Head of Marketing and Development

Ready to Step Into Your Next Big Role in the Arts? Cast, Doncaster’s flagship performance venue, is offering a unique opportunity for a talented and driven individual to take the next step in their marketing, communications and fundraising career. We’re looking for a confident, strategic thinker with strong digital and audience development skills to lead our marketing, communications and fundraising efforts during what could be an exciting year of personal development and growth for Cast. This is a fixed-term position ideal for someone looking to step up into a senior role and make a real impact. You’ll work closely with the Director and Senior Management Team to shape and deliver marketing campaigns, grow audiences, enhance customer experience, and drive income through ticket sales, memberships, partnerships and fundraising. You’ll lead a small, skilled team and have the chance to influence the direction of Cast’s brand, voice and public presence. We’re looking for someone who: Has experience delivering marketing campaigns in the arts or cultural sector Understands fundraising and has experience building relationships Is digitally aware, confident in leading social and web strategy Brings energy, creativity and ambition to everything they do Wants to step up and take the lead in a fast-paced, purposeful environment This is a fixed-term contract for 12 months, offering hands-on experience at a senior level, with the support of an experienced team and a collaborative, inclusive workplace.We are flexible as to whether you wish to work part-time or full time in this role. If you want to have a conversation about the role ahead of applying please emailanna@castindoncaster.com A full job description and person spec can be found here: Post Title: Head of Marketing & Development at Cast (Maternity Cover) Responsible to: Director Responsible for: Senior Marketing Officers, Membership Officer CollaborativeWorking: Extensive cross departmental working; external partners and consultants Function: To maximise earned income for Cast through ticket sales, fundraising and development and commercial activity.To develop the profile of the Cast brand. Salary: £35 – £38kfull time salary(dependent on experience) 24 hours – 37 hours a week Location and Terms: Cast, Doncaster We are open to discussing flexible working arrangements Fixed term, up to 12 months from August 2025 Duties and Responsibilities STRATEGY To work with the Director and senior management team in formulating, planning and implementing Cast’s vision and ambitions, policies and business plan. To devise, develop and implement a comprehensive marketing and communications strategy for Cast. To formulate, develop and deliver income generation strategies encompassing ticketsales, front of house trading, café bar, membership schemes, donors, business partnerships and funding applications. To develop Cast’s overall strategic identity and brand identity, offline and online communications, marketing, sales, participation, audience development, audience engagement and public relations strategies, with a clear and agreed, focussed action plan for implementation, monitoring and evaluation. To understand the needs and interests of varied stakeholders, including audiences, artists, media, arts partners, donors, influencers, general public, trusts, and public funders.To establish and maintain partnerships at local, regional and national level. To oversee the customer journey, encompassing all users, to ensure customer experience is always excellent. MARKETING & SALES Develop and lead the marketing and sales team in line with Cast’s vision and business plan. Overall responsibility for the marketing and development budgets and targets. Review and maintain the quality of the customer service offer through continuous feedback channels including offline and online feedback Toanalyseand interrogate box office sales, data and other statistical records and assessall marketing information available through Audience Finder and Spektrix and use this data to inform audience development and engagement strategies and to maximise earned income. Tostayabreast of innovative marketing and communications developments, particularly within the theatre and creative industries sector. Tokeep pace with all digital developments relating to the promotion and delivery of artistic work on digital platforms. To manage and develop the website and social network sites maintaining a consistent Cast voice across all platforms. To develop new digital strands of communication, use of digital technology and to increase digital engagement by our audiences and participants. MEDIA/PR Develop and implement an organisational and campaign-specific media andpublic relations strategy (including working with colleagues to ensure a crisis management strategy is in place). To foster and develop good relations with all areas of the media in the region and beyond, ensuring that maximum coverage and publicity is achieved for all events and activities. To work closely with the Director on all statements issued to the media relating to Cast, specific productions, projects or activities. To liaise with other partners as necessary to ensure messages are consistent and appropriate. Act as spokesperson. FUNDRAISING AND DEVELOPMENT Working with the Fundraising Manager, Director, senior management team and the Cast Board, to develop the fundraising strategy, taking account of all aspects of programme, services, capital and development needs, and the current funding context, including setting and achieving specific, measurable, achievable, realistic and clear targets. Work with the Fundraising Manager, Director and senior management team to identify and pursue potential sources of fundraising. Develop the membership schemes motivating the sales teams to maximise membership sales. To work with the Director, Board and Fundraising Manager in funder/sponsor/corporate relations, making new contacts, developing relationships and cultivation events. To work across departmental teams to ensure delivery of fundraising and income generation targets. GENERAL DUTIES To assist the Chief Executive (or designate) and their appointed staff in all practical matters as directed, relating to the efficient and effective operating of the activities and functions of Doncaster Culture and Leisure Trust. To undertake to work additional/flexible hours as directed or necessary (possibly at short notice) as required by the Chief Executive and their appointed staff to meet operational manning levels. To work within a performance management framework. NOTE: These duties and responsibilities should not be regarded as exclusive nor exhaustive, as the post holder may be required to undertake other reasonably determined duties within Doncaster Culture & Leisure Trust, commensurate with the grading of the post. SKILLS PROFILE Essential experience: Devising successful arts marketing strategies Using data to support strategic goal setting Development of digital marketing strategies Building audience engagement strategies with proven success Understanding audience segmentation and using this information effectively Developing relationships and partnerships with corporates and sponsors Devising fundraising campaigns and working with fundraisers Management of customer relationships and understanding customer care Experience of developing individual donors and relationship management Line-management, including goal setting, appraisals and motivation Project management experience, including contracting suppliers and writing briefs Managing budgets, analysing results and projecting outcomes. Skills and Knowledge: Knowledge of the performing arts sector Knowledge of data protection law Knowledge of Box Office ticketing systems Excellent copywriting skills and creative flair Good public speaking and presentation skills Excellent interpersonal skills and ability to communicate with a wide range of stakeholders and across internal departments Knowledge of recent market trends relating to audience segmentation and behaviour Ability to motivate teams to reach targets Personal Attributes Team player Cross departmental leader Understanding of and commitment to equality, diversity and inclusivity Commitment to the challenge to raise engagement in the arts in Doncaster #J-18808-Ljbffr