At a Glance
- Tasks: Support marketing activities, manage social media, and coordinate group bookings at Lakes Aquarium.
- Company: Join the Aquarium of the Lakes, part of a leading global leisure operator.
- Benefits: Enjoy competitive pay, free attraction tickets, discounts, and a supportive team environment.
- Other info: Great career growth opportunities in a vibrant workplace.
- Why this job: Be creative, engage visitors, and make a real impact in a fun, dynamic setting.
- Qualifications: Passion for marketing, strong organisational skills, and a flair for creativity.
The predicted salary is between 22000 - 28000 £ per year.
At Aquarium of the Lakes, we aim to ensure that all of our visitors experience a fantastic day out. It’s not just about the amazing attraction and all it has to offer; each member of our team plays a part in making this happen. Aquarium of the Lakes is part of Parques Reunidos, one of the leading leisure park global operators, with more than 30 different assets (theme parks, zoos and marine parks, water parks and other attractions), spread out over various countries across Europe.
We are looking for a confident and committed individual who is passionate about the opportunities this role may bring. We are seeking an enthusiastic Marketing Assistant to support the day-to-day delivery of marketing activities at Lakes Aquarium. Working closely with the Marketing Manager, you will play a key role in implementing marketing campaigns, managing social media content, supporting public relations initiatives, coordinating group and school bookings, and assisting with membership administration.
This varied role combines creativity with strong organisational and administrative skills. You will create engaging digital content, assist with design and promotional materials, support visitor engagement initiatives, maintain marketing databases, and help deliver events and campaigns that drive visitor numbers and enhance the customer experience. The successful candidate will be highly organised, detail-oriented, confident communicating with a wide range of stakeholders, and passionate about delivering exceptional customer service while promoting one of the Lake District's leading visitor attractions.
Roles & Responsibilities:
- Marketing Assistant is responsible for the administration and co-ordination aspects of marketing initiatives as well as general office duties and administrative tasks.
- Assist the Marketing Manager in the day-to-day marketing for Lakes Aquarium.
- Assist in implementation and co-ordination of all trade and consumer marketing and public relations initiatives.
- Monitor emails and respond to emails in a timely manner.
- Filing and general administration.
- Co-ordinate the effective group booking system.
- Process new and renewal Annual Pass memberships.
- Schedule social media posts on a weekly basis.
- Create engaging and compelling content with good quality images and videos.
- Assist in the delivery of all marketing materials.
- Accurately record and monitor all voucher redemptions in relation to promotions.
- Conduct face-to-face customer interviews to contribute towards weekly visitor feedback analysis.
- Assist in the hosting of onsite PR events when necessary.
- Support the online presence (website and social media platforms) by providing content.
- General administration duties including dealing with postal and telephone enquiries.
Seize this opportunity to transform your future and be part of our dynamic team — apply today and make your mark!
Marketing Administrator employer: Castlepark
Castlepark is an excellent employer, offering a vibrant work culture where teamwork and guest satisfaction are at the forefront. As a Catering Supervisor at the Lakes Aquarium, you will enjoy benefits such as discounted attraction tickets and opportunities for professional growth in a unique and engaging environment that celebrates both food and nature.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Administrator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Castlepark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Castlepark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Castlepark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Castlepark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Administrator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Castlepark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Castlepark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Castlepark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Castlepark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Castlepark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Castlepark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
