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For Companies At a Glance
- Tasks: Develop customer communications and retention strategies for a leading sportswear brand.
- Company: Join Castore, a premium sportswear brand committed to innovation and quality.
- Benefits: Competitive salary, bonus scheme, 25 days leave, and generous staff discounts.
- Why this job: Make an impact in the sports industry while working with global partners.
- Qualifications: Experience in online CRM marketing is a plus; passion for sports is essential.
- Other info: Dynamic work environment with opportunities for career growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
The founders’ vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.
The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.
The Role
You will be responsible for developing our customer communications and retention strategy, including further delivery of email and mobile marketing plans, reporting on KPIs and building long term profitable relationships with our partners.
Partnered with some of the biggest teams in Football, Cricket, Rugby and Motorsport. We are on a mission to produce a consistent, market-leading customer experience for our partners with an exciting new role available for a CRM Executive position within our CRM team
Reporting into the CRM Manager, you will work with internal functions (e-Commerce, Social, Retail, Finance), outside agencies and partners across the business. These disciplines will work holistically to create and produce personalised content that engages and builds relationships with our customers, ultimately helping our sporting partners to build their customer base and business.
Responsibilities
- Working closely with sporting partners and partnership teams to ensure campaigns are delivered in line with the marketing plans
- Run the day-to-day management of email delivery and develop a programme of communications that deepens engagement with our international customers.
- Build, test, and schedule email communications for our partner team sites.
- Develop Castore’s CRM function – design marketing strategies to retain, reward and reactivate customers at different stages of the customer lifecycle.
- Ownership of customer data – responsible for data hygiene, standardisation, validation, and de-duping activities, including GDPR requests.
- Partner with Trade teams to build a comprehensive view of our online customers – you will develop the CRM database (Klaviyo) and improve visibility of customer behaviour and targeting opportunities.
- Champion for data capture throughout retail and online, ensuring that best practices are met within relevant teams.
- Monitor and report on the performance of new initiatives, monthly KPIs and A/B testing to optimise communication & campaign performance.
- Work to develop scalable acquisition programs and partnerships with a view to database growth.
- In a fast-paced retail environment you will need to be flexible and adapt the strategic plan throughout the year in response to new opportunities and challenges.
Skills & Qualities
- Experience in online CRM Marketing, within fashion and/or retail experience is desirable but not essential
- Ability to work in a fast paced, commercial trading environment.
- An understanding of the current data protection and privacy legislation
- Excellent in email marketing and ESP tools (Klaviyo knowledge is a big bonus)
- Good knowledge of web analytics (Google Analytics)
- A self-starter, able to manage several projects and work under pressure
What We Offer
- Competitive salary
- Discretionary bonus scheme
- 25 days annual leave (plus bank holidays)
- Modern city centre offices in Manchester
- An opportunity to work with global sporting partners
- Office breakout space with pool tables, dart board and TV’s
- A chance to build a career with a fast paced, high growth brand
- Employee assistance programme
- Generous staff discount
#J-18808-Ljbffr
CRM Executive Brand Marketing · Head Office employer: Castore
Contact Detail:
Castore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive Brand Marketing · Head Office
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Castore. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for sportswear and innovation. When you get the chance to speak with someone from the team, share your thoughts on their products and how you can contribute to their mission of making athletes better.
✨Tip Number 3
Prepare for interviews by understanding their CRM strategies. Familiarise yourself with Klaviyo and email marketing best practices so you can discuss how you'd enhance customer engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Castore team.
We think you need these skills to ace CRM Executive Brand Marketing · Head Office
Some tips for your application 🫡
Show Your Passion for Sportswear: When you're writing your application, let your love for sportswear and performance shine through. We want to see how you connect with our ethos of 'BETTER NEVER STOPS' and how that drives your work.
Tailor Your Experience: Make sure to highlight any relevant experience in CRM marketing or customer engagement. We’re looking for how your past roles have prepared you to help us build those long-term relationships with our customers.
Be Data Savvy: Since you'll be handling customer data, mention any experience you have with data hygiene and analytics tools. Show us you understand the importance of GDPR and how to keep our data clean and compliant.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Castore
✨Know Your Brand
Before the interview, dive deep into Castore's ethos and product offerings. Understand their commitment to quality and innovation in sportswear. This will not only show your enthusiasm but also help you align your answers with their brand values.
✨Showcase Your CRM Skills
Be ready to discuss your experience with CRM tools, especially Klaviyo if you have it. Prepare examples of how you've successfully managed customer communications and retention strategies in the past. Highlight any specific campaigns that resulted in increased engagement or sales.
✨Data is Key
Since ownership of customer data is a big part of the role, brush up on your knowledge of data hygiene and GDPR compliance. Be prepared to discuss how you’ve handled customer data in previous roles and how you ensure its accuracy and security.
✨Adaptability is Essential
Castore operates in a fast-paced environment, so be ready to share examples of how you've adapted to changing circumstances in your previous roles. Discuss how you manage multiple projects under pressure and how you prioritise tasks effectively.
