At a Glance
- Tasks: Lead the marketing strategy for two exciting new event launches.
- Company: Established organisation with a focus on premium events and growth.
- Benefits: Competitive salary, bonus potential, and hybrid working model.
- Other info: Unique chance to build from scratch in a fast-paced environment with career progression.
- Why this job: Own and shape brand identities while driving customer engagement and acquisition.
- Qualifications: Experience in B2B events marketing and strong digital marketing skills required.
The predicted salary is between 50000 - 50000 £ per year.
London Hybrid (4 days in office)
Salary: up to £50,000 + 20% Bonus
Our client is an established, well-backed organisation forming a division around two premium event launches with significant growth potential.
They are looking for a Marketing Manager for two brand-new event launches from the ground up. This is a hands-on, highly visible role covering brand, campaigns and strategy, with genuine ownership of both launches from day one.
- Own and deliver the end-to-end marketing strategy for two brand-new launches including planning, budgeting and reporting on integrated, multi-channel campaigns against commercial and acquisition targets.
- Build two brands from the ground up, creating a consistent identity, tone of voice and proposition.
- Oversee website development, content and user journeys to maximise conversion, registrations and enquiries.
- Drive customer acquisition across paid search, paid social, display and SEO, using audience segmentation and performance data to continually improve ROI.
- Grow social and digital channels to build engaged, brand-aligned communities.
- Partner closely with sales and content teams to keep marketing aligned with wider commercial goals.
- Manage and develop a Marketing Executive.
Proven experience in B2B events marketing, ideally including brand, campaign or product launches.
Strong knowledge of digital marketing channels including email, website, PPC, SEO, paid social and content.
Experience managing website development, optimisation and user journeys.
Strong copywriting and communication skills across multiple marketing channels.
Entrepreneurial and comfortable building something from scratch in a fast-paced, evolving environment.
This is a rare opportunity to build two brand-new launches from the ground up, with genuine ownership, significant growth potential and real scope for career progression as the portfolio scales.
Sales/marketing manager - Leidinggevende in London employer: Caselton Clark
As a leading international technology and telecoms events and information business, we pride ourselves on fostering a dynamic work culture that encourages creativity and collaboration. Our Central London location offers a vibrant environment with hybrid working options, allowing for a healthy work-life balance while providing ample opportunities for professional growth and development. Join us to lead a talented team in crafting impactful content that drives industry conversations and insights, all while enjoying competitive compensation and a supportive atmosphere.
