At a Glance
- Tasks: Plan, execute, and optimise paid media campaigns across various platforms.
- Company: Join The Casus Group, a fast-growing digital marketing agency.
- Benefits: Competitive salary, growth opportunities, and a chance to learn from industry experts.
- Other info: Creative problem-solving and strong communication skills are essential.
- Why this job: Be part of a dynamic team and make a real impact in digital marketing.
- Qualifications: 2 years' experience with Google Ads & Meta, plus relevant certifications.
The predicted salary is between 35000 - 45000 £ per year.
The Casus Group is on the lookout for the next digital marketing superstar! Looking to take the next step in your Paid Media career? You’ll learn from some of the best in the industry about all things PPC and Paid Social.
As a Senior Paid Media Executive, you will be responsible for planning, executing, and optimising paid media campaigns across multiple platforms to drive performance and achieve business objectives. You will leverage your expertise in digital advertising, analytics, and campaign management to ensure effective allocation of budgets and maximum ROI. This role requires a mix of creativity, strategic thinking, and data-driven decision-making, as well as the ability to guide and mentor junior team members.
At The Casus Group we create and market high-quality e-commerce websites for well-known brands - we’re growing at a great pace thanks to our great reputation. We’re looking to scale our digital marketing team and are looking for the next digital marketing expert to help us grow.
A Senior Paid Media Executive will:
- Independently manage day-to-day client activity across Paid Search and Paid Social platforms and support senior members of the team when required.
- Confidently handle client communication.
- Demonstrate strong initiative in identifying growth opportunities for client accounts as well as testing opportunities.
- Create client reports, forecasts as well as audit existing and new client accounts.
- Be creative when looking for solutions to difficult problems.
- Be an active, motivated and inspired member of the team.
- Maintain a full understanding of company processes, policies, guidelines, and contractual obligations and ensure these are consistently followed.
- Be provided opportunities for growth and success within the company.
Our Ideal candidate will have:
- 2 years’ of experience managing both Google Ads & Meta accounts.
- Up-to-date Google Ads Certifications and/or Meta Blueprint Certification.
- A good grasp of effective marketing campaign principles and the ability to perform comprehensive analysis of campaign performance.
- Energy and enthusiasm with an ability to learn quickly.
- Articulate and concise communication skills.
Senior Paid Media Executive in Leeds employer: Casus Group
The Casus Group is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration within a fast-growing digital marketing team. Employees benefit from clear growth opportunities, mentorship programs, and the chance to work on impactful campaigns for diverse client brands, all while enjoying a supportive environment that values innovation and results.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Executive in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Casus Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Casus Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Casus Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Casus Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Executive in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Casus Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Casus Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Casus Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Casus Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Casus Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Casus Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
