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- Tasks: Lead marketing strategies for high-end outdoor products and ensure exceptional customer service.
- Company: Join Cashmere Caveman Co, founded by Guy Ritchie, revolutionising outdoor cooking experiences.
- Benefits: Enjoy 20 days annual leave, hybrid work options, and a free WildTable for home use.
- Why this job: Be part of a dynamic team scaling an innovative brand with exciting growth opportunities.
- Qualifications: 4+ years in product marketing, strong design skills, and social media management experience required.
- Other info: Flexibility for promotional events and international travel is essential.
The predicted salary is between 42000 - 45000 £ per year.
Role: Marketing Manager
Reporting To: General Manager
Hours: Full Time, Permanent (40 hours, Monday – Friday)
Salary: £42k - £45k pa
Location: Quarry Wood, Aylesford, Kent ME20 7UB
About Cashmere Caveman Co, Wild Kitchens
Cashmere Caveman Co, Wild Kitchens (CCCWK) was founded by Guy Ritchie and is home to the WildKitchen, WildTent, and WildTable. Combining Guy's love of fire, BBQ's and the great outdoors, these high-end, outdoor lifestyle products bring a brand-new way to cook, gather and eat outdoors. The company, which launched at the RHS Chelsea Flower Show 2021, has been through an extensive process of research and development, and is now looking to increase sales and production both in the UK, and to a wider international market.
The Role
CCCWK are looking for an experienced and proactive Marketing Manager to join the team. The Marketing Manager will play the key role in the marketing of all CCCWK products in the UK and abroad, while also supporting the rest of the small team to ensure smooth delivery and exceptional customer service for all orders. The role will report to the General Manager with overall responsibility for executing the marketing strategy.
Main Duties & Responsibilities
- Work with the General Manager to refine and execute the CCCWK Marketing Strategy to achieve KPIs
- Agree annual marketing budgets for all activities with the General Manager
- Creation of annual marketing and content calendars to take advantage of the best seasonal opportunities and identify key promotional moments
- Look at opportunities to exhibit and demonstrate the product at appropriate events
- Produce analysis and reporting to demonstrate key performance metrics of marketing campaigns and ROI
- Manage all website domains
Digital Marketing
- Commission a new CCCWK website and oversee the design, build and execution through to launch
- Manage ongoing updates to website UX, content, copy and pricing
- Review the relevance of each social media channel for the target audience and create a social media strategy accordingly
- Create and schedule both organic and paid social media posts in line with the strategy
- Use insights and analytical tools to measure the engagement and performance of all digital marketing campaigns and refine based on results
- Manage comments and direct messages on all social media channels
- Identify and build partnerships with targeted influencers to promote products to a wider audience
- Evaluate the requirement for and ROI of potential SEO and PPC campaigns
- Implement a new CRM to capture all customer data including retrospective customer orders where possible
- Look into the benefits of email marketing campaigns and blogs
Brand & Content
- Refine and take ownership for the CCCWK Brand Guidelines
- Work with third party content creators to shoot and edit still and video content for use across all marketing and sales channels
- Ensure all marketing content, assets and company collateral are in keeping with brand guidelines
- Support with design and asset creation across the business
- Capitalize on the multitude of PR opportunities that flow from the wider group and owners activities
- Produce adverts and editorial for any agreed advertising
Sales Support
- Support the Head of Sales & Client Services to process all sales enquiries through the website and by phone
- Support the Head of Sales & Client Services to process offline payments for confirmed sales
- Represent the Company at trade shows, networking events and exhibitions
Skills & Attributes
Essential Skills- 4+ years of experience in product marketing, ideally both in the UK and internationally
- Experience in creating and executing a marketing strategy, including digital and traditional marketing channels
- High level design skills using Adobe Suite for creating and editing marketing content including video
- An understanding of commissioning content creation, both imagery and video, within brand guidelines
- 2+ years of social media management experience, including design and copywriting
- A valid passport for international travel
- Experience in managing and updating websites
- Email marketing experience
- CRM management experience
- An understanding of influencer marketing and how to engage and manage social media influencers
Personal Attributes
- Clear and persuasive written and verbal communication skills
- High standards and attention to detail
- Ability to work in a busy, dynamic environment and to manage time effectively
- Proactive, positive and can-do mindset
- Problem-solving and creative skills to keep trialling new initiatives
- Professional, dedicated, and loyalty to the brand
Working Hours
Basic daily hours are 8.30am to 5.30pm. Flexibility will be required for promotional events or any international travel.
Benefits
- Annual leave is 20 days per annum, plus Bank Holidays
- Some ability to hybrid work from home for one or two days per week
- Free WildTable for use at home
Marketing Manager employer: Cashmere Caveman Company, WildKitchens
Contact Detail:
Cashmere Caveman Company, WildKitchens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Cashmere Caveman Co's products and their unique selling points. Understanding the brand's ethos and how their products stand out in the market will help you articulate your vision for their marketing strategy during interviews.
✨Tip Number 2
Network with professionals in the outdoor lifestyle and luxury goods sectors. Attend relevant events or trade shows where you can meet potential colleagues or industry influencers, as this could give you insights into the market and help you make valuable connections.
✨Tip Number 3
Showcase your digital marketing skills by preparing a mini marketing plan or campaign idea tailored to Cashmere Caveman Co. This proactive approach demonstrates your understanding of their needs and your ability to think strategically about their brand.
✨Tip Number 4
Research the latest trends in influencer marketing and social media strategies, particularly in the luxury and outdoor sectors. Being able to discuss current trends and how they can be applied to CCCWK's marketing efforts will set you apart from other candidates.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in both UK and international markets. Emphasise your skills in digital and traditional marketing channels, as well as any experience with high-value products.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the Cashmere Caveman Co brand and its products. Mention specific examples of how you've successfully executed marketing strategies in the past, particularly those that align with the company's goals.
Showcase Your Design Skills: Since the role requires high-level design skills using Adobe Suite, consider including a portfolio or links to previous work that demonstrates your ability to create and edit marketing content, including video.
Highlight Your Social Media Experience: Detail your experience in managing social media channels, including any successful campaigns you've run. Discuss your approach to engaging with audiences and how you measure the success of your efforts.
How to prepare for a job interview at Cashmere Caveman Company, WildKitchens
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Cashmere Caveman Co and its products. Understand their unique selling points and how they differentiate themselves in the market. This knowledge will help you demonstrate your passion for the brand and your ability to contribute to its marketing strategy.
✨Showcase Your Marketing Experience
Prepare specific examples from your past roles that highlight your experience in creating and executing marketing strategies. Be ready to discuss successful campaigns you've led, particularly those involving digital marketing and social media management, as these are crucial for this role.
✨Demonstrate Your Creative Skills
Since the role requires high-level design skills using Adobe Suite, bring along a portfolio of your work. This could include marketing content, social media posts, or any video projects you've worked on. Showing tangible examples of your creativity will set you apart from other candidates.
✨Prepare Questions About Growth and Challenges
Think about the challenges that come with scaling a small business like CCCWK. Prepare insightful questions about their current marketing strategies and future growth plans. This shows your strategic thinking and genuine interest in helping the company succeed.
