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For Companies At a Glance
- Tasks: Lead marketing strategies to boost Castore's brand presence and engage consumers.
- Company: Castore is a premium sportswear brand dedicated to enhancing athletic performance through innovation.
- Benefits: Enjoy competitive salary, bonus scheme, 25 days leave, and a vibrant office environment.
- Why this job: Join a fast-paced team committed to quality and innovation in sportswear, making a real impact.
- Qualifications: Experience in retail marketing, project management, and a creative mindset are essential.
- Other info: Work in modern offices with fun amenities and opportunities for career growth.
The predicted salary is between 28800 - 48000 £ per year.
Castore exists to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA. We utilize advanced engineering and unique technical fabrics to create the highest quality sportswear for athletes demanding the very best. Designed with a passion for innovation, our sportswear features specialist elements to optimize athletic performance in all conditions.
The founders\’ vision is to establish Castore as a globally respected brand committed to engineering the highest quality sportswear, continuously seeking innovation and performance enhancement. The sportswear market has been dominated by a few mass-market brands; Castore aims to be a premium alternative, the brand of choice for discerning athletes.
The Role
Lead the development and execution of retail-focused marketing strategies to elevate Castore\’s brand presence and enhance consumer understanding through insight and engagement. This pivotal role requires a brand-centric marketer with proven experience in retail and omnichannel campaign delivery, understanding that great marketing is both engineered and inspired.
Responsibilities
Brand & Campaign Execution
- Act as a guardian of brand integrity and consumer mindset across all campaign activity, ensuring consistent tone, visuals, and messaging.
- Collaborate with the Creative/Production team to deliver mainline campaigns from briefing to post-campaign analysis.
- Manage production timelines and execution of POS toolkits, window displays, and partner campaign packs.
- Oversee the implementation and daily management of the Castore DAM for data analysis to inform future briefs.
Retail Marketing Leadership
- Manage relationships across Castore\’s distributor and retail network.
- Coordinate marketing initiatives across owned retail stores, distributor partners, and wholesale accounts.
- Develop and execute seasonal retail plans to drive traffic, increase sell-through, and bring the brand to life in physical spaces.
- Partner with retail operations to optimize in-store experiences and local activations.
Commercial Strategy & Performance
- Support the Head of Marketing Mainline in developing and evolving the Castore consumer profile, using research and data insights.
- Translate campaign insights and trading performance into smarter executions.
- Manage budgets and allocate spend effectively across retail activations and partner campaigns.
Stakeholder Collaboration
- Lead marketing efforts for store openings, partner campaigns, and retail events.
- Collaborate with internal teams to maximize asset utilization with wholesale and disruptor networks.
- Work closely with wholesale and retail partners on co-branded activations reflecting Castore\’s premium positioning.
Skills & Experience
- Creative Precision: Detail-oriented with a consumer-first mindset, maintaining brand tone and visual coherence.
- Commercially Grounded: Balances creative excellence with results-focused outcomes.
- Collaborative Leader: Works effectively across teams and external partners.
- Project Management: Confident in briefing and managing end-to-end campaign timelines.
- Resilient & Agile: Thrives in a high-growth, fast-paced environment requiring precision.
What We Offer
- Competitive salary
- Discretionary bonus scheme
- 25 days annual leave plus bank holidays
- Modern city centre offices in Manchester
- Opportunity to work with global sporting partners
- Office breakout space with pool tables, dartboard, and TVs
- Career development in a fast-paced, high-growth brand
- Employee assistance programme
- Generous staff discount
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Marketing Manager employer: Castore
Contact Detail:
Castore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Castore's brand ethos and product offerings. Understanding their commitment to quality and innovation will help you align your marketing strategies with their vision, making you a more appealing candidate.
✨Tip Number 2
Network with professionals in the sportswear industry, especially those who have experience with premium brands. Engaging with these individuals can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Stay updated on the latest trends in retail marketing and omnichannel strategies. Being knowledgeable about current market dynamics will demonstrate your proactive approach and readiness to contribute effectively to Castore's marketing efforts.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've led in the past. Highlighting your project management skills and results-driven mindset will showcase your ability to thrive in a fast-paced environment like Castore.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Castore's ethos and mission. Familiarise yourself with their commitment to quality sportswear and how they differentiate themselves in the market. This knowledge will help you tailor your application to align with their values.
Tailor Your CV: Make sure your CV highlights relevant experience in retail marketing and campaign management. Use specific examples that demonstrate your ability to execute brand strategies and manage cross-functional teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sportswear and marketing. Discuss how your skills and experiences make you a perfect fit for the role, particularly focusing on your creative precision and commercial grounding.
Showcase Your Project Management Skills: Since the role requires strong project management abilities, include examples of past campaigns you've managed from inception to execution. Highlight your organisational skills and ability to meet deadlines while maintaining high-quality standards.
How to prepare for a job interview at Castore
✨Understand the Brand Ethos
Before your interview, make sure you fully grasp Castore's philosophy of 'BETTER NEVER STOPS'. This understanding will help you align your answers with their commitment to innovation and performance enhancement, showcasing that you're a good fit for their brand.
✨Showcase Your Campaign Experience
Prepare specific examples of past marketing campaigns you've led or contributed to. Highlight how you managed timelines, collaborated with teams, and achieved measurable results. This will demonstrate your project management skills and your ability to deliver effective marketing strategies.
✨Emphasise Collaboration Skills
Castore values collaborative leaders. Be ready to discuss how you've worked with cross-functional teams in the past. Share instances where your teamwork led to successful outcomes, particularly in retail or omnichannel environments.
✨Be Data-Driven
Familiarise yourself with how to translate consumer insights and data into actionable marketing strategies. During the interview, express your understanding of how data can inform campaign decisions and improve performance, which is crucial for the role.
