At a Glance
- Tasks: Identify and develop growth opportunities while supporting customer retention and sales initiatives.
- Company: Join Castell Howell Foods, Wales’ leading independent food service wholesaler.
- Benefits: Enjoy a competitive salary, generous leave, pension scheme, and staff discounts.
- Other info: Office-based role with opportunities for significant customer engagement and career development.
- Why this job: Shape a new role and make a real impact on customer relationships and sales growth.
- Qualifications: Strong commercial awareness, excellent communication skills, and experience in sales or account development.
The predicted salary is between 32155 - 32155 £ per year.
Castell Howell Foods is Wales’ leading independent food service wholesaler, servicing the length and breadth of Wales, the Border Counties and the South West of England. We currently have a vacancy for a Sales Development & Support Coordinator based in Cross Hands. You will play a key role in helping the business identify and convert opportunities that might otherwise go unnoticed. Working alongside Regional Managers, Business Development Managers and Telesales teams, you will help turn customer insight into meaningful action, supporting both sales growth and customer retention.
We are looking for commercially minded individuals who enjoy building relationships, identifying opportunities and making things happen. Using customer insight, sales trends and our online sales tools, you will identify opportunities such as declining spend, lost product sales, untapped product categories and competitor threats. Supported by the wider Commercial Team, you will take ownership of these opportunities, helping to convert them into additional sales and stronger customer relationships.
Whilst the role is office‑based, this is one of its greatest strengths. Without the limitations of travel, you will have the opportunity to engage with a significantly larger number of customer accounts than would typically be possible in a field sales position. This enables greater involvement in opportunity development, customer retention, quotation activity and sales growth initiatives across the business. As this is a newly developed role, successful candidates will have the opportunity to help shape the function, influence how it operates and play an important part in its future success.
Location: Cross Hands
Key Responsibilities
- Identify and develop growth opportunities within existing customer accounts.
- Contact customers directly to discuss opportunities and account development initiatives.
- Support customer retention and lost sales recovery activity.
- Promote product penetration and category growth opportunities.
- Work closely with Regional Managers, Sales Representatives and Telesales teams to convert opportunities into sales.
Quotations & Commercial Support
- Produce quotations, product comparisons and commercial proposals.
- Support pricing requests and customer business reviews.
- Prepare account reviews and opportunity reports.
- Produce competitor comparisons and commercial recommendations.
- Maintain opportunity trackers and customer development plans.
- Coordinate follow‑up actions and customer opportunities.
- Support onboarding and account implementation activity.
- Act as a link between Sales, Telesales and the Commercial Team.
Skills & Experience
- Strong commercial awareness and customer focus.
- Excellent communication and relationship building skills.
- Self‑motivated with a proactive approach.
- Good organisational and time management skills.
- Ability to identify opportunities and turn them into actions.
- Experience in sales, telesales, account development or commercial support.
- Experience within wholesale, foodservice, FMCG or retail sectors.
- Experience producing quotations, proposals or customer reviews.
- Experience using CRM, ERP or reporting systems.
What we offer
- £32,155 per annum + sales related bonus.
- 25 days annual leave plus Bank Holidays.
- 5% Company contribution pension scheme.
- Generous discounted staff purchase scheme – save money on your weekly food shop.
- Subsidised canteen.
- Free onsite parking.
Castell Howell is a member of the Armed Forces Covenant and encourages applications from veterans.
Sales Development & Support Coordinator in Cross Hands employer: Castell Howell Foods Ltd
Castell Howell Foods is an exceptional employer, offering a dynamic work environment in Cross Hands where you can significantly impact sales growth and customer relationships. With a strong focus on employee development, competitive salary, generous benefits including a company pension scheme and discounted staff purchases, we foster a culture of collaboration and innovation. Join us to shape the future of our Sales Development & Support function while enjoying the advantages of a supportive team and a vibrant workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development & Support Coordinator in Cross Hands
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development & Support Coordinator at Castell Howell Foods Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Castell Howell Foods Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development & Support Coordinator. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development & Support Coordinator in Cross Hands
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Castell Howell Foods Ltd:When writing your cover letter, make sure to tailor your message specifically for Castell Howell Foods Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Castell Howell Foods Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Castell Howell Foods Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Castell Howell Foods Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Castell Howell Foods Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
