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- Tasks: Lead marketing for a major UK festival, shaping brand direction and driving campaigns.
- Company: Join one of the UK's most iconic youth culture festivals blending music, sport, and wellbeing.
- Benefits: Enjoy a hybrid work model with 4 days in the office and a competitive salary.
- Why this job: Be part of a vibrant culture, making an impact on thousands of fans every year.
- Qualifications: 7+ years in senior marketing, with expertise in youth culture and team leadership.
- Other info: This is a full-time, permanent role in a dynamic live events environment.
The predicted salary is between 52000 - 84000 £ per year.
Job Description
Head of Marketing – Major UK Festival
Hybrid (London, 4 days office) | ️ Live Events | Senior Role | Full-time, Permanent
A unique opportunity to lead marketing for one of the UK’s most iconic youth culture festivals. This experience-led event blends music, sport, and wellbeing and welcomes tens of thousands of fans, annually.
As Head of Marketing, you’ll be the strategic and creative lead—shaping brand direction, driving multi-channel campaigns, and leading a passionate in-house team. You'll own the marketing roadmap, budgets, and performance—ensuring every touchpoint delivers.
What you’ll be doing:
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Leading all marketing strategy, campaigns, and comms
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Managing budgets, performance, and reporting
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Overseeing content, digital, CRM, social, and PR
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Collaborating with internal teams and brand partners
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Bringing bold, culturally relevant ideas to life
What you’ll bring:
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7+ years in senior marketing (events, youth, or lifestyle)
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Strategic and hands-on delivery expertise
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Team leadership and agency management
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Fluency in Gen Z & millennial audience culture
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A love for music, storytelling, and live moments
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Head of Marketing - Major UK Festival Marketing £65 - £70k London Tuesday 08 July 2025 employer: Castlebell
Contact Detail:
Castlebell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Major UK Festival Marketing £65 - £70k London Tuesday 08 July 2025
✨Tip Number 1
Network with professionals in the live events and festival marketing space. Attend industry events, webinars, or local meetups to connect with people who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 2
Showcase your understanding of Gen Z and millennial culture by engaging with relevant content on social media platforms. Share your thoughts on trends and campaigns that resonate with these audiences to demonstrate your expertise.
✨Tip Number 3
Prepare to discuss your previous marketing campaigns in detail during interviews. Highlight your strategic thinking, creativity, and how you measured success, as this will be crucial for a role that requires leading multi-channel campaigns.
✨Tip Number 4
Familiarise yourself with the festival's brand and its past marketing efforts. Be ready to present innovative ideas that align with their vision, showing that you’re not just a fit for the role but also passionate about the event itself.
We think you need these skills to ace Head of Marketing - Major UK Festival Marketing £65 - £70k London Tuesday 08 July 2025
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within events or youth culture. Emphasise your strategic and creative skills, as well as any leadership roles you've held.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for music and live events. Discuss how your experience aligns with the role and provide examples of successful campaigns you've led that resonate with Gen Z and millennial audiences.
Showcase Your Achievements: In your application, include specific metrics or outcomes from previous marketing campaigns. Highlight how you managed budgets and improved performance, as this will demonstrate your capability to handle the responsibilities of the Head of Marketing role.
Research the Festival: Familiarise yourself with the festival's brand, audience, and past marketing strategies. This knowledge will help you tailor your application and show that you're genuinely interested in contributing to their success.
How to prepare for a job interview at Castlebell
✨Showcase Your Strategic Vision
As the Head of Marketing, you'll need to demonstrate your ability to shape brand direction. Prepare to discuss your past experiences where you've successfully led marketing strategies, particularly in events or youth culture.
✨Highlight Your Team Leadership Skills
This role requires strong team leadership. Be ready to share examples of how you've managed and inspired teams in previous positions, focusing on collaboration and achieving results together.
✨Demonstrate Cultural Relevance
Understanding Gen Z and millennial culture is crucial. Bring examples of campaigns or projects that resonate with these audiences, showcasing your fluency in their trends and preferences.
✨Prepare for Budget Management Questions
You'll be responsible for managing budgets and performance. Be prepared to discuss your experience with budget allocation, tracking performance metrics, and how you've maximised ROI in past roles.
