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- Tasks: Lead and optimise high-profile event and corporate websites for maximum engagement.
- Company: Join a global events and digital media business with a creative culture.
- Benefits: Up to £45,000 salary, bonus, hybrid work, and career growth opportunities.
- Why this job: Shape the online presence of a fast-paced, globally recognised events business.
- Qualifications: 3+ years in web marketing, SEO knowledge, and CMS experience required.
- Other info: Collaborate with design teams and enhance user experience in a dynamic environment.
The predicted salary is between 36000 - 54000 £ per year.
Up to £45,000 + Bonus
Hybrid (2-3 days/week in Central London)
The Opportunity
We’re looking for a Web Marketing Specialist to take the lead in managing and optimising a suite of high-profile event and corporate websites. This is a fantastic chance to join a global events and digital media business where your ideas, creativity, and technical expertise will directly influence user experience and engagement.
The Role
You’ll own the performance and presentation of multiple websites, ensuring each one delivers best-in-class user journeys and commercial results. From crafting compelling content and optimising conversion paths to analysing web data and collaborating with digital teams, you’ll play a central role in driving traffic, engagement, and registrations.
Key Responsibilities
- Manage and maintain event and corporate websites, ensuring fresh, engaging, and accurate content.
- Write and edit SEO-optimised pages, blogs, and landing pages.
- Analyse performance through GA4 and other tools to track conversions and user behaviour.
- Partner with design and development teams to improve UX, layout, and accessibility.
- Support marketing and paid media teams with high-converting landing pages.
The Person
You’ll bring:
- 3+ years’ experience in web marketing, digital content, or website management.
- Hands-on experience with CMS tools (WordPress, Drupal) and basic HTML/CSS.
- A strong understanding of SEO, UX, and conversion rate optimisation.
- Proficiency with Google Analytics and Tag Manager.
- Excellent writing and editing skills with attention to tone and detail.
- (Bonus) Experience within events or exhibitions.
Why Apply?
This is your chance to shape the online presence of a fast-paced, globally recognised events business.
Web Marketing Specialist employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your web marketing projects. This is a great way to demonstrate your expertise in SEO, UX, and content creation to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their websites and user experience based on your analysis of their current performance.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Make sure your application stands out by tailoring it to the specific role and highlighting your relevant experience.
We think you need these skills to ace Web Marketing Specialist
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your web marketing experience and any specific projects you've worked on. We want to see how your creativity and technical know-how can shine through in your application!
Tailor Your Content: Don’t just send a generic CV and cover letter. Tailor them to reflect the job description, especially focusing on your SEO and UX skills. We love it when applicants show they understand what we’re looking for!
Be Data-Driven: Since we’re all about optimising user journeys, include any relevant metrics or data from your past roles. Show us how you’ve used analytics tools like GA4 to drive results – it’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Caselton Clark
✨Know Your Stuff
Make sure you brush up on your web marketing knowledge, especially around SEO, UX, and conversion rate optimisation. Familiarise yourself with the latest trends and tools like Google Analytics and Tag Manager, as these will likely come up in conversation.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience with CMS tools, content creation, and website management. Be ready to discuss how you've improved user journeys or increased engagement on previous projects.
✨Be Data-Driven
Since the role involves analysing performance data, be prepared to talk about how you've used analytics to inform your decisions. Bring examples of how you've tracked conversions and user behaviour to optimise web content.
✨Collaborate and Communicate
This position requires working closely with design and development teams, so emphasise your teamwork skills. Share instances where you've successfully collaborated on projects to enhance user experience and layout.
