At a Glance
- Tasks: Lead exciting marketing campaigns for top B2B events and analyse performance data.
- Company: Join a dynamic company known for innovative business events that inspire collaboration.
- Benefits: Enjoy hybrid working, well-being bonuses, and up to 30 days annual leave.
- Why this job: Fast-track your career to Marketing Manager in a vibrant, supportive team culture.
- Qualifications: Experience in marketing, strong copywriting skills, and a passion for data-driven insights.
- Other info: Opportunity to mentor junior team members and explore new marketing tools.
The predicted salary is between 28000 - 31000 £ per year.
London (Hybrid Working) Salary £35-37k plus bonus
The company:
Our client is at the forefront of creating world-class business events that drive innovation, collaboration, and transformation across various industries. This opportunity offers clear and rapid progression to a Marketing Manager position, as well as being part of a vibrant, supportive team with a work-hard, play-hard ethos.
The role:
As a Senior Marketing Executive, you'll spearhead innovative marketing campaigns for a wide range of B2B events, working closely with a dedicated team. Your key responsibilities will include:
- Develop & execute high-impact marketing campaigns for industry-leading events.
- Analyse marketing performance – translating data into actionable insights to continuously improve campaigns.
- Effective email marketing, copywriting and data segmentation.
- Leveraging affiliate marketing through speakers, sponsors, media partners and associations.
- Manage data research processes to ensure the right target audience.
The senior marketing executive will also work closely with the learning & development team to help onboard new starters at a junior level as well as work with the wider marketing team to test new marketing tools within the marketing tech stack.
The benefits:
- Well-being bonuses such as a personal learning budget, yoga in the office and employee assistance programme.
- Private health and life insurance.
- Hybrid working arrangement.
- 1 extra day of annual leave each year, up to 30 days of annual leave (not including public holidays).
- Access to benefits platform which include, retail, gym, hospitality, and wellness discounts.
- Monthly awards and social events.
- Sabbatical options after 2 and 5 years.
Please send your CV to jen@caseltonclark.co.uk to be considered for this position.
Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.
Senior Marketing Executive employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and event management. This will not only help you understand the industry better but also allow you to speak confidently about innovative marketing strategies during your interview.
✨Tip Number 2
Network with professionals in the events and marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at StudySmarter, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past. Be ready to share metrics and outcomes that demonstrate your ability to analyse performance and improve campaigns, as this is a key responsibility of the role.
✨Tip Number 4
Showcase your familiarity with marketing tech tools. Research the latest marketing technologies and be prepared to discuss how you’ve used them effectively in previous roles, as this aligns with the responsibilities of the Senior Marketing Executive position.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and campaign management. Use keywords from the job description to demonstrate that you meet the specific requirements of the Senior Marketing Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the industry. Mention specific campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your ability to analyse marketing performance and translate data into actionable insights. Provide examples of how you've used data to improve past campaigns.
Highlight Team Collaboration: Since the role involves working closely with various teams, mention any experience you have in collaborative projects. Discuss how you’ve contributed to team success and supported junior members in previous roles.
How to prepare for a job interview at Caselton Clark
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've led in the past. Highlight the strategies you used, the results achieved, and how you analysed performance to improve future efforts.
✨Demonstrate Data Savvy
Since the role involves analysing marketing performance, be ready to talk about your experience with data analysis. Share examples of how you've translated data into actionable insights that drove campaign success.
✨Emphasise Team Collaboration
This position requires working closely with various teams. Illustrate your ability to collaborate effectively by sharing experiences where teamwork led to successful outcomes, especially in a B2B context.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creativity and problem-solving skills. Think of instances where you had to think outside the box to overcome challenges in your marketing efforts, particularly in event promotion.