Head of Commercial in Caerphilly

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Senior Recruitment Manager - Sales & Category / Marketing (FMCG) at D R Newitt Recruitment

Head of Commercial

Caerphilly (Hybrid working , 3 days a week onsite / 2 days a week working from home)

Reports into CEO

DRNewitt Recruitment is exclusively partnered with Castle Dairies , an award winning and rapidly growing butters and spreads manufacturer based in Caerphilly, Wales . The home of great tasting Welsh butter!

Their deliciously smooth butter can be found in Retail, Food Service / Wholesale and Export markets and the vision is to deliver outstanding innovation and quality into the butter and spreadables cabinet.

As part of their ongoing growth, they are seeking an experienced and strategic Head of Commercial to lead their Brand, Marketing, Sales and NPD functions. The role will sit on the Senior Leadership team and report directly to the CEO.

Role Accountabilities:

• Commercial Strategy : Develop and execute the overarching commercial strategy, aligning with business goals and market opportunities to drive profitable growth.
• Sales Leadership : Own and lead the sales function, fostering key relationships with retail partners and exploring new distribution channels to expand market share including export and food service.
• New Product Development (NPD) : Oversee the NPD function, guiding product development from concept through to launch and ensuring a pipeline of innovative products that align with consumer trends and brand vision.
• Brand Management : Lead brand strategy and development, positioning our products to maximise brand equity and market presence.
• Market Analysis : Continuously monitor industry trends, competitor activities, and customer feedback to identify growth opportunities and mitigate potential risks.
• Team Leadership : Inspire, mentor, and develop the Commercial team, ensuring high levels of engagement, performance, and professional growth.
• Cross-Functional Collaboration : Work closely with Operations, Finance, Technical, and Supply Chain teams to ensure alignment and efficiency across all commercial activities.

What we’re looking for:

We’re looking for a confident leader who is adaptable and values driven. Who also holds key experience and skills:

• Minimum of 8 years’ experience in a senior commercial or sales role within the food/drink manufacturing sector.
• Leadership skills: Proven track record of successfully managing teams across Sales, NPD, and Brand functions.
• Strategic Vision: Strong strategic thinker with the ability to translate market insights into actionable commercial plans.
• NPD Expertise: Familiarity with the end-to-end NPD process, from ideation through to launch, and a keen understanding of what drives successful product innovation.
• Sales Acumen: Demonstrated success in growing revenue and securing major retail partnerships in a competitive market.
• Brand Savvy: Experience in brand strategy and development, with a clear understanding of how to build and position a brand within the marketplace.
• Analytical Skills: Proficient in data analysis, with the ability to derive actionable insights from market trends and financial reports.
• Excellent Communication: Strong negotiation and interpersonal skills, capable of influencing key stakeholders and representing the company externally.
• Education: Degree in Business, Marketing, Finance or related field Professional Certification: Sales, Marketing or supply chain would be advantageous.

What we’re offering:

• Competitive salary, performance-based bonus, and comprehensive benefits package.
• (Including Private Healthcare, 5% matched pension and 33 days holidays including BH)
• Dynamic Environment, Career Growth and Team Culture.

To apply, please click apply now and submit your CV.

The key contact for this role is Jodi Slater from DRNewitt Recruitment. Any questions, please contact

At DRNewitt, we acknowledge that a diverse and inclusive work environment is fundamental. As a dedicated equal opportunities agency, we welcome applicants from all backgrounds to apply.

Furthermore, we understand the importance of creating a supportive and inclusive interview process. Should you require any reasonable adjustments to facilitate your application, please don\'t hesitate to let us know.

No agencies please - DRNewitt are representing Castle Dairies for the recruitment of this role exclusively.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Management, and Marketing

• Industries

  Food Production, Food and Beverage Manufacturing, and Food and Beverage Retail

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