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- Tasks: Own and optimise our Klaviyo email system for smarter, more effective communication.
- Company: Casa by JJ, a premium homeware brand focused on design and quality.
- Benefits: Flexible freelance role with real responsibility and creative freedom.
- Why this job: Make a genuine impact on customer engagement without the noise of constant emails.
- Qualifications: 5+ years of Klaviyo experience, ideally with premium brands.
- Other info: Collaborate closely with the founder in a supportive, outcome-driven environment.
The predicted salary is between 36000 - 60000 £ per year.
Casa by JJ is a premium, design-led homeware brand built around confident hosting, considered living, and long-term value. We are looking for a senior Klaviyo / CRM specialist to take ownership of our email system and ensure it works quietly, intelligently, and commercially. This is not a role for someone who wants to send more emails. It is a role for someone who understands when not to send.
The Role
We already have our core flows in place. Your role is to make them work properly — with clean logic, clear priorities, and thoughtful cross-selling that reflects how our products are actually used in real homes. You will work closely with the founder and be trusted with real responsibility. Progress is outcome-led, not activity-led.
What You’ll Be Responsible For:
- Auditing and fixing Klaviyo flow logic, priorities, and suppression
- Ensuring abandoned checkout, post-purchase, and browse flows behave predictably
- Designing cross-sell logic that increases AOV without discounting
- Improving revenue per customer without increasing email volume
- Reducing campaign reliance through strong, dependable flows
- Documenting the CRM system clearly so it can be understood without you
What This Role Is Not:
- Not about sending frequent campaigns
- Not about rewriting copy endlessly
- Not about growth hacks or discount-led tactics
- Not about “best practice” without context
If you enjoy volume, noise, or constant experimentation, this will not be a good fit.
Who This Is For:
You are likely to be a good fit if you:
- Have 5+ years hands-on experience with Klaviyo
- Have worked with premium or considered-purchase brands (homeware, interiors, fashion, beauty, gifting)
- Experience with a multi-sku
Klaviyo CRM Specialist Freelance in London employer: Casa by Josephine Jenno
Contact Detail:
Casa by Josephine Jenno Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Klaviyo CRM Specialist Freelance in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the homeware and CRM space. We all know that sometimes it’s not just what you know, but who you know. Don’t be shy; ask for introductions or advice!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your Klaviyo expertise. We want to see how you've improved flows and increased revenue without bombarding customers with emails. Visuals speak volumes!
✨Tip Number 3
Prepare for the interview by understanding Casa by JJ’s brand values and products. We need someone who gets our vibe and can align their strategies with our goals. Do your homework and come ready with ideas!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application lands directly in front of us. Plus, we love seeing candidates who take the initiative to engage with our brand directly.
We think you need these skills to ace Klaviyo CRM Specialist Freelance in London
Some tips for your application 🫡
Show Your Klaviyo Expertise: Make sure to highlight your hands-on experience with Klaviyo in your application. We want to see how you've tackled flow logic and prioritisation in past roles, so don’t hold back on the details!
Focus on Outcomes, Not Activity: In your written application, emphasise your ability to drive results rather than just sending emails. We’re looking for someone who understands the importance of quality over quantity, so share examples of how you’ve improved revenue without increasing email volume.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points shine through. Remember, we want to understand your thought process easily!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Casa by JJ!
How to prepare for a job interview at Casa by Josephine Jenno
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in Klaviyo’s features and functionalities. Brush up on the core flows, especially abandoned checkout and post-purchase flows, as you'll need to demonstrate your understanding of how they should behave and why.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your ability to think strategically about email marketing. Discuss how you've improved revenue per customer without increasing email volume in past roles, and be ready to explain your thought process behind cross-sell logic.
✨Emphasise Outcome-Led Progress
Since this role is focused on outcomes rather than activity, come prepared with metrics or case studies that showcase your success in achieving specific goals. This will help illustrate your alignment with the company's values.
✨Be Ready to Discuss Documentation
As part of your responsibilities, you'll need to document the CRM system clearly. Think about how you’ve approached documentation in previous roles and be ready to share your methods for ensuring clarity and accessibility.
