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For Companies At a Glance
- Tasks: Own and optimise our Klaviyo email system for smarter, impactful communication.
- Company: Casa by JJ, a premium homeware brand focused on confident living.
- Benefits: Freelance flexibility, remote work, and clear performance-based outcomes.
- Why this job: Make a real difference in CRM strategy without the noise of constant emails.
- Qualifications: 5+ years of Klaviyo experience and a passion for premium brands.
- Other info: Ideal for those who value clarity and long-term systems.
Casa by JJ is a premium, design-led homeware brand built around confident hosting, considered living, and long-term value. We are looking for a senior Klaviyo / CRM specialist to take ownership of our email system and ensure it works quietly, intelligently, and commercially. This is not a role for someone who wants to send more emails. It is a role for someone who understands when not to send.
The Role
We already have our core flows in place. Your role is to make them work properly — with clean logic, clear priorities, and thoughtful cross-selling that reflects how our products are actually used in real homes. You will work closely with the founder and be trusted with real responsibility. Progress is outcome-led, not activity-led.
What You’ll Be Responsible For
- Auditing and fixing Klaviyo flow logic, priorities, and suppression
- Ensuring abandoned checkout, post-purchase, and browse flows behave predictably
- Designing cross-sell logic that increases AOV without discounting
- Improving revenue per customer without increasing email volume
- Reducing campaign reliance through strong, dependable flows
- Documenting the CRM system clearly so it can be understood without you
What This Role Is Not
- Not about sending frequent campaigns
- Not about rewriting copy endlessly
- Not about growth hacks or discount-led tactics
- Not about “best practice” without context
If you enjoy volume, noise, or constant experimentation, this will not be a good fit.
Who This Is For
You are likely to be a good fit if you:
- Have 5+ years hands-on experience with Klaviyo
- Have worked with premium or considered-purchase brands (homeware, interiors, fashion, beauty, gifting)
- Experience with a multi-sku account
- Are deeply comfortable with flow logic, skip reasons, and Smart Sending
- Think commercially about AOV, LTV, and customer value
- Care about documentation and long-term systems
Working Arrangement
Freelance / contract
1.5 days per week
Fully remote
Clear monthly scope with defined outcomes
Continuation is performance-based
How to Apply
Please apply with:
- A short note explaining how you think about CRM, not a generic cover letter
- One example of a CRM system you’ve helped stabilise or simplify
- Your day rate and availability
We are selective by design. This role suits someone who values clarity over chaos and understands that the best CRM systems are often the least visible.
Klaviyo CRM Specialist Freelance employer: Casa by Josephine Jenno
Contact Detail:
Casa by Josephine Jenno Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Klaviyo CRM Specialist Freelance
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for freelance opportunities. A personal recommendation can go a long way, especially for roles that require a specific skill set like Klaviyo.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case study that highlights your previous work with Klaviyo and how you've improved CRM systems. This will help you stand out and demonstrate your ability to deliver results.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to brands you admire, like Casa by JJ, and express your interest in working with them. Tailor your message to show how you can add value to their email strategy.
✨Tip Number 4
Apply through our website! We make it easy for you to connect with us. When you apply, remember to include that short note about your CRM philosophy and an example of your work. It’s your chance to shine!
We think you need these skills to ace Klaviyo CRM Specialist Freelance
Some tips for your application 🫡
Craft a Unique Note: Skip the generic cover letter! We want to see your thoughts on CRM. Share your insights and how you approach it, making sure it reflects your understanding of our needs.
Showcase Your Experience: When you mention a CRM system you've worked on, be specific! We’re keen to see how you’ve stabilised or simplified a system in the past. Make it relevant to what we do at Casa by JJ.
Be Clear About Your Day Rate: Don’t leave us guessing! Clearly state your day rate and availability right from the start. This helps us understand if we’re on the same page and saves time for both of us.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it keeps everything organised on our end!
How to prepare for a job interview at Casa by Josephine Jenno
✨Understand the Brand
Before your interview, take some time to really get to know Casa by JJ. Familiarise yourself with their products and values. This will help you demonstrate how your experience aligns with their mission of confident hosting and considered living.
✨Showcase Your Klaviyo Expertise
Be ready to discuss specific examples from your past work with Klaviyo. Highlight how you've audited flows, improved logic, and designed cross-sell strategies. This is your chance to show that you can make their email system work intelligently and commercially.
✨Focus on Outcomes, Not Activity
Since this role is about achieving results rather than just sending emails, prepare to talk about how you've driven revenue per customer without increasing email volume. Use metrics and outcomes from previous roles to back up your claims.
✨Emphasise Documentation Skills
Given the importance of clear documentation in this role, be prepared to discuss how you've documented CRM systems in the past. Share examples of how your documentation has helped teams understand processes and maintain systems effectively.
