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For Companies At a Glance
- Tasks: Lead partnerships, drive revenue growth, and manage key stakeholder relationships.
- Company: Join Castore, a premium sportswear brand dedicated to enhancing athlete performance.
- Benefits: Enjoy competitive salary, bonus scheme, 25 days leave, and generous staff discounts.
- Why this job: Be part of a dynamic team focused on innovation and making athletes better.
- Qualifications: Experience in sports marketing or retail, with strong leadership and communication skills.
- Other info: Work in modern offices with fun breakout spaces and global sporting partners.
The predicted salary is between 36000 - 60000 £ per year.
Castore exists for one single reason to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
The founders vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.
The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.
The Role
Responsible for the overall relationship of allocated assets, with a focus on driving revenue growth & maximising brand value for Castore. As the lead for your allocated assets, youll own the relationships with our partners key stakeholders & be the internal driving force at Castore bringing all departments together to deliver success against our objectives.
As part of this role, youll be working with the wider business to explore new business opportunities & retail growth for your assets, take ownership for club critical paths & kit deliveries, as well supporting our Brand team in maximising our contractual marketing rights to help build our brand profile and positioning within the market.
The Senior Sports Marketing Manager will demonstrate excellent interpersonal skills with the ability to foster relationships at all levels of the organisation, along with ex excellent organisational attributes to ensure all relevant internal and external departments are held accountable.
Ultimately, the Senior Sports Marketing Manager will support the Head of Partnerships Football and the wider team to deliver against our commercial & brand objectives. Were looking for a dynamic individual who will bring energy & ambition to the team.
Responsibilities
- Responsibility and accountability for the relationship of your allocated partners.
- Be the driving force behind driving revenue growth for your partners. Exploring all new business opportunities & supporting retail growth.
- Liaise with Category Management to identify & develop new product opportunities to both enhance our product offering & achieve orderbook growth.
- Act of as the account lead internally, bringing all relevant departments together to achieve success against our partner objectives.
- Take ownership of club critical paths, managing the full process from product range build through to delivery/launch.
- Day-to-day key relationship management of key stakeholders at Sports Marketing assets.
- Own the relationship with Sports Marketing Operations to ensure efficient product flow from order placement to delivery date.
- Work with internal Marketing, Brand and Pro Sports functions to deliver sponsorship rights across all brand and commercial activations.
- Working closely with internal Wholesale teams ensure provision of key information and associated materials to support licensed growth within wholesale accounts for respective/relevant Clubs/Fed/Teams.
- Responsible managing all reporting processes with your partners, ensuring were both providing informative & timely updates into our partners, and achieving the relevant insights back from partners.
Skills & Experience
- Experience in sports marketing or sports retail background. Having worked with high profile rights holders/partners would be a plus.
- Sports apparel knowledge & understanding of the team sports retail landscape.
- An excellent understanding of sponsorship & how to leverage such agreements to raise the profile & positioning of our brand.
- Excellent leadership, communication & interpersonal skills with the ability to hold relationships with senior stakeholders.
- Highly motivated, results-oriented and adaptable to change. Were looking for someone who can thrive in a fast paced environment.
What We Offer
- Competitive salary
- Discretionary bonus scheme
- 25 days annual leave (plus bank holidays)
- Modern city centre offices in Manchester
- An opportunity to work with global sporting partners
- Office breakout space with pool tables, dart board and TVs
- A chance to build a career with a fast paced, high growth brand
- Employee assistance programme
- Generous staff discount
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Sports Marketing Manager employer: Castore
Contact Detail:
Castore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sports Marketing Manager
✨Tip Number 1
Network within the sports marketing industry. Attend events, webinars, and conferences where you can meet professionals in the field. Building relationships with key stakeholders can give you insights into opportunities at Castore and help you stand out.
✨Tip Number 2
Familiarise yourself with Castore's brand ethos and product offerings. Understanding their commitment to quality and innovation will allow you to speak passionately about how you can contribute to their mission during interviews.
✨Tip Number 3
Showcase your experience with high-profile partners or rights holders. Prepare examples of how you've successfully managed relationships and driven revenue growth in previous roles, as this aligns closely with the responsibilities of the Sports Marketing Manager position.
✨Tip Number 4
Stay updated on trends in sports marketing and retail. Being knowledgeable about the latest developments in the industry will not only prepare you for interviews but also demonstrate your passion and commitment to the role.
We think you need these skills to ace Sports Marketing Manager
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Castore's ethos and mission. Highlight how your values align with their commitment to innovation and quality in sportswear within your application.
Tailor Your CV: Ensure your CV reflects relevant experience in sports marketing or retail, particularly with high-profile partners. Emphasise any achievements that demonstrate your ability to drive revenue growth and manage key relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports marketing and your understanding of the sports apparel landscape. Mention specific examples of how you've successfully managed partnerships or driven business growth in previous roles.
Showcase Your Skills: In your application, highlight your leadership, communication, and interpersonal skills. Provide examples of how you've effectively collaborated with various departments to achieve objectives, as this is crucial for the role at Castore.
How to prepare for a job interview at Castore
✨Know Your Sports Marketing
Make sure you have a solid understanding of sports marketing principles and the current landscape. Familiarise yourself with Castore's ethos and how it differentiates itself from competitors. Be ready to discuss how your experience aligns with their vision of premium sportswear.
✨Showcase Your Relationship Management Skills
Since the role involves managing key stakeholder relationships, prepare examples that demonstrate your interpersonal skills. Highlight instances where you've successfully built and maintained partnerships, especially in a sports context.
✨Demonstrate Your Results-Driven Mindset
Be prepared to discuss specific achievements in driving revenue growth or enhancing brand value in your previous roles. Use metrics and data to back up your claims, as this will show your results-oriented approach.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you would handle real-life situations related to the role. Think about challenges you might face in managing club critical paths or liaising with various departments, and be ready to share your strategies for overcoming them.
