Senior Marketing Manager

Senior Marketing Manager London Hybrid (3 days) Salary: £65,000 The company: Our client is a leading organiser of B2B events, bringing together industry experts, thought leaders, and decision-makers to foster engagement, innovation, and commercial growth. Their portfolio of events is highly respected, delivering exceptional experiences and measurable business outcomes. The role: They are looking for a Senior Marketing Manager to take ownership of marketing across a small, high-profile portfolio of shows. This pivotal role offers full accountability for brand, positioning, pricing, and integrated marketing execution, with a clear focus on driving paid attendance, sponsor engagement, and overall event growth. Key Responsibilities: Develop and implement end-to-end marketing strategy across the event portfolio Own event positioning, messaging, and pricing to maximise delegate sales and sponsorship revenue Deliver integrated, data-driven campaigns across digital, PR, content, email, and partnerships Lead brand development and ensure consistent execution across all touchpoints Collaborate with internal teams and external agencies to align marketing output with commercial objectives Monitor campaign performance, analyse data, and optimise strategy to meet ambitious targets Identify opportunities to enhance the customer journey and drive attendee engagement Requirements: Proven track record in marketing for B2B events with 3,000+ attendees Strategic thinker with strong hands-on execution capability Highly data-literate, with the ability to interpret insights and optimise campaigns Excellent communicator with strong storytelling and commercial acumen Experience managing cross-functional teams, agencies, and budgets Passionate about live experiences and creating compelling, value-led marketing campaigns This is a rare opportunity to lead and shape high-profile B2B events, elevating brand presence and driving measurable commercial impact across a growing portfolio.