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- Tasks: Manage audience data and create insightful reports to drive marketing success.
- Company: Leading tech solutions provider with a focus on innovation and growth.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Why this job: Join a dynamic team and make an impact in B2B marketing through data analysis.
- Qualifications: Experience in data analysis, especially in B2B marketing or events.
- Other info: Work with cutting-edge AI tools and enjoy a collaborative environment.
The predicted salary is between 42000 - 58000 £ per year.
The company: Our client is a leading provider of technology and business solutions. Their events portfolio brings together industry experts, thought leaders, and decision-makers to foster innovation and drive business growth.
Responsibilities:
- Management of audience data & targeting
- Use the Clay AI platform to find and segment high-value B2B audiences
- Follow best practice methods to build quality audience lists
- Work with marketing and sales teams to improve targeting based on results
- Keep data clean and follow data protection rules
- Ownership of event analysis & reporting
- Create weekly reports for all events
- Analyse attendee data to understand market opportunities and gaps in our reach
- Present insights clearly using dashboards and visual reports
Requirements:
- Experience in data analysis, ideally in B2B marketing or events
- Confident using Excel, SQL, and reporting tools like Tableau, Power BI, or Looker
- Familiarity with AI-powered data tools (Clay AI experience is a bonus)
- Understanding of audience targeting, marketing funnels, and event metrics
- Strong communication skills and ability to turn data into clear recommendations
Please send your CV to be considered for this position.
Marketing Data Analyst in London employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst in London
✨Tip Number 1
Network like a pro! Reach out to industry professionals on LinkedIn or attend local events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data analysis capabilities. Use tools like Tableau or Power BI to make your insights pop – it’s a great way to stand out!
✨Tip Number 3
Prepare for interviews by practising common questions related to data analysis and audience targeting. We recommend using the STAR method to structure your answers – it’ll help you showcase your experience effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Marketing Data Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Data Analyst. Highlight your experience with data analysis, especially in B2B marketing or events, and don’t forget to mention any tools like Excel, SQL, or Tableau that you’re familiar with.
Showcase Your Skills: We want to see your skills in action! Use specific examples from your past work to demonstrate how you've managed audience data, created reports, or improved targeting strategies. This will help us understand how you can contribute to our team.
Keep It Clean and Clear: Just like we keep our data clean, make sure your application is tidy too! Use clear formatting, bullet points, and concise language to make it easy for us to read through your application. A well-organised CV stands out!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status. Plus, it’s super easy!
How to prepare for a job interview at Caselton Clark
✨Know Your Data Tools
Make sure you brush up on your skills with Excel, SQL, and any reporting tools like Tableau or Power BI. Be ready to discuss how you've used these tools in past roles, especially in a B2B marketing context.
✨Understand Audience Targeting
Familiarise yourself with audience targeting strategies and marketing funnels. Prepare examples of how you've successfully segmented audiences in previous jobs, as this will show your understanding of the role's requirements.
✨Prepare for Event Analysis Questions
Since event analysis is a key part of the job, think about how you've approached analysing attendee data in the past. Be ready to share insights you've gained and how they influenced marketing strategies.
✨Communicate Clearly
Strong communication skills are essential for this role. Practice explaining complex data insights in simple terms, as you'll need to present findings clearly using dashboards and visual reports. This will demonstrate your ability to turn data into actionable recommendations.
