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For Companies At a Glance
- Tasks: Engage with potential attendees and drive registrations for exciting global events.
- Company: Join a leading global company in delivering impactful events and digital media.
- Benefits: Enjoy a hybrid work regime and competitive salary with performance bonuses.
- Why this job: Be part of a dynamic team, shaping audience experiences and making a real impact.
- Qualifications: 1-3 years in sales or audience acquisition; strong communication and persuasion skills required.
- Other info: Apply now to kickstart your career in a vibrant, fast-paced environment!
The predicted salary is between 24000 - 33600 £ per year.
About the Company
Global company delivering a world leading series of events and broadcasts across five continents and a powerful global digital media portfolio.
Role Summary
The ideal Audience Development Executive will be passionate about understanding audience behaviour, a self-starter, target-driven, organised and able to work closely with our cross-functional teams to deliver high quality audiences for our Compute Series. A key responsibility will be identifying audience gaps, cultivating long-term relationships with critical attendee groups, and screening profiles to secure the right participants for every event.
Key Responsibilities
- Direct Prospecting & Outreach: Proactively identify and qualify potential attendees through targeted research. Execute high-volume outbound communication campaigns (telephone, personalised email, LinkedIn messaging, etc) to engage prospects and articulate the value proposition of the Compute Series. Conduct compelling initial conversations to understand prospect needs and overcome objections, driving them towards registration and attendance.
- Pipeline Management & Conversion: Manage and nurture a robust pipeline of prospects, moving them through the acquisition funnel from initial contact to confirmed registration. Follow up diligently on all leads and inquiries. Collaborate closely with internal teams to ensure prospects receive accurate and timely information. Maximise the conversion of online registrations into confirmed onsite attendance at the event.
- Performance Tracking & Reporting: Weekly monitoring of individual acquisition metrics. Utilise CRM systems to track all prospect interactions and manage lead status. Provide regular, detailed reports on acquisition progress, highlighting successes, challenges, and contributing to forecasting efforts.
Skills & Qualifications
- Experience: 1-3 years of proven experience in a sales or direct audience acquisition role, preferably within events, media, or B2B sales. Demonstrable track record of meeting or exceeding acquisition targets. Ability to identify decision-makers and key influencers. Familiarity with LinkedIn Sales Navigator and other prospecting tools.
- Communication & Interpersonal Skills: Exceptional verbal communication skills, particularly over the phone and in virtual meetings. Highly persuasive and articulate, with strong active listening skills. Professional and engaging written communication.
Apply today or send your CV to sophie@caseltonclark.co.uk
Audience Development Executive employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
sophie@caseltonclark.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Development Executive
✨Tip Number 1
Familiarise yourself with the Compute Series and its audience. Understanding the events and the types of attendees we attract will help you tailor your outreach effectively.
✨Tip Number 2
Leverage LinkedIn to connect with potential attendees. Use LinkedIn Sales Navigator to identify key decision-makers and influencers in your target audience, and engage them with personalised messages.
✨Tip Number 3
Practice your communication skills, especially over the phone. Being able to articulate the value proposition clearly and persuasively will be crucial in driving prospects towards registration.
✨Tip Number 4
Stay organised and proactive in managing your pipeline. Regularly follow up on leads and inquiries to ensure no opportunity slips through the cracks, and keep track of your progress using CRM tools.
We think you need these skills to ace Audience Development Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in audience development, sales, or event management. Use keywords from the job description to demonstrate that you meet the qualifications and skills required for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for understanding audience behaviour and your ability to engage with prospects. Mention specific examples of how you've successfully managed outreach campaigns or met acquisition targets in previous roles.
Showcase Your Communication Skills: Since exceptional verbal and written communication skills are crucial for this role, ensure your application is free from errors and clearly articulates your thoughts. Consider including a brief example of a successful conversation or outreach effort you've had in the past.
Highlight Relevant Tools Experience: If you have experience with CRM systems or LinkedIn Sales Navigator, be sure to mention it in your application. This will show that you are familiar with the tools necessary for managing prospects and tracking performance metrics.
How to prepare for a job interview at Caselton Clark
✨Research the Company and Role
Before the interview, take some time to understand the company's mission, values, and recent events. Familiarise yourself with the Compute Series and think about how your skills can contribute to their audience development goals.
✨Prepare for Targeted Questions
Expect questions about your experience in audience acquisition and sales. Be ready to discuss specific examples where you've successfully identified prospects and converted them into attendees. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your Communication Skills
As an Audience Development Executive, strong communication is key. During the interview, demonstrate your verbal and written skills. Practice articulating your thoughts clearly and persuasively, as this will reflect your ability to engage potential attendees.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the company's audience engagement strategies or how success is measured in the role. This shows your genuine interest and helps you assess if the company is the right fit for you.
