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- Tasks: Lead marketing strategies for high-profile B2B events and drive engagement.
- Company: Join a top organiser of impactful industry events in London.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact in the events industry and enhance attendee experiences.
- Qualifications: Proven B2B marketing experience with strong data analysis skills.
- Other info: Dynamic role with a focus on creativity and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
Salary: up to £60,000
Location: London, Hybrid
Company: Our client is a leading organiser of B2B events, bringing together industry experts, thought leaders, and decision‑makers to foster engagement, innovation, and commercial growth. Their portfolio of events is highly respected, delivering exceptional experiences and measurable business outcomes.
They are looking for a Senior Marketing Manager to take ownership of marketing across a small, high‑profile portfolio of shows. This pivotal role offers full accountability for brand, positioning, pricing, and integrated marketing execution, with a clear focus on driving paid attendance, sponsor engagement, and overall event growth.
Responsibilities
- Develop and implement end‑to‑end marketing strategy across the event portfolio
- Own event positioning, messaging, and pricing to maximise delegate sales and sponsorship revenue
- Deliver integrated, data‑driven campaigns across digital, PR, content, email, and partnerships
- Lead brand development and ensure consistent execution across all touchpoints
- Collaborate with internal teams and external agencies to align marketing output with commercial objectives
- Monitor campaign performance, analyse data, and optimise strategy to meet ambitious targets
- Identify opportunities to enhance the customer journey and drive attendee engagement
Requirements
- Proven track record in marketing for B2B events with 1,000+ attendees
- Strategic thinker with strong hands‑on execution capability
- Highly data‑literate, with the ability to interpret insights and optimise campaigns
- Excellent communicator with strong storytelling and commercial acumen
- Experience managing cross‑functional teams, agencies, and budgets
- Passionate about live experiences and creating compelling, value‑led marketing campaigns
Senior Marketing Manager in England employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in England
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow marketers. The more people you know, the better your chances of landing that Senior Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression on recruiters.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Understand their brand positioning and think about how you can contribute to their marketing strategy. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Senior Marketing Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in B2B events and any specific achievements that align with the responsibilities mentioned in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Use it to showcase your strategic thinking and hands-on execution capabilities, and don’t forget to mention your passion for live experiences!
Showcase Your Data Skills: Since being data-literate is key for this position, make sure to include examples of how you've used data to drive marketing strategies in the past. We want to see how you interpret insights and optimise campaigns!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Caselton Clark
✨Know Your Audience
Before the interview, research the company and its events. Understand their target audience and how they position their shows. This will help you tailor your responses and demonstrate that you’re aligned with their goals.
✨Showcase Your Data Skills
Since the role requires a data-driven approach, be prepared to discuss specific campaigns you've managed. Bring examples of how you've used data to optimise marketing strategies and drive attendance or sponsorship revenue.
✨Prepare for Scenario Questions
Expect questions about how you would handle various marketing challenges. Think of scenarios where you had to develop a marketing strategy or improve attendee engagement, and be ready to explain your thought process and outcomes.
✨Communicate Your Passion
Let your enthusiasm for live events shine through. Share experiences that highlight your passion for creating compelling marketing campaigns and how you’ve successfully engaged audiences in the past.
