At a Glance
- Tasks: Drive brand awareness and generate leads through innovative digital marketing strategies.
- Company: Join CATAGENCATAGEN, a leader in sustainable air-cleaning technologies.
- Benefits: Enjoy flexible working options and the chance to make a real environmental impact.
- Why this job: Be part of a mission-driven team revolutionising the industry with cutting-edge solutions.
- Qualifications: 1+ years in digital marketing, with skills in content creation and analytics required.
- Other info: Opportunity to work with exciting tools like Hubspot and Google Ads.
The predicted salary is between 28800 - 43200 Β£ per year.
About CATAGENCATAGEN is on a mission to clean and decarbonise the air through innovative technologies. As a leader in catalyst ageing and aftertreatment system testing, we help OEMs ensure compliance with legislation and deliver environmentally sustainable solutions. Our patented, electrically driven gas reactor is revolutionising the industry by offering cost-effective, fossil-free alternatives, saving partners 98% in CO2 emissions.
We are seeking a dynamic Digital Marketer to join our team. In this role, you will focus on driving brand awareness, generating leads, and engaging potential customers through targeted marketing strategies, playing a key role in supporting business growth and success.
Position Responsibilities- Planning and execution of multi-channel marketing campaigns for Lead Generation.
- Collaborate with the team to develop technical content, including newsletters, blogs, guides, webinars, email campaigns, and social media posts.
- Conduct market research to identify opportunities, generate leads, and support sales initiatives.
- Maintain and update the company website using WordPress, ensuring high SEO performance.
- Organise and promote events such as webinars, podcasts and exhibitions.
- Use Google Analytics or similar tools to provide actionable insights on campaign performance and user behaviour.
- Work closely with the sales team to nurture leads through to revenue, ensuring alignment between marketing and sales efforts.
- Present new ideas for innovative marketing platforms, strategies, and content to drive growth.
- Keeping the CRM tool (Hubspot) up to date, managing contacts, lists and monitoring & reviewing campaigns.
- Plan, create, and manage Google Ads and LinkedIn Ad campaigns, analysing conversions to optimise performance.
- At least 1 yearβs experience in a digital marketing role.
- Experience in Market Research and Lead Generation.
- Experience in planning and executing a marketing campaign to generate leads.
- Proven ability to create engaging content across platforms.
- Proficiency in using Google Analytics for insights and reporting.
- Familiarity with WordPress or similar CMS platforms for website updates.
- Knowledge of email marketing tools and practices.
- Ability to analyse data to drive improvements in campaign performance.
- Excellent written and verbal communication skills.
- Strong organisational skills to manage multiple projects effectively.
- Experience in B2B marketing, particularly in technical or industrial sectors.
- Hands-on experience with marketing CRM tool - Hubspot.
- Graphic design ability and experience of using Adobe programmes.
- Video creation and editing skills.
- Experience managing and optimising Google Ads and LinkedIn Ads and tracking performance.
- Understanding of SEO principles.
Digital Marketer employer: CATAGEN LIMITED - a Net Zero Technologies company
Contact Detail:
CATAGEN LIMITED - a Net Zero Technologies company Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Digital Marketer
β¨Tip Number 1
Familiarise yourself with CATAGENCATAGEN's mission and values. Understanding their focus on decarbonisation and innovative technologies will help you tailor your conversations and demonstrate genuine interest during interviews.
β¨Tip Number 2
Showcase your experience in digital marketing by preparing specific examples of successful campaigns you've executed. Be ready to discuss how you generated leads and engaged customers, as this aligns directly with the role's responsibilities.
β¨Tip Number 3
Brush up on your skills with Google Analytics and WordPress. Being able to speak confidently about how you've used these tools in past roles will set you apart from other candidates and show you're ready to hit the ground running.
β¨Tip Number 4
Network with professionals in the B2B marketing space, especially those with experience in technical or industrial sectors. This can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Digital Marketer
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in lead generation and content creation. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of CATAGEN's mission. Mention specific skills and experiences that align with the responsibilities outlined in the job description.
Showcase Your Work: If possible, include links to previous campaigns or content you've created. This could be blogs, newsletters, or social media posts that demonstrate your ability to engage audiences and generate leads.
Highlight Technical Skills: Emphasise your proficiency with tools mentioned in the job description, such as Google Analytics, WordPress, and HubSpot. Providing examples of how you've used these tools effectively can strengthen your application.
How to prepare for a job interview at CATAGEN LIMITED - a Net Zero Technologies company
β¨Showcase Your Digital Marketing Experience
Be prepared to discuss your previous digital marketing roles in detail. Highlight specific campaigns you've executed, the tools you used, and the results achieved. This will demonstrate your hands-on experience and ability to drive brand awareness and lead generation.
β¨Familiarise Yourself with Their Mission
Understand CATAGEN's mission to decarbonise the air and their innovative technologies. Being able to articulate how your marketing strategies can support their goals will show your genuine interest in the company and its objectives.
β¨Prepare for Technical Content Discussion
Since the role involves creating technical content, be ready to discuss your experience in this area. Bring examples of newsletters, blogs, or guides you've created, and explain how you tailored content for different audiences to engage potential customers effectively.
β¨Demonstrate Analytical Skills
CATAGEN values data-driven decision-making. Be prepared to discuss how you've used tools like Google Analytics to analyse campaign performance and user behaviour. Share specific insights you've gained and how they influenced your marketing strategies.