We have an opportunity for a CRM Automation Lead to join our team on a temporary 6 month basis. Working closely with the wider CRM team, you will identify, design, and implement automation strategies that drive customer engagement, retention, and commercial performance. This role requires a self-starter who is comfortable taking ownership, spotting opportunities independently and turning ideas into action.
Temporary for 6 months.
Key Accountabilities & Responsibilities(include but are not limited to)
- Identify, build and optimise automated journeys and triggers across the customer lifecycle
- Monitor automation performance and identify opportunities
- Support the CCO in developing a new membership welcome journey and the lifecycle around it
- Build and schedule email during peak trading and ad hoc periods
- Share platform knowledge across the CRM team so expertise is documented
- Work with retail, e-commerce and marketing teams to turn business needs into CRM activity
- Provide regular update to all stakeholders
Desired Knowledge Skills & Experience
- Proven experience building automations and triggers
- Good knowledge of email design, messaging hierarchy, basic HTML and copywriting
- Experience with personalisation (evergreen content, site crops)
- Knowledge of omnichannel customer experience across store, e-commerce, email, SMS and direct mail
- Project management experince and the ability to liaise across teams
- High attention to detail
- Experience using Ometria, or a similar platform such as Bloomreach or Klaviyo
- Knowledge of loyalty and reward programmes, customer profiling and persona segmentation
- Familiarity with organisational tools such as Basecamp or Trello
- Experience in working in a retail business
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CRM Lead employer: Cass Art
As a Retail Shops Manager in our vibrant Manchester store, you will be part of a dynamic team that values innovation and excellence. We offer a supportive work culture that encourages personal and professional growth, alongside competitive benefits and opportunities to make a real impact in the retail sector. Join us to lead a passionate team and thrive in an environment that celebrates success and fosters collaboration.
