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For Companies At a Glance
- Tasks: Manage and optimise Paid Media campaigns across various platforms like Google Ads and TikTok.
- Company: Join Castore, a premium sportswear brand dedicated to enhancing athlete performance through innovation.
- Benefits: Enjoy a competitive salary, bonus scheme, 25 days leave, and modern office perks in Manchester.
- Why this job: Be part of a dynamic team driving growth in a fast-paced environment while collaborating with creative minds.
- Qualifications: Experience in Paid Media or a recent Marketing graduate with a passion for performance marketing.
- Other info: Work closely with global sporting partners and enjoy a vibrant office culture with fun amenities.
The predicted salary is between 30000 - 42000 £ per year.
Castore exists to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, which is deeply embedded in our DNA. We utilize advanced engineering and unique technical fabrics to create the highest quality sportswear for athletes demanding the best. Our passion for innovation drives us to develop specialist features that optimize athletic performance in all conditions.
The founder\’s vision is to establish Castore as a globally respected brand committed to engineering top-quality sportswear, constantly innovating and enhancing performance. The sportswear market is currently dominated by a few mass-market brands, and Castore aims to be a premium alternative for discerning athletes seeking excellence.
The Role
We are seeking a Paid Media Executive to join our growing performance team. This hands-on role involves full ownership of campaign setup and execution across PPC (Google Ads, Bing) and Paid Social (Meta, TikTok, etc.). You will drive growth through strategic media buying, performance optimization, and providing creative feedback.
Agency experience is highly valued. We work quickly and appreciate team members who can manage campaigns end-to-end independently. You will collaborate closely with our Head of Performance and Creative teams to test, scale, and refine our paid strategies.
Responsibilities
- Assist in creating, managing, and reporting on Paid Search and Paid Social campaigns for Castore and partner sites, supported by the Paid Media Manager and Senior Paid Media Manager.
- Analyze campaign data to generate reports for senior management and partners.
- Monitor daily performance, identify trends, and act swiftly to improve results.
- Work cross-functionally with Creative and Design teams to brief ad assets and iterate based on performance.
- Conduct keyword research, including traffic volume and costs, to identify new opportunities.
- Collaborate with marketing and trade teams to ensure campaign alignment with business strategies.
- Review industry trends and competitor activity to find innovative marketing approaches.
Skills & Experience
- Experience in Paid Media (agency or in-house) or a recent Marketing graduate eager to develop in this space.
- Understanding of performance marketing metrics and attribution models.
- Proven ability to manage significant ad budgets and achieve strong ROAS.
- Analytical skills, proficiency in Excel/Sheets, and familiarity with tools like Looker or GA4.
- Proactive, with a test-learn-iterate mindset.
- Experience working in fast-paced environments.
- Enthusiasm for industry trends and continuous learning.
- Previous agency experience or managing multiple accounts is preferred.
- Experience in eCommerce, especially DTC.
- Knowledge of creative best practices for performance advertising.
What We Offer
- Competitive salary
- Discretionary bonus scheme
- 25 days annual leave plus bank holidays
- Modern offices in Manchester city centre
- Opportunities to work with global sporting partners
- Office amenities including pool tables, darts, and TVs
- Career growth in a high-growth brand
- Employee assistance programme
- Staff discount
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Paid Media Executive employer: Castore
Contact Detail:
Castore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Familiarise yourself with Castore's brand ethos and product offerings. Understanding their commitment to quality and innovation will help you align your approach in interviews and discussions, showcasing how your skills can contribute to their mission.
✨Tip Number 2
Stay updated on the latest trends in paid media and performance marketing. Being able to discuss recent developments or successful campaigns during your interview will demonstrate your enthusiasm and proactive mindset, which are key traits for this role.
✨Tip Number 3
Prepare to discuss specific examples of how you've managed ad budgets and optimised campaigns in the past. Highlighting your analytical skills and results-driven approach will resonate well with the hiring team, especially given their focus on performance metrics.
✨Tip Number 4
Network with professionals in the sportswear and performance marketing sectors. Engaging with industry peers can provide insights into best practices and may even lead to referrals, increasing your chances of landing an interview with us at Castore.
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the Paid Media Executive position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in paid media, including any agency work or relevant projects. Use metrics to demonstrate your impact, such as ROAS achieved or successful campaign outcomes.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for Castore's mission and how your background in performance marketing can contribute to their goals. Mention specific skills like data analysis and campaign management that are relevant to the role.
Highlight Your Analytical Skills: Since the role requires strong analytical skills, be sure to mention any experience you have with tools like Excel, Looker, or GA4. Provide examples of how you've used data to drive campaign decisions and improve performance.
How to prepare for a job interview at Castore
✨Show Your Passion for Performance Marketing
Make sure to express your enthusiasm for performance marketing and how it aligns with Castore's ethos of 'BETTER NEVER STOPS'. Share examples of how you've driven growth in previous roles or projects, showcasing your understanding of PPC and Paid Social.
✨Demonstrate Analytical Skills
Prepare to discuss your experience with analysing campaign data. Be ready to explain how you've used metrics to optimise campaigns in the past, and consider bringing examples of reports you've generated that highlight your analytical capabilities.
✨Familiarise Yourself with Industry Trends
Research current trends in the sportswear market and be prepared to discuss how they might impact Castore's strategies. Showing that you are up-to-date with competitor activity and innovative marketing approaches will demonstrate your proactive mindset.
✨Highlight Collaboration Experience
Since the role involves working closely with creative and design teams, share specific instances where you've successfully collaborated across departments. Emphasise your ability to communicate effectively and iterate on creative assets based on performance feedback.
