At a Glance
- Tasks: Manage and grow customer relationships while showcasing innovative catering equipment.
- Company: Respected manufacturer in the commercial catering equipment sector.
- Benefits: Competitive salary, uncapped bonuses, company car, and comprehensive training.
- Other info: Enjoy autonomy and career growth in a dynamic international business.
- Why this job: Combine your culinary passion with sales to make a real impact in the foodservice industry.
- Qualifications: Experience as a chef or in sales of catering equipment, with strong communication skills.
Area Sales Manager
Field based, covering South West
£45,000 - £50,000 per annum + Company Car & Bonus
The Opportunity
Are you a Chef who's successfully transitioned into sales? Or an experienced Area Sales Manager with a genuine passion for food and commercial kitchens?
We're recruiting on behalf of an established and highly respected manufacturer within the commercial catering equipment sector. With an innovative product portfolio and an brilliant reputation across the foodservice industry, they're looking to appoint an ambitious Area Sales Manager to drive growth across the South West.
This is far more than a traditional field sales role. You'll become a trusted advisor to customers, demonstrating premium catering equipment in live kitchen environments and helping operators improve efficiency, consistency and profitability.
If you enjoy building relationships, showcasing innovative products and still love being around professional kitchens, this could be the perfect next step in your career.
Key Responsibilities
- Managing and growing an established customer portfolio across the South West.
- Winning new business through proactive business development.
- Delivering engaging live cooking demonstrations to showcase product capabilities.
- Working closely with distributors, dealers and end users across the hospitality and foodservice sectors.
- Developing long-term relationships with chefs, catering managers, consultants and business owners.
- Identifying customer challenges and recommending equipment solutions that add genuine value.
- Consistently delivering against sales targets and territory growth objectives.
About You
- A background as a Head Chef, Sous Chef or experienced Chef who has successfully moved into a sales environment.
- Alternatively, experience selling commercial catering equipment or foodservice solutions.
- A strong understanding of back-of-house kitchen operations.
- Experience managing a sales territory and generating new business.
- Excellent communication and presentation skills, with the confidence to deliver live product demonstrations.
- Strong commercial awareness and the ability to influence purchasing decisions.
- A resilient, self-motivated approach with a passion for delivering exceptional customer experiences.
Why Apply?
- Competitive basic salary.
- Uncapped bonus potential.
- Company car.
- Comprehensive benefits package.
- Full product and commercial training.
- Career development opportunities within a growing international business.
- Autonomy to manage your territory and make a real commercial impact.
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Area Sales Manager - Foodservice in Gloucester) employer: Cast UK Limited
Join a dynamic and growing specialist contractor in London, where you will have the opportunity to lead high-value projects in commercial kitchens, HVAC, and ventilation. Our collaborative work culture fosters accountability and continuous improvement, allowing you to mentor and develop your team while building strong client relationships. With a competitive salary and comprehensive benefits package, this role offers not just a job, but a meaningful career path in a supportive environment.
