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For Companies At a Glance
- Tasks: Lead brand strategy and drive growth through innovative marketing campaigns.
- Company: Join Castle Dairies, a family-owned brand shaping the future of butter and spreads.
- Benefits: Competitive salary, collaborative culture, and high visibility role with direct impact.
- Why this job: Be part of an award-winning team with ambitious growth plans and creative freedom.
- Qualifications: Proven experience in brand management, strong analytical skills, and excellent communication.
- Other info: Opportunity to shape the brand and work with cross-functional teams.
The predicted salary is between 45000 - 55000 £ per year.
About the Company
Castle Dairies is a family-owned Butter & Spreads Manufacturer based in Caerphilly. Our brand is built on tradition, insight-led innovation and a deep understanding of consumers, and we are proud to be shaping the future of our category. We have exciting and ambitious plans for the next few years ahead. As part of our growth strategy, we’re investing significantly in innovation and brand, this includes plans to build a dedicated NPD kitchen and commercial suite facility.
The Role
We are seeking an experienced and commercially minded Senior Brand Manager to take ownership of our brand strategy and drive growth against our product portfolio. Reporting to the Head of Commercial, this is a key hire that will shape how Castle Dairies shows up in the market – from consumer insight through to retail execution.
Key Responsibilities
- Own and evolve the Castle Dairies brand strategy, ensuring consistency across all touchpoints
- Lead end-to-end marketing campaigns, from concept through execution and evaluation
- Manage NPD pipeline in collaboration with the product development team, from concept through to launch.
- Monitor market trends, competitor activity, and consumer insights to identify opportunities and inform decision‑making
- Analyse campaign performance, providing clear, actionable insights and recommendations
- Collaborate closely with cross‑functional teams including Sales and Operations, to ensure brand consistency and commercial alignment
- Collaborate with NPD to produce market leading and innovative products for the brand
- Manage brand budgets and ensure cost‑effective delivery of marketing activity
- Oversee and manage relationships with external agencies (creative, PR, media) and suppliers, maintaining high standards of creative output
- Support the development and execution of digital marketing initiatives, including social media and online advertising
- Ensure all brand communications adhere to company vision, values, and brand guidelines
- Prepare reports, presentations, and performance updates for the Head of Commercial and CEO
Skills & Experience
- Proven experience in a Brand Manager or similar role, ideally within FMCG or food manufacturing
- Strong commercial awareness with the ability to translate insight into action
- Experience managing integrated marketing campaigns across multiple channels
- Excellent analytical skills with confidence in interpreting data and performance metrics
- Strong project management and stakeholder management capabilities
- Experience working with external agencies and managing budgets
- Confident communicator with the ability to influence at all levels
Why Join Us?
- Work with an award‑winning, innovative company that has ambitious growth plans
- High visibility role with direct impact on business performance
- Collaborative and forward‑thinking culture
- Opportunity to shape and grow the brand
Senior Brand Manager in Caerphilly employer: Castle Dairies Ltd
Contact Detail:
Castle Dairies Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in Caerphilly
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Castle Dairies. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past brand management successes. When you get that interview, having tangible examples will help you stand out from the crowd.
✨Tip Number 3
Research, research, research! Get to know Castle Dairies inside out. Understand their brand strategy, recent campaigns, and market position. This knowledge will help you tailor your approach and impress during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Castle Dairies.
We think you need these skills to ace Senior Brand Manager in Caerphilly
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for Castle Dairies shine through. We want to see how much you care about our brand and its values. Share why you’re excited about the opportunity to shape our brand strategy!
Tailor Your Experience: Make sure to highlight your relevant experience in brand management, especially within FMCG or food manufacturing. We’re looking for someone who can translate insights into action, so give us examples of how you've done this in the past.
Be Data-Driven: Since we value analytical skills, include specific metrics or results from your previous campaigns. Show us how you’ve used data to inform decisions and drive growth. Numbers speak volumes, so don’t shy away from sharing them!
Keep It Professional Yet Personal: While we appreciate professionalism, we also love a bit of personality! Make your application stand out by being authentic. Let us know who you are beyond your CV. And remember, apply through our website for the best chance!
How to prepare for a job interview at Castle Dairies Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Castle Dairies' brand history, values, and recent campaigns. Understand their product portfolio and be ready to discuss how your experience aligns with their brand strategy and growth plans.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led. Highlight your role in the end-to-end process, from concept to execution, and be ready to discuss the insights you gained from analysing campaign performance.
✨Demonstrate Commercial Awareness
Be prepared to discuss market trends and competitor activities relevant to the FMCG sector. Show how you can translate consumer insights into actionable strategies that drive brand growth and align with Castle Dairies' goals.
✨Engage with Cross-Functional Collaboration
Emphasise your experience working with various teams, such as Sales and Product Development. Share examples of how you've successfully managed stakeholder relationships and ensured brand consistency across different channels.