a brand's bottom line.
- A team player who's equally comfortable leading and rolling their sleeves up.
What Catalyst Offers
- We've grown from 6 to 60 people in just three years and we're not slowing down.
- Clear pathways to exec-level management as the team scales.
- A converted-museum office in Elephant & Castle (Tues & Thurs in-office, with flexibility for those outside London).
- The ability to work from anywhere.
- Regular socials and company celebrations.
- A genuinely lovely team: ambitious, talented, and supportive.
Hear from Nefelie, another of our Performance Marketing Leads: "I genuinely love working at Catalyst! I feel fully aligned with the culture and vision, and I'm grateful to be surrounded by such ambitious and talented people. What stands out is the energy and drive everyone brings every day."
Performance Marketing Lead employer: Catalyst
Catalyst is an exceptional employer that fosters a dynamic and supportive work culture, perfect for those looking to make a significant impact in the performance marketing space. With clear pathways for career advancement and the opportunity to work with exciting D2C brands, employees benefit from a flexible working environment, including the chance to work remotely from various locations. The vibrant team spirit, combined with regular social events and a commitment to personal growth, makes Catalyst a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Catalyst and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Catalyst are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Catalyst on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Catalyst. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Catalyst. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Catalyst:Show us that you’ve done your homework! In your application, briefly mention what you admire about Catalyst’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Catalyst
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Catalyst will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Catalyst, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
