At a Glance
- Tasks: Lead high-value marketing campaigns and shape brand strategy for B2B events.
- Company: Join a fast-growing international business with exciting projects.
- Benefits: Competitive salary, bonus, hybrid work, and career progression.
- Other info: Opportunity to elevate brand presence and enhance customer engagement.
- Why this job: Make a real impact on large-scale campaigns and drive revenue growth.
- Qualifications: Experience in B2B event marketing and strong data analysis skills.
The predicted salary is between 50000 - 63000 £ per year.
If you’re a data-driven marketer ready to take full ownership of high-value campaigns and step into a role with genuine progression, this is where you make that move.
An opportunity to join a high-growth international business. This is a role for a commercially minded, data-led marketer who wants real ownership. You’ll take the lead on high-value, large-scale campaigns, driving performance, shaping positioning, and directly impacting revenue.
You’ll be part of a business that is scaling quickly offering the chance to work on increasingly high-profile projects, influence strategy, and play a key role in its next phase of growth.
Key Responsibilities:
- Develop and implement end-to-end marketing strategy across the event portfolio
- Own event positioning, messaging, and pricing to maximise delegate sales and sponsorship revenue
- Deliver integrated, data-driven campaigns across digital, content, email, and partnerships
- Lead brand development and ensure consistent execution across all touchpoints
- Collaborate with internal teams and external agencies to align marketing output with commercial objectives
- Monitor campaign performance, analyse data, and optimise strategy to meet ambitious targets
- Identify opportunities to enhance the customer journey and drive attendee engagement
Requirements:
- Proven track record in marketing for B2B events with 1,000+ attendees
- Strategic thinker with strong hands-on execution capability
- Highly data-literate, with the ability to interpret insights and optimise campaigns
- Excellent communicator with strong storytelling and commercial acumen
- Experience managing cross-functional teams, agencies, and budgets
- Passionate about live experiences and creating compelling, value-led marketing campaigns
This is a rare opportunity to lead and shape high-profile B2B events, elevating brand presence and driving measurable commercial impact across a growing portfolio.
Senior Marketing Manager (Brand Content and Creative) in City of London employer: Caselton Clark
Join a dynamic and rapidly growing international business that values data-driven marketing and offers genuine opportunities for career progression. As a Senior Marketing Manager, you'll enjoy a collaborative work culture that encourages innovation and creativity while taking ownership of high-profile campaigns that directly impact revenue. With a hybrid working model in London, you will benefit from a supportive environment that fosters professional growth and the chance to influence the company's strategic direction.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Brand Content and Creative) in City of London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with other marketers. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can bring to the table, especially in data-driven marketing.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company’s recent campaigns and performance metrics. Tailor your answers to show how your experience aligns with their goals, especially in driving revenue and enhancing customer journeys.
We think you need these skills to ace Senior Marketing Manager (Brand Content and Creative) in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Marketing Manager role. Highlight your data-driven marketing successes and any relevant B2B event experience to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for live experiences and how you've driven successful campaigns in the past. Make it personal and engaging!
Showcase Your Data Skills:Since we're looking for someone highly data-literate, be sure to include examples of how you've used data to optimise campaigns. We want to see your analytical side shine through in your application!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Caselton Clark
✨Know Your Numbers
As a data-driven marketer, it's crucial to come prepared with specific metrics from your past campaigns. Be ready to discuss how you used data to shape strategies and drive results. This will show your potential employer that you can translate numbers into actionable insights.
✨Showcase Your Storytelling Skills
Since excellent communication is key for this role, think of compelling stories from your previous experiences that highlight your marketing successes. Prepare to articulate how you’ve crafted messaging that resonates with audiences and drives engagement.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing end-to-end marketing strategies. Think about how you've previously aligned marketing output with commercial objectives and be ready to share examples of how you’ve influenced strategy in high-profile projects.
✨Engage with Questions
Interviews are a two-way street! Prepare insightful questions about the company's growth plans and how they measure success in their campaigns. This not only shows your interest but also gives you a chance to assess if the role aligns with your career goals.
