Marketing Officer (Maternity Cover-12 months)

Marketing Officer (Maternity Cover-12 months) Join Our Team as a Marketing Officer! Are you a creative thinker with a passion for marketing? Castle Howard is looking for a Marketing Officer to help promote our Estate, Gardens, events, and more. From campaign planning to social media content creation, this fast-paced role offers variety, excitement, and the chance to work on amazing projects in a truly inspiring setting. This role is a 12 month fixed term contract covering maternity cover . If this sounds like the perfect opportunity for you, we’d love to hear from you! Job Purpose: To assist the Marketing and PR department with the smooth running of the department, plus marketing campaign planning, delivery, social media content creation, and evaluation. Duties & Responsibilities Marketing Assist with all marketing campaigns for the Visitor Attraction and wider Castle Howard Estate. Coordinate specific marketing campaigns as assigned by the Marketing & PR Manager, designed to meet sales and footfall targets. Keep the Castle Howard website up to date and produce content, including written copy. Ensure Castle Howard listings appear on third party websites. Lead on the content distribution calendar, and work with the Marketing & PR Manager to deliver regular e-shots and e-newsletters. Support with photoshoots, video shoots, and other content-development. Work closely with all Castle Howard teams to understand the broad offer and goals of all departments, and support Retail, Food and Beverage and the Lakeside Holiday Park in reaching their sales targets. Support the Head of Sales in marketing to groups, by producing literature and content aimed at this market. Occasionally attend trade fairs, press, and business networking events. Work closely with media buyers, agencies, advertisers, freelance designers, photographers, videographers, and other stakeholders. Play a role in the life of the company and to work across departments to develop a positive and engaged organisational culture. PR Assist with producing press releases and media packs. Liaise with PR agencies and provide up to date information and listings. Assist with FAM visits for front of house teams from hotels in the local area. Help to chaperone any filming, radio, or media visits. Content Creation To work closely with the Marketing and PR manager to develop and deliver Castle Howard’s organic social media strategy. To take the editorial lead on planning, creating, scheduling and evaluating Castle Howard’s organic social media content, to share engaging stories from all areas of the Estate in appropriate formats with a range of audiences. To write copy, create and edit videos, and support with photoshoots. To create editorial content for Castle Howard’s website as directed by the Marketing and PR Manager. To ensure all content is high quality and delivered in Castle Howard’s brand style. To be up to date on accessibility standards and apply these across all channels. To evaluate performance across all channels, log performance data, and make optimisations and recommendations. Monitoring and responding to comments and direct messages. Evaluation Analyse data and metrics to provide the business with insights and reports that will influence decision making and help understand our audiences. Monitor, run reports, and regularly evaluate the marketing department’s activities and campaigns. Ensure that all visitors and customer contacts (including tourism professionals, travel trade, group travel organisers and consumers) are included and up to date on the CRM database. Undertake market research exercises as required. Customer Service Be a friendly and approachable contact for general visitor queries by phone, email and on social media platforms. Form strong relationships with press, industry and partners. Undertake other duties that may reasonably be required by the Marketing & PR Manager. Person Specification Minimum of one year’s marketing experience. An interest or curiosity for Visitor Attractions, Culture, Arts or Heritage. Experience in creating marketing campaigns which achieve results. A strong creative copywriter. Time management and prioritisation skills. Experience using CRM systems, or ticketing systems. Experience managing websites and using email marketing software. Experience of creating social media content and using social media platforms. Strong IT skills and experience of using basic Microsoft products. Strong numeracy skills with some experience managing budgets. Motivated to achieve positive results and targets. Strong verbal and written communication skills. A strong team player, able to communicate with colleagues and stakeholders at all levels. Special Features Education/Qualifications/Training Experience working in Visitor Attractions, Heritage, Cultural or Arts environments. Marketing or PR qualifications. Knowledge & Experience Experience using Mailchimp, MStore and Power BI. Media and press campaign experience. Knowledge and understanding of the tourism and attractions sector. Seniority level Not Applicable Employment type Temporary Job function Marketing, Art/Creative, and Administrative Industries Trusts and Estates #J-18808-Ljbffr