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- Tasks: Manage audience data and create insightful reports to drive marketing success.
- Company: Leading tech solutions provider with a focus on innovation and growth.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Why this job: Join a dynamic team and make an impact in the B2B marketing landscape.
- Qualifications: Experience in data analysis, especially in B2B marketing or events.
- Other info: Exciting role with potential for career advancement in a fast-paced environment.
The predicted salary is between 42000 - 58000 £ per year.
London Hybrid Salary – up to £50,000
The company: Our client is a leading provider of technology and business solutions. Their events portfolio brings together industry experts, thought leaders, and decision-makers to foster innovation and drive business growth.
Responsibilities:
- Management of audience data & targeting
- Use the Clay AI platform to find and segment high-value B2B audiences
- Follow best practice methods to build quality audience lists
- Work with marketing and sales teams to improve targeting based on results
- Keep data clean and follow data protection rules
- Ownership of event analysis & reporting
- Create weekly reports for all events
- Analyse attendee data to understand market opportunities and gaps in our reach
- Present insights clearly using dashboards and visual reports
Requirements:
- Experience in data analysis, ideally in B2B marketing or events
- Confident using Excel, SQL, and reporting tools like Tableau, Power BI, or Looker
- Familiarity with AI-powered data tools (Clay AI experience is a bonus)
- Understanding of audience targeting, marketing funnels, and event metrics
- Strong communication skills and ability to turn data into clear recommendations
Please send your CV to jess@caseltonclark.co.uk to be considered for this position.
Marketing Data Analyst employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst
✨Tip Number 1
Network like a pro! Reach out to industry professionals on LinkedIn or attend local events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data analysis abilities. Use tools like Tableau or Power BI to make your insights pop – it’s a great way to stand out!
✨Tip Number 3
Prepare for interviews by practising common questions related to data analysis and audience targeting. We recommend using the STAR method to structure your answers – it’ll help you showcase your experience effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Data Analyst role. Highlight your experience with data analysis, especially in B2B marketing or events, and don’t forget to mention any tools like Excel, SQL, or Tableau that you’ve used.
Show Off Your Skills: We want to see your skills in action! Use specific examples to demonstrate how you've managed audience data, created reports, or improved targeting strategies. This will help us understand how you can contribute to our team.
Keep It Clean and Clear: Just like we keep our data clean, make sure your application is tidy too! Use clear formatting, bullet points, and concise language to make it easy for us to read and find the information we need.
Apply Through Our Website: While you can send your CV to jess@caseltonclark.co.uk, we encourage you to apply through our website as well. It’s a great way to ensure your application gets the attention it deserves!
How to prepare for a job interview at Caselton Clark
✨Know Your Data Tools
Make sure you brush up on your skills with Excel, SQL, and any reporting tools like Tableau or Power BI. Be ready to discuss how you've used these tools in past roles, especially in a B2B marketing context.
✨Understand Audience Targeting
Familiarise yourself with audience targeting strategies and marketing funnels. Think of examples where you've successfully identified market opportunities or gaps, as this will show your understanding of the role's responsibilities.
✨Prepare for Event Analysis Questions
Since the role involves event analysis, be prepared to talk about how you've analysed attendee data in the past. Have a couple of examples ready that demonstrate your ability to turn data into actionable insights.
✨Communicate Clearly
Strong communication skills are key for this position. Practice explaining complex data insights in simple terms, as you'll need to present findings clearly using dashboards and visual reports. This will help you stand out during the interview.
