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For Companies At a Glance
- Tasks: Manage and optimise high-profile event and corporate websites for maximum engagement.
- Company: Join a global events and digital media business with a creative culture.
- Benefits: Up to £45,000 salary, bonus, hybrid work, and career growth opportunities.
- Why this job: Shape the online presence of a fast-paced, globally recognised events business.
- Qualifications: 3+ years in web marketing, SEO knowledge, and CMS experience required.
- Other info: Collaborate with design teams and drive user engagement through compelling content.
The predicted salary is between 36000 - 60000 £ per year.
If your skills, experience, and qualifications match those in this job overview, do not delay your application.
Up to £45,000 + Bonus
Hybrid (2-3 days/week in Central London)
The Opportunity
We are looking for a Web Marketing Specialist to take the lead in managing and optimising a suite of high-profile event and corporate websites. This is a fantastic chance to join a global events and digital media business where your ideas, creativity, and technical expertise will directly influence user experience and engagement.
The Role
You will own the performance and presentation of multiple websites, ensuring each one delivers best-in-class user journeys and commercial results. From crafting compelling content and optimising conversion paths to analysing web data and collaborating with digital teams, you will play a central role in driving traffic, engagement, and registrations.
Key Responsibilities
- Manage and maintain event and corporate websites, ensuring fresh, engaging, and accurate content.
- Write and edit SEO-optimised pages, blogs, and landing pages.
- Analyse performance through GA4 and other tools to track conversions and user behaviour.
- Partner with design and development teams to improve UX, layout, and accessibility.
- Support marketing and paid media teams with high-converting landing pages.
The Person You’ll bring:
- 3+ years’ experience in web marketing, digital content, or website management.
- Hands-on experience with CMS tools (WordPress, Drupal) and basic HTML/CSS.
- A strong understanding of SEO, UX, and conversion rate optimisation.
- Proficiency with Google Analytics and Tag Manager.
- Excellent writing and editing skills with attention to tone and detail.
- (Bonus) Experience within events or exhibitions.
Why Apply?
This is your chance to shape the online presence of a fast-paced, globally recognised events business.
Web Marketing Specialist employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your web marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to web marketing. We recommend doing mock interviews with friends or using online resources to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Web Marketing Specialist
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your web marketing experience and any relevant projects you've worked on. We want to see how your skills align with the role, so don’t hold back!
Tailor Your Content: Customise your application to reflect the job description. Use keywords from the listing to demonstrate that you understand what we’re looking for in a Web Marketing Specialist.
Be Creative: This is a chance to showcase your creativity! Whether it’s in your writing style or how you present your experience, let your personality shine through. We love fresh ideas!
Apply Through Our Website: Don’t forget to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Caselton Clark
✨Know Your Stuff
Make sure you brush up on your web marketing knowledge, especially around SEO, UX, and conversion rate optimisation. Familiarise yourself with the latest trends and tools in the industry, as this will show your passion and commitment to the role.
✨Showcase Your Experience
Prepare specific examples from your past work that highlight your skills in managing websites and creating engaging content. Be ready to discuss how you've used Google Analytics to track performance and make data-driven decisions.
✨Be Creative
Since this role values creativity, think of innovative ideas you could bring to the table. Whether it's a unique approach to content creation or a fresh perspective on user engagement, be prepared to share your thoughts during the interview.
✨Ask Smart Questions
Prepare insightful questions about the company's current web strategies and future goals. This not only shows your interest in the role but also gives you a chance to demonstrate your understanding of the industry and how you can contribute.
