At a Glance
- Tasks: Lead global digital marketing campaigns and drive lead generation strategies.
- Company: Dynamic engineering and manufacturing business with a focus on innovation.
- Benefits: Competitive salary, hybrid work, international travel, and career progression.
- Other info: Opportunity to shape marketing processes and work in a collaborative environment.
- Why this job: Make a real impact in a visible role within a growing global company.
- Qualifications: Hands-on digital marketing experience with a focus on lead generation and CRM.
The predicted salary is between 50000 - 65000 £ per year.
A growing engineering and manufacturing business is looking to appoint a Digital Marketing Manager to join its team on a full-time, permanent basis. This is an exciting opportunity for a commercially minded, hands-on digital marketer to take ownership of lead generation, CRM strategy, website performance, and digital campaign delivery across a global B2B business. Working Monday to Friday, this hybrid role offers genuine autonomy, international exposure, and the opportunity to play a key role in shaping and centralising marketing activity across multiple global markets. Occasional international travel will be required.
This is a role for someone who wants visibility, ownership, and the opportunity to directly influence commercial growth through effective digital marketing. We would be keen to speak with Digital Marketing Managers, Growth Marketing Managers, Demand Generation Managers, CRM Marketing Managers, Digital Leads, or commercially focused B2B digital marketers from engineering, manufacturing, industrial, or technical sectors.
Responsibilities- Planning and delivering multi-channel digital marketing campaigns focused on lead generation and revenue growth
- Taking ownership of CRM strategy, customer segmentation, automation journeys, and campaign performance
- Managing website performance, SEO, technical SEO, analytics, and digital user experience
- Creating and optimising paid and organic digital campaigns across relevant channels
- Working closely with sales, product marketing, and wider commercial teams to align marketing activity with business objectives
- Supporting exhibition and event campaigns to maximise lead generation opportunities
- Producing performance reporting and commercial insights to demonstrate marketing impact
- Identifying opportunities to improve systems, processes, and digital infrastructure
- Supporting the creation of a more centralised and scalable global marketing function
- Staying ahead of digital trends and continuously improving campaign effectiveness
- Strong hands-on digital marketing experience with clear evidence of commercial impact
- Experience across lead generation, CRM, website optimisation, automation, and digital campaign delivery
- The ability to build, improve, and optimise systems rather than simply oversee external agencies
- Strong commercial awareness and an understanding of how marketing drives sales performance
- Confidence working independently, taking ownership, and influencing stakeholders
- A proactive, ambitious, and solutions-focused approach
- Excellent communication and project management skills
- Competitive salary depending on experience
- Full-time, Monday to Friday
- Hybrid working
- Occasional international travel
- Genuine autonomy and ownership
- Long-term progression opportunities
- International exposure
- Opportunity to shape systems, processes, and future team structure
- A visible role within a growing global manufacturing business
This is a fantastic opportunity for a commercially driven digital marketer who wants to make a genuine impact within an international engineering and manufacturing environment.
Global Digital Marketing Lead (Hybrid) - Lead Gen & CRM in Bridlington employer: Castle Employment Group
Join a dynamic engineering and manufacturing business that values innovation and autonomy, offering a hybrid working model that promotes work-life balance. With competitive salaries, long-term progression opportunities, and the chance to shape global marketing strategies, this role provides a unique platform for personal and professional growth in an international setting. Experience the thrill of making a tangible impact on commercial success while collaborating with diverse teams across multiple markets.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Marketing Lead (Hybrid) - Lead Gen & CRM in Bridlington
✨Tip Number 1
Network like a pro! Reach out to connections in the engineering and manufacturing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills online! Update your LinkedIn profile with your latest achievements in digital marketing. Share relevant content and engage with posts in your field. This will help you get noticed by recruiters looking for someone with your expertise.
✨Tip Number 3
Prepare for interviews by practising common questions related to lead generation and CRM strategies. Think of specific examples from your past work that demonstrate your impact. Confidence is key, so rehearse until you feel ready to impress!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team. Don’t forget to tailor your application to highlight your experience in digital marketing and commercial growth!
We think you need these skills to ace Global Digital Marketing Lead (Hybrid) - Lead Gen & CRM in Bridlington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Digital Marketing Lead. Highlight your hands-on experience in lead generation and CRM strategy, and don’t forget to showcase any commercial impact you've had in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Mention specific achievements in digital marketing that align with our needs, and show us your passion for driving growth in a B2B environment.
Showcase Your Digital Savvy:We want to see your understanding of digital trends and campaign effectiveness. Include examples of successful multi-channel campaigns you've managed, and how you’ve optimised website performance or improved customer segmentation.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Castle Employment Group
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around lead generation and CRM strategies. Be ready to discuss specific campaigns you've managed and the impact they had on revenue growth. This will show that you not only understand the theory but can also apply it effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics to optimise website performance and campaign effectiveness. Bring examples of how you've improved SEO or user experience based on data insights. This will demonstrate your hands-on approach and ability to drive commercial impact.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with sales and product marketing teams, be ready to share examples of successful collaborations. Highlight how you’ve aligned marketing activities with business objectives and influenced stakeholders. This shows you’re a team player who can drive results.
✨Stay Ahead of Digital Trends
Research the latest trends in digital marketing, especially in the B2B sector. Be prepared to discuss how you would implement new strategies or tools to improve campaign effectiveness. This will show your proactive nature and ambition to continuously improve.
