Head of Marketing
Location: Reading (Hybrid)
Salary: £80k + benefits
Cast UK are supporting a well-established, market-leading B2B organisation in the search for a commercially focused Head of Marketing . This is a fantastic opportunity for an experienced marketing professional ready to lead a full-function marketing team while further developing their strategic capability, with a clear pathway toward a future Marketing Director role.
The Role
Reporting to the Managing Director, you will lead the marketing agenda for a key business division, aligning activity closely with commercial objectives to drive growth, engagement and customer value.
Key Responsibilities
- Lead the development and optimisation of business solutions and value propositions
- Own brand positioning, messaging and multi-channel delivery across B2B audiences
- Develop joint marketing initiatives with key supplier partners
- Oversee CRM strategy, customer segmentation and data-driven campaign execution
- Enhance customer journeys to improve acquisition, retention and cross-sell
- Deliver a programme of high-impact events, including customer and company-led initiatives
About You
- Proven experience in a senior marketing role within a B2B environment
- Strong commercial mindset with the ability to link marketing to revenue and profit
- Experience working in a sales-led organisation
- Hands-on experience with CRM systems and data-driven marketing
- Demonstrable experience managing and developing a team
- Confident influencing senior stakeholders across multiple functions
Why Apply?
This is a high-impact role within a growing business where marketing is seen as a key driver of commercial success. You'll have the opportunity to shape strategy, influence senior stakeholders and build your leadership credentials in a role designed to progress into a Marketing Director position.
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Head of Marketing in England employer: Cast UK Limited
Cast UK Limited is an excellent employer for those looking to thrive in the dynamic world of logistics. With a strong focus on employee growth and development, you will benefit from a supportive work culture that encourages innovation and autonomy. Located in Greater London, the company offers competitive salaries and commission structures, making it an attractive place for ambitious professionals eager to make a significant impact.
