At a Glance
- Tasks: Join us to create engaging content and promote our exciting membership scheme!
- Company: Be part of a vibrant team at Lakes Aquarium, where creativity meets conservation.
- Benefits: Flexible hours, hands-on experience, and opportunities for growth in marketing.
- Other info: Dynamic environment with a focus on teamwork and innovation.
- Why this job: Make a splash in the marketing world while connecting with visitors and nature.
- Qualifications: Passion for marketing, creativity, and strong communication skills.
The predicted salary is between 25000 - 30000 £ per year.
GROUP, SCHOOL & EXPERIENCE BOOKINGS
- Monitor the Lakes Aquarium Membership scheme.
- Process new and renewal Annual Pass memberships including the production of photo ID cards and inputting details onto the till.
- During busy periods, process new and renewal memberships at the till point.
- Assist in implementation of the Annual Pass strategy, including promoting and marketing the memberships themselves as well as all their additional benefits.
- Schedule social media posts on a weekly basis paying attention to detail with information and captions.
- Create engaging and compelling content with good quality images and videos to attract customers.
- Follow current trends and work with the Display team in an efficient manner to create content.
- Create content that aligns with the park guidelines.
- Assist in seeking new opportunities for promotions and sales to local tourist information centres, tourist attractions, hotels, coach operators and other external organizations.
- With the MM develop a calendar of activity to maintain regular contact with current pre-paid ticket agents to ensure contact details are always up-to-date and the parks/hotels are informed of school holiday news and events.
- In the absence of the MPRM, accompany internal media visits and ensure all are dealt with in a professional, informative and friendly manner.
- If required, assist with Lakes Aquarium photoshoots ensuring all external visitors are dealt with in a professional and friendly manner whilst maintaining our commitment to the welfare of our creatures.
- Assist in the hosting of onsite PR events when necessary.
- Liaise with the media and third party organizations to arrange promotions and competitions and provide copy and images where necessary.
- Assist the MM with research and content for the annual marketing strategy.
- Suggest new ideas for attracting visitors to the Lakes Aquarium.
- Assist in the implementation of initiatives in line with the marketing strategy in order to achieve the annual visitor budget.
- Assist in the database development on a regular basis relating to group visits (education, coach and other groups) and marketing contacts and key stakeholders.
- Update lists of visitors' email addresses and postcodes for future e-marketing purposes.
- If required, co-ordinate the planning and preparation of events and corporate functions held at the park.
- Support the online presence (website and social media platforms) by providing content, including images and videos.
- Monitor the on-site use and storage of all print and marketing related material (including leaflets, visitor maps and kids quiz trails) - keeping accurate stock records at all times.
- General administration duties including dealing with postal and telephone enquiries, written and verbal communication, digital filing, scanning and general office administration.
- Occasionally assist admissions and retails on the tills.
- Responsible for promoting the Real Live Leisure policies of quality customer care - ensuring a courteous, efficient and helpful service to all groups, schools and visitors at all times.
- Perform any other reasonable duty as required by the MPRM and UK Director, in accordance with the needs of the business.
- Handle confidential information with care and not pass it to any third party.
Marketing Administrator in London employer: Castlepark
Castlepark is an excellent employer, offering a vibrant work culture where teamwork and guest satisfaction are at the forefront. As a Catering Supervisor at the Lakes Aquarium, you will enjoy benefits such as discounted attraction tickets and opportunities for professional growth in a unique and engaging environment that celebrates both food and nature.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Administrator in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Castlepark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Castlepark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Castlepark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Castlepark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Administrator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Castlepark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Castlepark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Castlepark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Castlepark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Castlepark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Castlepark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
