At a Glance
- Tasks: Lead marketing strategy and execution across all channels for a cutting-edge tech firm.
- Company: Join Cassini, an innovative derivatives trading technology firm with a global presence.
- Benefits: Competitive salary, discretionary bonus, and opportunities for professional growth.
- Other info: Exciting role with occasional travel and a chance to shape the brand's future.
- Why this job: Make a real impact in a dynamic team transforming financial services with leading-edge software.
- Qualifications: 5+ years in B2B marketing, preferably in financial technology or capital markets.
The predicted salary is between 60000 - 80000 £ per year.
This role reports to the Head of Sales and has primary responsibility for coordinating the marketing strategy and delivery across all marketing channels for Cassini, including Brand, Thought Leadership and Direct Marketing. The company is an innovative derivatives trading technology firm based in London with a global client base and presence. Competitive market salary + discretionary bonus.
About us: Step into the future with Cassini — Founded in 2014, we are the established, core utility provider of analytics and optimization tools built for the derivatives industry. From London to New York, Sydney to Singapore, hedge funds, asset managers, and banks worldwide rely on our solutions. Our award-winning platform empowers clients to reduce margin, optimize collateral, and enhance their liquidity risk framework, delivering real-time, front-to-back analytics on the full cost of derivatives trading.
What sets us apart?
- Recognised as 'Best Derivatives Tech Provider' and 'Analytics Leader’
- Global impact with a rapidly expanding footprint
- Analytics provider to the largest asset managers in the world
- Enterprise-grade security (ISO 27001 & SOC-2)
- Seamless integration with OMS, EMS, and collateral systems
At Cassini, our client focus drives everything we do. We’re a collaborative, energetic team transforming how the financial world manages their liquidity risk. With challenging projects, continuous learning opportunities, and cutting-edge technology, we empower our employees to grow their skills and reach their full potential every day.
The role is based in London and manages the marketing function globally, so involves occasional travel between regions. This person will report to the Head of Sales. Given the focused nature of the marketing requirements for Cassini, we see this as a fractional role with equivalent of 3 days per week, however structured. Cassini is a B2B business operating in the capital markets business selling to banks, asset managers and hedge funds globally. Cassini has a target universe of about 2,500 prospect firms globally.
Cassini delivers award winning & market leading technology and has deep domain expertise across the firm to support the sales and marketing efforts. Due to the specialized and targeted B2B nature of the business, marketing is more focused on brand, expertise, and credibility. The marketing activities will include organizing sponsorship/attendance at a limited number of conferences in USA and EMEA, along with strong focus on thought leadership. It is an exciting opportunity to be part of a dedicated & motivated team in a dynamic company with a flat structure, delivering genuinely leading edge software for the financial services industry. A forward looking, enthusiastic personality who is always looking to stretch themselves is the best fit.
The role is responsible for all marketing strategy and execution and therefore this is an opportunity to make a real impact. The core responsibilities will cover:
- Marketing Plan and Strategy – Defining the marketing mix and priorities
- Defining and delivering a thought leadership strategy e.g. articles, case studies, white papers, panels, webinars, PR etc
- Working with sales to setup events and conferences
- Managing the website and SEO with external agencies
- Creating and refreshing sales collateral
- Managing social media presence and campaigns
- Managing digital online advertising
Specific Responsibilities:
- MARKETING STRATEGY & BUDGET
- Define the annual marketing plan and calendar in tandem with Head of Sales and CEO
- Define annual marketing budget and allocation to different channels and agree with CEO
- Oversee the external firms used for website management, design and collateral production etc.
- Weekly review with management of short and long term marketing projects
- Create and implement Go To Market plans for different products / client sectors
- LEAD/DEMAND GENERATION
- Define a Demand generation process using tools including email, social, webinars, etc.
- Setup the technical toolset including email nurturing
- Provide updates to sales teams on inbound leads and track follow ups
- Provide reporting to management on leads, follow up, and conversion to sales
- BRAND, WEBSITE AND SEO
- Own the brand image and strategy for creating brand awareness
- Define the website content, and ensure it is regularly refreshed
- Track website activity and adapt site to improve engagement
- Work with external provider to maximise SEO impact of all key web content, and track vs competitors
- THOUGHT LEADERSHIP AND CONTENT
- Drive messaging and content to create awareness in market of Cassini expertise and domain leadership
- Define a content plan for year and quarters
- Define each product and key messages with product team
- Work with product team to create thought leader documents and materials
- Drive distribution and campaigns for maximum awareness
- Create programme of webinars both standalone and with partners
- MARKETING COLLATERAL
- Create marketing collateral required to support go to market campaigns and sales
- Work with design agency on branding and style for all materials
- Ensure collateral is refreshed and up to date with product
- Ensure collateral is available for all target market segments and product areas
- SOCIAL AND DIGITAL MEDIA
- Manage Cassini Social presence on LinkedIn and Twitter
- Manage online digital ad campaigns on Google and LinkedIn
- EVENTS / AWARDS
- Agree the event attendance calendar with sales
- Negotiate and organize events with each provider
- Track follow up and engagement from events to aid future planning and budgets
- Ensure Cassini is entered for all suitable awards and categories
- Draft award entries and work with product & management to ensure accuracy and relevance
Required Qualifications & Experience:
- Bachelor's Degree
- 5+ years of exposure to marketing in B2B financial technology, preferably in capital markets and OTC derivatives.
- Experience in marketing functions for growth technology business
- Knowledge of the capital markets industry
- Experience in B2B marketing
- Experience in demand generation
Skills & Competencies:
- A motivated, proactive, self-managing personality is essential
- Keen to grow and develop the Cassini brand and deliver an effective lead generation model to drive sales.
- Strong oral and written communication skills as well as organisational skills
- Ability to work independently and be self-directed
- Knowledge of effective PR use in smaller businesses or products
- Familiarity with tools such as Adobe InDesign, Photoshop, WordPress, SharpSpring, Camtasia, or similar.
Marketing Lead in London employer: Cassini Systems
At Cassini, we pride ourselves on being an exceptional employer in the financial services sector, offering a dynamic work environment that fosters collaboration and innovation. Our London-based team enjoys a culture of continuous learning, with ample opportunities for professional growth and development, while working on cutting-edge technology that shapes the future of liquidity risk management. With a strong focus on employee empowerment and a commitment to excellence, we ensure that our staff are not only challenged but also supported in reaching their full potential.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cassini Systems and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cassini Systems are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cassini Systems on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cassini Systems. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cassini Systems. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cassini Systems:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cassini Systems’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cassini Systems
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cassini Systems will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cassini Systems, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
