At a Glance
- Tasks: Lead high-value marketing campaigns and drive performance for B2B events.
- Company: Join a fast-growing international business with exciting projects.
- Benefits: Competitive salary, bonus, hybrid work, and career progression.
- Other info: Opportunity to influence strategy and enhance customer engagement.
- Why this job: Take ownership of impactful campaigns and shape the future of live experiences.
- Qualifications: Experience in B2B event marketing and strong data analysis skills.
The predicted salary is between 50000 - 63000 £ per year.
If you’re a data-driven marketer ready to take full ownership of high-value campaigns and step into a role with genuine progression, this is where you make that move.
An opportunity to join a high-growth international business. This is a role for a commercially minded, data-led marketer who wants real ownership. You’ll take the lead on high-value, large-scale campaigns, driving performance, shaping positioning, and directly impacting revenue.
You’ll be part of a business that is scaling quickly offering the chance to work on increasingly high-profile projects, influence strategy, and play a key role in its next phase of growth.
Key Responsibilities:
- Develop and implement end-to-end marketing strategy across the event portfolio
- Own event positioning, messaging, and pricing to maximise delegate sales and sponsorship revenue
- Deliver integrated, data-driven campaigns across digital, content, email, and partnerships
- Lead brand development and ensure consistent execution across all touchpoints
- Collaborate with internal teams and external agencies to align marketing output with commercial objectives
- Monitor campaign performance, analyse data, and optimise strategy to meet ambitious targets
- Identify opportunities to enhance the customer journey and drive attendee engagement
Requirements:
- Proven track record in marketing for B2B events with 1,000+ attendees
- Strategic thinker with strong hands-on execution capability
- Highly data-literate, with the ability to interpret insights and optimise campaigns
- Excellent communicator with strong storytelling and commercial acumen
- Experience managing cross-functional teams, agencies, and budgets
- Passionate about live experiences and creating compelling, value-led marketing campaigns
This is a rare opportunity to lead and shape high-profile B2B events, elevating brand presence and driving measurable commercial impact across a growing portfolio.
If you’re looking for a step up into a more impactful, commercially driven role, let’s talk…
Senior Manager, Performance (Digital) Marketing in City of London employer: Caselton Clark
Join a dynamic and rapidly growing international business that values data-driven decision-making and offers genuine opportunities for career progression. With a hybrid working model in London, you will have the chance to lead high-profile B2B marketing campaigns, collaborate with talented teams, and directly influence the company's growth trajectory. Enjoy a supportive work culture that prioritises employee development and rewards innovative thinking, making it an excellent place for ambitious marketers to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Performance (Digital) Marketing in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. The more people you know, the better your chances of landing that Senior Manager role.
✨Tip Number 2
Show off your data skills! When chatting with potential employers, highlight your experience with data-driven campaigns. Share specific examples of how you've used insights to boost performance.
✨Tip Number 3
Be ready to discuss your strategic thinking! Prepare to talk about how you've shaped marketing strategies in the past and how you can bring that expertise to their high-value campaigns.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to showcase your passion for live experiences and compelling marketing campaigns.
We think you need these skills to ace Senior Manager, Performance (Digital) Marketing in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in B2B events and data-driven marketing. We want to see how you've owned campaigns and driven performance in your previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about live experiences and how your strategic thinking can elevate our brand. Keep it engaging and relevant to the job description.
Showcase Your Data Skills:Since this role is all about being data-led, make sure to include specific examples of how you've used data to optimise campaigns. We love numbers, so don’t shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for this exciting opportunity with us at StudySmarter!
How to prepare for a job interview at Caselton Clark
✨Know Your Numbers
As a data-driven marketer, it's crucial to come prepared with specific metrics and examples from your past campaigns. Be ready to discuss how you used data to drive decisions and optimise performance, as this will showcase your analytical skills and strategic thinking.
✨Showcase Your Campaign Success
Prepare to talk about high-value campaigns you've led, especially those with 1,000+ attendees. Highlight your role in developing the marketing strategy, positioning, and messaging, and be sure to mention the impact on revenue and engagement.
✨Communicate Clearly
Excellent communication is key in this role. Practice articulating your ideas clearly and confidently. Use storytelling techniques to convey your experiences and how they align with the company's goals, making it easy for the interviewer to see your fit.
✨Demonstrate Collaboration Skills
Since you'll be working with cross-functional teams and external agencies, be prepared to discuss your experience in collaboration. Share examples of how you've aligned marketing output with commercial objectives and how you’ve managed budgets effectively.
