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For Companies At a Glance
- Tasks: Cultivate relationships and drive growth in the vibrant drinks industry.
- Company: CASK, a leading agency known for disrupting the UK drinks market.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a creative team and make an impact on exciting brands in the drinks sector.
- Qualifications: 1+ years in the wines & spirits industry and strong negotiation skills.
- Other info: Fast-paced role with a focus on building lasting business relationships.
The predicted salary is between 36000 - 60000 £ per year.
WHO ARE WE? CASK launched in 2011 in London, offering 360-degree solutions to both emerging and established alcohol brands. CASK is a company of people, not a company of brands. Our reputation is everything. We have built ours slowly over the past 15 years & hopefully, we carry these values into how we represent the brands in our portfolio. As the company has grown, CASK has developed into an established agency within the UK drinks industry. CASK works across many different clients, weaving into the fabric of each campaign a range of knowledge from sales strategy, branding, marketing, social media, and PR. We understand the difference between these interlinked skill sets and provide a bespoke plan for every brand. This understanding is at the core of the CASK offering. CASK looks for creative solutions to make ordinary products extraordinary. CASK stands to disrupt, inspire and influence. Some clients are already established and looking for new ideas; others are start-ups in the early stages of their brand definition. Big or small, the goal remains the same - to create the right strategy to hit the right audience and raise brand visibility, placing them directly in the eye-line of potential customers and forcing their competitors to take note. Our Mission is to be the UK’s number one drinks brand-building agency…known for disrupting spirit categories and representing the bartender’s favourite brands. All killer, no filler…..the CASK portfolio continues to be eclectic and compelling.
RESPONSIBILITIES The role of the Business Development Manager is to cultivate and grow existing & new relationships within the On & Off-trade. Making that happen involves duties such as: acting as a liaison between the client and departments within CASK to convey information, ensure understanding, and make certain everything gets done in an accurate, timely manner. This specific role covers On-Trade accounts in London with some reach into the Independent Retail channel. The role is five days per week and reports to the Sales Manager. The role’s key responsibilities are:
- To achieve long-term growth and profitability for the business
- Identify and seek out new business opportunities.
- Negotiate and implement new agreements.
- Maintain and develop reporting procedures using CRM tool (Bowimi)
- Develop the equity of the brands CASK represents, with an emphasis on profile and desirability.
PROFILE Core Skills
- Minimum 1 year’s commercial experience in Wines & Spirits industry
- Strong Negotiation and influencing skills
- Ability to build relationships quickly, in a friendly, supportive, and trustworthy manner.
Industry Knowledge
- WSET level 1 Spirits and Wine or bar management experience for a minimum of 3 years
Specific skills required for the role
- Good planning and organisation skills
- Adapt at building and maintaining strong business relationships.
- Self-motivator with good communication skills
Business Development Manager in London employer: CASK Liquid Marketing
Contact Detail:
CASK Liquid Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, tastings, and meet-ups to connect with potential employers and other professionals. Remember, it’s all about building those relationships that can lead to job opportunities.
✨Tip Number 2
Show off your personality! When you get the chance for an interview or informal chat, let your passion for the drinks industry shine through. Be genuine and share your ideas on how you can contribute to CASK's mission.
✨Tip Number 3
Do your homework! Research CASK and its clients thoroughly before any meeting. Understanding their brand values and recent campaigns will help you tailor your approach and show that you’re the right fit for the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the CASK family. Don’t miss out on the chance to join us!
We think you need these skills to ace Business Development Manager in London
Some tips for your application 🫡
Show Your Passion for the Industry: When you're writing your application, let your enthusiasm for the drinks industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about building brands and creating memorable experiences.
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Development Manager role. Highlight your relevant experience in the Wines & Spirits industry and how it aligns with our mission at CASK. We love seeing candidates who take the time to connect their skills with what we do!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where necessary to make your achievements stand out. Remember, we want to know how you can contribute to our team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the CASK family!
How to prepare for a job interview at CASK Liquid Marketing
✨Know Your Stuff
Before the interview, dive deep into CASK's portfolio and understand their approach to brand building. Familiarise yourself with their clients and campaigns, especially in the On-Trade sector. This will not only show your genuine interest but also help you discuss how your experience aligns with their mission.
✨Showcase Your Negotiation Skills
Prepare specific examples of past negotiations you've successfully handled. Think about challenges you faced and how you overcame them. CASK values strong negotiation skills, so demonstrating your ability to influence and secure agreements will set you apart.
✨Build Rapport
CASK is all about relationships, so be ready to showcase your interpersonal skills. Practice friendly, engaging conversation starters that can help you connect with the interviewers. Remember, they want to see if you can build relationships quickly and effectively.
✨Be a Self-Motivator
CASK looks for self-motivated individuals, so come prepared to discuss how you manage your time and stay organised. Share examples of how you've taken initiative in previous roles, particularly in the Wines & Spirits industry, to demonstrate your proactive nature.
