Head of Marketing and Communications
Head of Marketing and Communications

Head of Marketing and Communications

Full-Time 47000 - 60000 £ / year (est.) No home office possible
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Castle Water

At a Glance

  • Tasks: Lead marketing strategies and campaigns for a top water utility company.
  • Company: Castle Water is the UK's largest independent business water retailer, focused on innovation and customer service.
  • Benefits: Enjoy hybrid working, a supportive culture, and an excellent benefits package.
  • Why this job: Make a real impact in a vital industry while shaping a trusted brand's voice.
  • Qualifications: Experience in B2B marketing, digital strategy, and team leadership required.
  • Other info: Based in Blairgowrie with a preference for local candidates; flexible working environment.

The predicted salary is between 47000 - 60000 £ per year.

Head of Marketing & Communications

Castle Water

Blairgowrie/Hybrid

Salary circa £55,000 – £60,000 + Excellent Benefits Package

Are you ready to redefine the future of marketing in a leading-edge water utility company? Castle Water, the UK\’s largest independent business water retailer, is on the lookout for a dynamic individual to take the reins as our Head of Marketing & Communications.

Since our inception in 2014, Castle Water has been committed to delivering exceptional water services at the best possible price. We serve over 250,000 customers across England and Scotland. We are proud to lead the industry with a focus on transparency, fairness, and customer service excellence. We’ve built a reputation for innovation and reliability in a market that is evolving rapidly, and we’re just getting started.

We’re looking for a strategic and creative Head of Marketing & Communications to take our brand to the next level. In this high-impact role, you’ll lead our marketing and communications strategy, oversee brand and digital engagement, and build Castle Water’s profile as a trusted and forward-thinking utility partner.

You’ll work closely with our leadership team and a talented marketing function to shape campaigns, tell powerful stories, and deliver meaningful results. If you thrive in a dynamic, customer-first environment and want to drive real change in a vital industry, we want to hear from you.

What We\’re Looking For:

  • Strategic Leadership: Proven experience leading brand, marketing, and communications strategy in B2B or regulated environments.
  • Reputation Building: Skilled in managing PR and media relations to elevate brand visibility and trust.
  • Customer-Centric Storytelling: Ability to craft compelling, creative campaigns that resonate with customers and drive engagement.
  • Digital Innovation: Expertise in optimising digital marketing channels and content strategy to boost online presence.
  • Collaborative Influence: Strong track record of working cross-functionally and managing agency relationships to deliver unified campaigns.
  • Team Empowerment: Passionate about inspiring, developing, and leading high-performing marketing teams.

Based in Blairgowrie, we value your presence in the office, aiming for two days a week onsite. With a preference for candidates with a reasonable commute to Blairgowrie, we offer a flexible and vibrant working environment designed to best support you in the role.

How to Apply: Ready to lead Castle Water into a new era of marketing excellence? Please submit your CV and cover letter (as one document) via the apply button. If you are unable to combine your documents, then please email your cover letter to applications@aspenpeople.co.uk

For a confidential discussion about the role, please contact Nigel Fortnum or Harry Thomson at our recruitment partners, Aspen People, on 0141 212 7555

Closing date for applications: 6th August 2025

Job Description

The Head of Marketing & Communications will work closely with our leadership team and a talented marketing function to shape campaigns, tell powerful stories, and deliver meaningful results.

You’ll work closely with our leadership team and a talented marketing function to shape campaigns, tell powerful stories, and deliver meaningful results. If you thrive in a dynamic, customer-first environment and want to drive real change in a vital industry, we want to hear from you.

Key Responsibilities:

  • Drive Strategic Direction: Lead the development and execution of integrated brand, marketing, digital, and communications strategies to elevate visibility and impact.
  • Enhance Brand Reputation: Oversee PR and media relations to strengthen public perception and position the brand as a trusted industry leader.
  • Deliver Engaging Campaigns: Create innovative, customer-centric campaigns and content that resonate across diverse audiences and drive measurable outcomes.
  • Maximise Digital Performance: Optimise digital marketing efforts to boost online engagement, lead generation, and brand reach.
  • Foster Cross-Functional Collaboration: Partner with internal teams and external agencies to ensure alignment, consistency, and performance across all initiatives.
  • Lead with Impact: Inspire, mentor, and grow a high-performing marketing team that thrives in a fast-paced, purpose-driven environment.

Competencies:

  • Experience leading marketing and communications in a B2B or regulated environment
  • Strong understanding of digital marketing and content strategy
  • Excellent leadership, communication, and stakeholder management skills
  • A commitment to fairness, transparency, and customer-first thinking

Why Join Castle Water?

  • A growing, independent company with a national impact
  • Hybrid working and a strong culture of flexibility and support
  • Clear focus on sustainability, customer service, and innovation
  • An opportunity to shape the voice and vision of a trusted brand

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Head of Marketing and Communications employer: Castle Water

Castle Water is an exceptional employer, offering a vibrant and flexible working environment in Blairgowrie, where innovation and customer service excellence are at the forefront of our mission. As the UK's largest independent business water retailer, we provide our employees with opportunities for professional growth and development while fostering a culture of collaboration and support. Join us to lead impactful marketing strategies that shape the future of a trusted brand in a vital industry.
Castle Water

Contact Detail:

Castle Water Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing and Communications

✨Tip Number 1

Research Castle Water's current marketing strategies and campaigns. Understanding their brand voice and recent initiatives will help you tailor your approach and demonstrate your knowledge during discussions.

✨Tip Number 2

Network with professionals in the utilities sector, especially those involved in marketing and communications. Engaging with industry peers can provide valuable insights and potentially lead to referrals.

✨Tip Number 3

Prepare to discuss specific examples of successful campaigns you've led in the past. Highlight your strategic thinking and how you’ve driven engagement and results, as this aligns with the role's requirements.

✨Tip Number 4

Familiarise yourself with the latest trends in digital marketing and customer engagement. Being able to speak confidently about innovative strategies will set you apart as a forward-thinking candidate.

We think you need these skills to ace Head of Marketing and Communications

Strategic Leadership
Brand Management
Public Relations
Media Relations
Customer-Centric Campaign Development
Digital Marketing Expertise
Content Strategy
Cross-Functional Collaboration
Stakeholder Management
Team Leadership
Analytical Skills
Creativity
Communication Skills
Adaptability

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially in B2B or regulated environments. Use specific examples that demonstrate your strategic leadership and digital innovation skills.

Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss how your background aligns with Castle Water's mission and values, and provide examples of successful campaigns you've led.

Showcase Customer-Centric Storytelling: In both your CV and cover letter, emphasise your ability to create engaging, customer-focused campaigns. Highlight any experience you have in managing PR and media relations to enhance brand reputation.

Follow Application Instructions: Ensure you submit your CV and cover letter as one document, as specified in the job posting. If you encounter issues combining them, follow the alternative instructions provided to email your cover letter separately.

How to prepare for a job interview at Castle Water

✨Showcase Your Strategic Vision

As the Head of Marketing and Communications, it's crucial to demonstrate your ability to develop and execute integrated strategies. Prepare examples of past campaigns where you successfully elevated brand visibility and impact.

✨Highlight Your PR Expertise

Since managing PR and media relations is key for this role, be ready to discuss your experience in building brand reputation. Share specific instances where your efforts led to increased public trust and visibility.

✨Emphasise Customer-Centric Campaigns

Prepare to talk about how you've crafted compelling campaigns that resonate with diverse audiences. Use metrics to illustrate how your campaigns drove engagement and measurable outcomes.

✨Demonstrate Leadership Skills

This role requires inspiring and leading a high-performing team. Be prepared to discuss your leadership style and provide examples of how you've mentored team members to achieve their best work.

Head of Marketing and Communications
Castle Water
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