Our client is a well-established events and media business, delivering curated events, industry insight and educational resources to professionals worldwide.
The role:
They are looking for a Head of Marketing to act as the link between three marketing teams, Automation, Brand & Content and Design, turning separate activity into joined-up, multichannel campaigns that drive revenue and attendance. Reporting to the CMO, this is a hands-on leadership role for a marketing expert who brings best practice and fresh thinking, but who also rolls up their sleeves to make campaigns happen and takes ownership of the results.
Key Responsibilities:
- Build multichannel campaign plans across email, social, web and paid, bringing each brand, product and event together into one clear story
- Connect the Automation, Brand & Content and Design teams around shared plans
- Partner with the event teams to align marketing activity with each event's goals and key milestones
- Drive delivery end to end, keeping campaigns on track
- Own the numbers, tracking performance against KPIs such as registrations, MQLs and MQL-to-SQL conversion, and adjusting activity to improve results
- Oversee partnerships that support events and brands, including media partners, associations, affiliates and speaker advocacy
- Work closely with the Sales team so campaigns support commercial goals and convert leads effectively
Requirements:
- A well-rounded marketing leader with broad experience across channels, including email, social, web and paid
- A proven track record of planning and delivering integrated, multichannel campaigns that hit their targets
- Hands-on and proactive, a self-starter comfortable owning delivery and running several campaigns at once
- A great people leader, coach and mentor, who enjoys supporting and enabling the development of others
- Comfortable with data and performance, setting KPIs, tracking them, and acting on what they show
- Familiar with marketing automation and CRM platforms (HubSpot a plus)
- Experience managing or leading a high-performing team
- B2B and/or events marketing experience is a bonus, but not essential
- Comfortable travelling for work as needed, both nationally and internationally
This is a rare opportunity to take true ownership of marketing strategy across multiple brands and events, working at the heart of a business that's shaping the future of a fast-growing sector.
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Head of Marketing in Oxford employer: Caselton Clark
As a leading international technology and telecoms events and information business, we pride ourselves on fostering a dynamic work culture that encourages creativity and collaboration. Our Central London location offers a vibrant environment with hybrid working options, allowing for a healthy work-life balance while providing ample opportunities for professional growth and development. Join us to lead a talented team in crafting impactful content that drives industry conversations and insights, all while enjoying competitive compensation and a supportive atmosphere.
