At a Glance
- Tasks: Lead high-value B2B event marketing campaigns and drive performance.
- Company: Join a fast-growing international business with exciting projects.
- Benefits: Competitive salary, bonus, and opportunities for career progression.
- Other info: Collaborative environment with a focus on live experiences.
- Why this job: Make a real impact on brand presence and revenue growth.
- Qualifications: Experience in B2B events marketing and strong data analysis skills.
The predicted salary is between 50000 - 63000 £ per year.
If you’re a data-driven marketer ready to take full ownership of high-value campaigns and step into a role with genuine progression, this is where you make that move.
An opportunity to join a high-growth international business. This is a role for a commercially minded, data-led marketer who wants real ownership. You’ll take the lead on high-value, large-scale campaigns, driving performance, shaping positioning, and directly impacting revenue. You’ll be part of a business that is scaling quickly offering the chance to work on increasingly high-profile projects, influence strategy, and play a key role in its next phase of growth.
Key Responsibilities:
- Develop and implement end-to-end marketing strategy across the event portfolio
- Own event positioning, messaging, and pricing to maximise delegate sales and sponsorship revenue
- Deliver integrated, data-driven campaigns across digital, content, email, and partnerships
- Lead brand development and ensure consistent execution across all touchpoints
- Collaborate with internal teams and external agencies to align marketing output with commercial objectives
- Monitor campaign performance, analyse data, and optimise strategy to meet ambitious targets
- Identify opportunities to enhance the customer journey and drive attendee engagement
Requirements:
- Proven track record in marketing for B2B events with 1,000+ attendees
- Strategic thinker with strong hands-on execution capability
- Highly data-literate, with the ability to interpret insights and optimise campaigns
- Excellent communicator with strong storytelling and commercial acumen
- Experience managing cross-functional teams, agencies, and budgets
- Passionate about live experiences and creating compelling, value-led marketing campaigns
This is a rare opportunity to lead and shape high-profile B2B events, elevating brand presence and driving measurable commercial impact across a growing portfolio.
Senior Marketing Manager in City of London employer: Caselton Clark
Join a dynamic and rapidly growing international business as a Senior Marketing Manager, where you will have the opportunity to lead high-profile B2B events and make a significant impact on revenue. With a hybrid working model in London, we offer a supportive work culture that values data-driven decision-making, encourages professional growth, and provides a competitive salary package along with bonuses. This role not only allows for creative ownership of marketing strategies but also fosters collaboration across teams, ensuring your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will help you stand out and demonstrate your data-driven approach to potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by practising your storytelling skills. Be ready to discuss how you've driven performance in past roles and how you can bring that expertise to the table. We love hearing about real-world impact!
We think you need these skills to ace Senior Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience with B2B events and data-driven campaigns, as this is what we’re looking for. Use keywords from the job description to show you’re a perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for live experiences and how your strategic thinking has led to successful campaigns in the past. We want to see your personality and enthusiasm come through!
Showcase Your Data Skills:Since we’re all about data at StudySmarter, make sure to highlight your data literacy. Provide examples of how you’ve used data to optimise campaigns and drive performance. Numbers speak volumes, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Caselton Clark
✨Know Your Numbers
As a data-driven marketer, it's crucial to come prepared with specific metrics from your past campaigns. Be ready to discuss how you used data to drive decisions and optimise performance. This shows that you not only understand the numbers but can also leverage them for success.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and implemented marketing strategies in previous roles. Highlight your ability to think strategically while executing hands-on. This will demonstrate your capability to lead high-value campaigns effectively.
✨Communicate with Impact
Practice your storytelling skills! You need to convey your ideas clearly and compellingly. Think about how you can articulate your vision for event positioning and messaging, as well as how you’ve successfully engaged audiences in the past.
✨Demonstrate Collaboration Skills
Be ready to discuss your experience working with cross-functional teams and external agencies. Share specific examples of how you aligned marketing output with commercial objectives, as this role requires strong collaboration to drive results.
