At a Glance
- Tasks: Lead global marketing strategy and execution for a cutting-edge fintech company.
- Company: Join OpenFX, a fast-growing fintech transforming cross-border payments.
- Benefits: Competitive salary, equity, and a collaborative work culture focused on growth.
- Other info: Diverse and inclusive workplace committed to personal and professional development.
- Why this job: Make a significant impact on global financial infrastructure in a dynamic startup environment.
- Qualifications: 10+ years in fintech marketing with expertise in brand and demand generation.
The predicted salary is between 60000 - 80000 £ per year.
About Us
OpenFX is on a mission to move money as freely as data, unrestricted by time zones, banking hours, or legacy systems. We are building the infrastructure that will power the next generation of cross-border payment systems for institutions. The team's execution has been exceptional, and we're scaling at a remarkable pace. Our stellar early team comes with experience in companies like J.P. Morgan, Goldman Sachs, FalconX, Paypal, Affirman, Polygon, Kraken, Nium & others. We’re backed by Accel, Lightspeed, NfX, and other top-tier investors.
Role Overview
We are seeking an exceptional Head of Marketing to lead OpenFX’s global marketing strategy and execution. This role owns the brand narrative, demand generation engine, product marketing, and industry presence that will position OpenFX as the leading institutional FX and cross-border payments platform worldwide. The ideal candidate is both strategic and execution-oriented — comfortable building scalable systems for awareness, acquisition, and lifecycle engagement in a fast-moving fintech.
Key Responsibilities
- Brand & Market Leadership
- Establish OpenFX as the most trusted and recognizable brand in institutional FX and cross-border payments.
- Develop and execute a global brand strategy across thought leadership, research, and media channels.
- Build a strong executive voice through articles, reports, awards, and partnerships that highlight OpenFX’s role in transforming institutional liquidity.
- Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
- Demand Generation & Growth Marketing
- Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution across regions.
- Develop and manage multi-channel campaigns that span content, digital, and event marketing.
- Maintain effective ROAS and marketing budget that shows measurable results.
- Partner with Sales and Product teams to refine targeting, messaging, and nurture workflows to maximize conversion.
- Product & Content Marketing
- Lead marketing strategy for new products, currency pairs, and platform features.
- Develop positioning, messaging, and collateral that communicate OpenFX’s unique value to institutional clients.
- Lead the development of sales enablement materials that close institutional fintech deals.
- Deliver a cohesive enablement suite — from case studies to sales playbooks — that improves conversion and sales efficiency.
- Translate product innovation into compelling narratives for customers, partners, and media.
- Events & Industry Presence
- Establish OpenFX as a key player in global fintech, payments, and crypto events.
- Design and execute high-impact activations, including sponsorships, panels, and executive speaking engagements.
- Build an event performance framework for lead capture, attribution, and ROI analysis.
- Ensure marketing activities reinforce OpenFX’s credibility and generate qualified institutional interest.
- Team & Agency Leadership
- Operate in a player/coach role, leading a multidisciplinary marketing team spanning content, growth, and product marketing.
- Manage strategic agency relationships and ensure alignment with OpenFX’s brand and growth objectives.
- Foster a performance-driven, data-informed culture that values creativity, precision, and speed of execution.
What we are looking for
Must-haves
- 10+ years of experience leading marketing in fintech, payments, or enterprise B2B technology, and a strong understanding of stablecoins and crypto.
- Proven ability to scale brand and demand generation for institutional audiences.
- Exceptional communication, storytelling, and executive presence.
- Experience managing multi-channel campaigns and event strategies globally.
- Expertise in HubSpot, attribution modeling, SEO/SEM, and marketing automation & measurement.
- Strong operational discipline with comfort navigating analytics, CRM, and funnel metrics.
What helps you stand out
- Deep understanding of the institutional FX, payments, or liquidity landscape.
- Experience in high-growth or startup environments, scaling from early to growth stage.
- A track record of thought leadership in financial services or fintech.
- Comfort operating in fast-paced, ambiguous settings with a data-driven approach to decision-making.
What We Offer
- Competitive salary and benefits package.
- Equity in a rapidly growing company.
- Opportunity to work in a fast-paced startup at the forefront of fintech innovation.
- Opportunity to make a significant impact on global financial infrastructure.
- Collaborative work culture with emphasis on personal and professional growth.
We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Head of Marketing in London employer: Castleisland
OpenFX is an exceptional employer, offering a dynamic and collaborative work culture that prioritises personal and professional growth. As a rapidly growing fintech company at the forefront of innovation in cross-border payments, employees benefit from competitive salaries, equity opportunities, and the chance to make a significant impact on global financial infrastructure. With a team comprised of industry veterans and a commitment to diversity and inclusion, OpenFX provides a unique environment for those looking to thrive in a fast-paced, high-growth setting.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Castleisland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Castleisland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Castleisland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Castleisland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Castleisland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Castleisland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Castleisland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Castleisland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Castleisland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Castleisland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
