At a Glance
- Tasks: Lead brand strategy and drive growth across multiple channels in a dynamic health & fitness tech company.
- Company: Fast-growing tech scale-up with a vibrant culture and ambitious goals.
- Benefits: Competitive salary, 25 days holiday, electric vehicle scheme, and free gym access.
- Other info: Opportunity to shape the future of a leading health & fitness platform.
- Why this job: Join a passionate team and make a significant impact on health and fitness innovation.
- Qualifications: Experience in app marketing, multi-channel strategies, and managing large budgets.
The predicted salary is between 54000 - 66000 £ per year.
Chief Marketing Officer
Our client, a successful tech scale-up and cash generative SME, with a £10m turnover and employing 100 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven Founder and Executive Team.
Their B2C Health & Fitness platform provides individualised coaching to deliver cutting-edge support for nutrition, exercise and lifestyle improvement.
This is backed by a physical product range incorporating protein supplements, clothing and accessories, totalling 50 SKUs.
To date, the company has built a strong acquisition engine driven by organic content, paid social and significant monthly media spend.
They now seek to appoint a Chief Marketing Officer to own the organisation’s brand strategy across their revenue streams incorporating a weight loss subscription app, manufacturing facility and physical product range, responsible for scaling performance across every channel.
- Your specific responsibilities as Chief Marketing Officer will include:
- Reporting directly to the founder to build an integrated brand & marketing strategy across all functions of the business
- Driving growth across wholesale, trade, retail B2B, D2C and ecommerce
- Owning brand positioning, tone of voice and creative direction
- Managing a £1m marketing budget
- Acting as the lead on go-to-market for every new app feature, product launch and campaign
- Growing the Marketing Team to build out a full stack marketing solution
- Diversifying from socials and Meta, developing non-digital marketing channels including PR, print media, TV, Radio and podcasts
- Introducing new brand guidelines, geared towards ‘lifestyle’
- Building trade marketing assets and campaigns to support supermarket, health food shop, warehouse club retail store and gym clients
- Developing joint promotions with sporting clubs
- Owning performance marketing across paid social, paid search and affiliate programmes
- Driving content, influencer and community strategy
- Running CRM, email and lifecycle marketing
- Adapting brand and campaign strategy for international markets
- Driving app store optimisation, onboarding and free-to-paid conversion
- Leading on retention and churn reduction
- Partnering with product and tech teams to align suitable features
- Integrating app and subscription messaging within the wider brand
- Managing agency, freelance and technology partnerships
As Chief Marketing Officer you will need experience of
- Marketing an app or subscription model
- Multi-channel marketing
- Building brands across wholesale, trade, retail B2B, D2C and ecommerce
- Managing multi-million pound budgets
- Acquisition, retention and marketing ROI
Rewards & benefits
- £(Apply online only)k pa
- 25 days holiday + bank holidays
- Electric vehicle scheme
- Free on-site gym
Please note: High levels of interest mean that we will only contact you if your application is shortlisted and this will happen within five working days.
You must be eligible to work in the UK
Chief Marketing Officer employer: Catalyst
As a leading international technology manufacturer based in County Durham, our company is committed to fostering a dynamic and inclusive work environment where innovation thrives. We offer competitive benefits, a strong focus on employee development, and the opportunity to lead high-impact projects in a collaborative setting. Join us to be part of a culture that values accountability, continuous improvement, and cross-site collaboration, ensuring your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Catalyst.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Catalyst and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Chief Marketing Officer at Catalyst.
How to prepare for a job interview at Catalyst
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Catalyst.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Catalyst. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Catalyst.
